Planning Business Director

Company Description We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Top‑line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview The ADOBE EMEA team, which has +90 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full‑funnel strategies to maximise Adobe's digital engagement. We are looking for a EMEA Planning Director. This is an opportunity to work with one of the world’s finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners. We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.

Responsibilities

• Lead, define and deliver the regional strategic and tactical planning process across Adobe EMEA markets.
• Develop effective and efficient planning strategies across each in‑scope digital and TV/OOH channels and campaigns to drive brand, digital and business results for Adobe.
• Help manage and actively drive the end‑to‑end strategy, planning and buying process across each campaign.
• Take responsibility for the end‑to‑end delivery of campaign plans, working closely with Digital Activation Team.
• Develop best‑in‑class digital campaigns and innovation.
• Develop relationships with key media vendors.
• Help to develop test & learn programmes to improve media effectiveness in partnership with Digital Activation teams.
• Ensure best‑in‑class audience targeting and data relevance, ensuring this is actionable at a campaign activation level.
• Effectively analyse historical campaigns to integrate insights into future campaigns.
• Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team.
• Manage, coach and mentor direct reports.

Qualifications

• Experience of delivering strategies and plans to meet Adobe needs, ideally in a multi‑market setting.
• Experience briefing a team of specialists and the ability to bridge planning & specialist execution.
• Knowledgeable in all media channels, particularly digital channels.
• Ability to tell compelling stories through data and gain buy‑in across a wide variety of stakeholders.
• A strategic and big‑picture thinker, grounded in digital, analytics and optimisation, able to uncover strategic insights that can help create, shape, and transform overall client strategic direction through a media strategy and communications plan.
• Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Adobe and internal stakeholders.
• Ability to convincingly present the agency’s ideas and plans to senior Adobe stakeholders.
• Possess a natural curiosity and desire to help clients achieve goals.
• Clear grasp of technical digital concepts, with a reasonably practical technical knowledge.
• Able to multi‑task and prioritise, with exceptional organisational skills, even when under pressure.
• Able to identify when to escalate potential issues before they become a problem.
• A team player, committed to the collective success of the entire Adobe.Pub and Adobe.
• Positive and well‑informed, able to think quickly on your feet, not afraid to speak up and can defend their point of view without being dogmatic.
• Keen on new challenges and able to operate in a changing and flexible environment.
• Strong analytical skills and able to understand and interpret data; to identify trends, opportunities and make strategic arguments.
• Exceptional attention to detail and ability to quickly spot mistakes and inconsistencies in data.

Additional Information

Zenith International has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives: Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.