Senior Paid Social Account Director in London

Publicis Groupe is the world's largest communications holding company, present in over 110 countries and employing about 108,000 professionals. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity, 3. Smart Media, and 4. Direct Relationships) via our suite of world-class agencies are necessary for modern brands to win in the platform world.

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established a team to act as a seamless extension of the Adobe marketing team. The EMEA team, which has 70 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's digital engagement.

We are looking for a Paid Social Account Director to work on the Adobe Document Product Group. This role reports to the Performance Lead for Adobe EMEA. This is an opportunity for a talented individual to implement the tactical day-to-day of the Paid social campaigns and ensure accounts are aligned with the central strategy and adhere to best practice. At the same time, this role is also responsible for contributing to community and best practice sharing across the Paid Social community on all 3 product groups on Adobe in EMEA.

Responsibilities:

• Planning, managing and activating multi-market campaigns on all global Paid Social platforms
• Ability to thrive under pressure and meet deadlines in a fast-paced environment
• Managing a team: hiring and developing talent, training, conducting appraisals, as well as performance management
• Strong leadership and communication skills, as well as the ability to engage with senior clients
• Use first and third party measurement solutions and stay up to date with incoming industry changes around privacy and identity
• Shape and develop a biddable strategy

Qualifications:

• Paid social in-platform experience
• Must have experience across Performance (lower funnel activity), and ROI, ROAS based KPIs
• Client facing experience

Additional Information:

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS including membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.