At a Glance
- Tasks: Lead digital performance strategies and drive growth for global clients like Coty.
- Company: Join Zenith Global, a dynamic team at the forefront of digital innovation.
- Benefits: Inclusive culture, professional development, and opportunities to work with top brands.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Make an impact in a collaborative environment while shaping the future of digital marketing.
- Qualifications: 4-5 years in Paid Search/Social, strong leadership, and client-facing experience required.
The predicted salary is between 58500 - 71500 £ per year.
Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
Job Description
As Performance Director, you will join Digital and Data team on Coty account, based in London at Zenith’s HQ. You will report directly to the Global Data & Digital lead and work closely with the whole team. You will be a key member of the team and will have contact with global Coty clients as well as external partners and colleagues across various disciplines within Publicis Media.
The Performance Director role will be responsible, but not limited to, the following:
- Lead in best practice policies and processes for Performance Channels (Search & Social)
- Paid and Organic Search strategy
- Local teams trainings, support and knowledge sharing
- Search & Social guidelines deployment
- Deliver client account growth strategies
- Understand and expand upon knowledge of attribution, conversion rate optimization and user-experience
- Ensure quality assurance processes are adhered to by PPC and Social Team
- Ensure the team and accounts are aligned with and executing against key success metrics looked at by the global Publicis team (e.g. Google feature adoption and utilisation)
- Analyse wider industry and market trends and how these apply and affect clients’ account performance
- Ensure correct measurement strategies are in place for all clients
- Identify areas for client growth and initiate growth strategies
- Nurture key partnerships with Google, Bing, DS360, Facebook, Snap, Twitter.
- Help facilitate a strong ‘team’ ethos and exhibit focused and positive team leadership.
- Ensure client and agency targets are achieved and effectively grow Paid Search and Social revenue.
- Identify areas of development for line manages and creating career development plans
- Generate case studies and award entries
Qualifications
Minimum 4-5 years Paid Search and / or Social related experience
Extensive client-facing experience
Demonstrable experience in a biddable role
Experience in managing a team and conducting team appraisals, as well as performance management
Experience in driving innovation in Biddable media
Advanced knowledge of SA360
Advanced knowledge of AdWords and Analytics
Advanced knowledge of Microsoft Excel
Strong leadership, communication skills and ability to engage with planning teams and also brand leaders at the client side
Confidence and experience of working on large accounts ideally in an agency environment
Be solution driven, innovative and proactive with how you drive performance for your accounts
Be strategic and commercially minded in planning goals for your teams as well as being able to shape and develop a biddable strategy
Additional Information
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network. Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Summary
Type: Full-time
Function: Advertising
Global Digital Performance Business Director in London employer: Zenith
Zenith is an exceptional employer that fosters a dynamic work culture in the heart of Greater London, where innovation and collaboration thrive. Employees benefit from comprehensive growth opportunities, continuous learning initiatives, and the chance to work alongside industry experts in a vibrant environment that champions creativity and performance. Join us to make a meaningful impact in retail media while enjoying the unique advantages of working in one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Performance Business Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zenith and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zenith are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zenith on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zenith. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Digital Performance Business Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zenith. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zenith:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zenith’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zenith
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zenith will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zenith, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
