Global Business Director in London

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

We manage full‑funnel, cross‑channel digital planning, activation and strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across +40 markets worldwide. Our team structure replicates a single‑client agency set‑up with three core functions: Strategy, Planning and Activation. With a total headcount of +100, we are based in four different offices: London (45 people), India, Colombia and New York, with all client leadership and strategy governance sitting in the London office. Digital Planning covers both Brand and Performance campaigns, and the media channel scope is as follows:

• Paid Social: Meta, TikTok, Snapchat & Pinterest
• Programmatic: YouTube & Display (DV360)
• Paid Search: Google, Bing & Apple

We are looking for a Regional Lead (Business Director level) to join Team H&M. In this role you will lead one of our Regional Hub Teams, reporting into the Global Managing Partner and working very closely with all lines of business including Strategy, Planning, Activation and Data. The Regional Lead is a high‑level orchestration role ultimately responsible for delivering best‑in‑class client service to the H&M Regional Clients. You will be leading a cross‑functional, regional team split between UK and India ensuring that 1) global strategy is translated to the region effectively, 2) digital planning and quality delivering against objectives, 3) campaigns are executed flawlessly and 4) we are optimising effectively to hit client’s brand and performance targets. Your success is measured by your ability to maintain a strong client relationship while ensuring the work on the ground aligns with H&M’s broader business objectives. European business travel forms part of this role.

Responsibilities

• Lead the relationship with senior regional clients, building trust and credibility and ensuring they value your input
• Partner with clients to lead and drive key projects that are critical to their business
• Maintain a comprehensive view of account health, pressure points and areas of opportunity
• Manage the Scope of Work in the day‑to‑day, overseeing the team’s delivery throughout the year
• Oversee our delivery and quality of product and stay close to the day‑to‑day running of the account, helping to connect the dots and offer a strategic voice, while also diving into the details when needed
• Connect H&M’s global strategic direction to regional business objectives
• Develop H&M’s approach to digital planning and ensure they are maximising the impact of their investment across all channels
• Oversee and lead delivery of Search, Social, Programmatic and YouTube performance working very closely with our channel leads, and leverage H&M’s various data sources to inform performance optimisation to drive incremental revenue
• Always look for operational efficiencies to ensure our ways of working develop and evolve at the required pace
• Lead a best‑in‑class Media team and develop key talent
• Ensure a balanced workload across the team, stepping in to avoid pressure points becoming an issue
• Drive connectivity and collaboration with other Publicis H&M lines of business, ensuring learnings and best practice are shared and celebrated across teams
• Determine upsell opportunities leveraging wider Publicis capabilities and ensuring H&M have access to the coll brand impulse

Qualifications

• Proven regional client leadership experience, including senior engagement
• Strong Digital experience and understanding across both Brand and Performance campaigns
• Strategic thinker with experience supporting Strategy Directors, with the ability to translate global brand and channel direction to regions
• Fashion and Retail experience, or experience working in fast‑paced dynamic categories
• Clear understanding of best‑in‑class digital activation
• Inspiring leader who develops and motivates high‑performing teams
• Strong communicator and project manager across multiple stakeholders
• Confident managing upwards and influencing senior leadership

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans. We also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP.
• BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).