At a Glance
- Tasks: Lead digital performance strategies and optimise campaigns for H&M across Central Europe.
- Company: Join Zenith International, a leading ROI agency with a global presence.
- Benefits: Enjoy a competitive salary, pension, private medical cover, and inclusive workplace policies.
- Other info: Embrace a diverse and inclusive culture where your voice matters.
- Why this job: Make a real impact by shaping performance strategies and driving measurable results.
- Qualifications: Experience in digital performance channels and strong data analysis skills required.
The predicted salary is between 60000 - 80000 £ per year.
Company Background
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI as the communications landscape has become ever more complicated. ROI is no longer simply about the most efficient planning, buying and reporting of media; it is about delivering Return on Investment while also creating a Return on Imagination and integrated experiences that inspire growth. Our breadth spans the full spectrum of media communications—from analytics, data and technology to performance marketing, content and superior trading—allowing us to attribute every budget to stronger business outcomes. We deliver creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe, ensuring distinct and more personal brand experiences for our clients. We also adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups.
About the Role
As the Cross‑Channel Performance Director you will help shape how digital media delivers real, measurable impact for H&M across Central Europe. You will connect the dots across channels, markets and stakeholders, and turn performance data into smart, confident decisions. You’ll influence strategy, partner closely with senior clients, and raise the bar for how performance is delivered at scale. If you enjoy owning outcomes and seeing your work land with impact, this is where you’ll do it.
Responsibilities
- Own cross‑channel performance output, working closely with specialists to ensure campaigns deliver against clear commercial goals.
- Shape how investment moves across channels, using data to guide budget allocation and unlock stronger returns.
- Partner with the Global Cross‑Channel Performance Lead to embed smarter, more consistent ways of working.
- Lead conversations with senior stakeholders, translating performance into sharp, actionable narratives.
- Stay close to campaign delivery, spotting optimisation opportunities early and driving them forward.
- Build trusted relationships with regional clients, becoming a go‑to voice on performance strategy.
- Bring regional nuance into everything you do, adapting approaches to fit the realities of Central European markets.
Qualifications
- Strong grounding in digital performance channels, especially Paid Social and Paid Search (Programmatic experience as a plus).
- A track record of scaling campaigns across markets for retail or globally recognised brands.
- Confidence working with data – able to interrogate performance and turn insights into clear direction.
- Solid understanding of attribution and how it impacts decision‑making (experience with regression‑based models is beneficial).
- Experience navigating multi‑market complexity and adapting strategy accordingly.
- Natural relationship builder, comfortable working closely with clients and senior stakeholders.
- Curious and proactive mindset – someone who challenges, tests, and looks for smarter ways to drive performance.
Benefits
Zenith International offers a wide range of benefits to support our employees. Core benefits include Pension, Life Assurance and Private Medical cover. Enhanced policies feature Reflection Days and Shared Parental Leave, along with additional initiatives such as inclusive benefits highlighted on the Publicis Career Page.
Equal Opportunity Employer
Zenith International is an equal opportunities employer. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence or a health condition – please let us know and we’ll work with you to ensure the process works for you. Guided by our values, we listen with empathy, uplift each other, take responsibility and embrace change to build a culture where everyone feels seen, respected and genuinely included.
Digital Performance Director in London employer: Zenith
At Zenith International, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through our comprehensive benefits package, including enhanced policies like Reflection Days and Shared Parental Leave, ensuring a supportive environment for all. Located in Central Europe, this role provides the unique opportunity to influence performance strategies for globally recognised brands while working alongside a diverse team of specialists dedicated to driving impactful results.
