Freelance Analytics Engineer

Data Analytics and Dashboard Engineer

Zenith & Publicis Groupe:

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, and the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis. Sapient, and Health & Wellbeing with Publicis Health.

Zenith is one of Publicis Groupe’s media agencies with a network of 250 offices across 74 countries with over 8,000 staff worldwide.

About the Role

Zenith Media are looking for a highly skilled Analytics Engineer, with Looker Dashboard development expertise, to join a client team working on the delivery of a paid media reporting dashboard for a high-profile fashion retail brand. In this role, you will be responsible for the collection, storage, transformation & dashboard visualisation of digital paid media data, working closely with our data engineers, analysts, and media planning teams to transform data into actionable insights.

The ideal candidate will have hands-on experience with Funnel.io & Looker, specifically in transforming data, parsing taxonomy values, building schemas & impactful dashboards.

Key Responsibilities:

• Design, develop, and maintain scalable data pipelines for digital paid media data.

• Utilise Funnel.io to transform data, parse values, and structure schemas for analytics and reporting.

• Work closely with media, analytics, and BI teams to ensure data integrity and accessibility.

• Optimise data storage and retrieval processes to support dashboarding and reporting solutions.

• Ensure seamless integration of digital media platforms (Google Analytics 4, Google Ads, Meta, TikTok, DV360, etc.) into a unified data architecture.

• Develop and maintain ETL/ELT workflows to streamline data ingestion, transformation, and distribution.

• Design and develop Looker Studio dashboards to visualise media investment, campaign performance, and marketing KPIs.

• Implement effective storytelling through data, ensuring dashboards are intuitive and aligned with business needs.

• Implement data quality checks, validation, and governance to ensure accuracy and reliability.

Required Skills & Experience

IR35 may apply to this booking.

Please send you CV to chanelle.hall@publicisgroupe.com outlining your experience.