Digital Planning Director
Digital Planning Director

Digital Planning Director

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
Z

At a Glance

  • Tasks: Lead media strategy and campaign planning across diverse markets.
  • Company: Join Zenith International, a global leader in media planning with a vibrant team culture.
  • Benefits: Enjoy flexible working, reflection days, and fantastic local discounts.
  • Why this job: Be part of a dynamic team pushing boundaries in media strategy and innovation.
  • Qualifications: Experience in digital media planning and strong client management skills required.
  • Other info: Work anywhere for up to 6 weeks a year and enjoy a supportive, inclusive environment.

The predicted salary is between 43200 - 72000 £ per year.

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.

The dynamic media team behind Tork (part of Essity), one of the world’s leading brands in professional hygiene. As part of a high-performing international department, you’ll be at the forefront of media planning and strategy across 14 diverse markets. We thrive on pushing boundaries—combining bold brand-building ambition with a test-and-learn mindset. We’re constantly evolving our media approach, leveraging extensive research to inform every step. From challenging convention to uncovering new insights, our work is anything but ordinary. If you're excited by strategic complexity and global collaboration, you’ll feel right at home here.

Responsibilities:

  • Support Business Director in building annual media strategy, budget sufficiency frameworks and best practices across digital channels
  • Campaign planning & evaluation – lead the delivery and reporting of multi-market tactical media plans, end-to-end oversight of campaign cycle
  • Build strong trusting relationship with key clients: Media Director and Digital & Media Specialist
  • Coordinate internal stakeholders on various topics concerning campaign planning and execution – test & learn, plan and creative revision, budget allocation, etc.
  • Oversee the operational efficiency of processes and deliverables
  • Manage the team of 2 people (Media Planner and Operations Manager)

Qualifications:

  • Extensive media planning expertise, especially in digital platforms like LinkedIn, YouTube, Meta, Programmatic
  • Strong client handling and account management skills
  • Experience in managing multiple stakeholders
  • Attention to detail, confidence with numbers and formulas
  • Ability to articulate and present ideas clearly and confidently
  • Willingness to take risks and challenge status quo
  • Strong team player

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Digital Planning Director employer: Zenith

At Zenith International, we pride ourselves on being an exceptional employer that champions creativity and collaboration in a vibrant London setting. Our inclusive culture fosters professional growth through diverse talent engagement programmes, while our comprehensive benefits, including flexible working options and well-being initiatives, ensure that our employees thrive both personally and professionally. Join us to be part of a dynamic team that pushes boundaries and delivers innovative solutions for leading global brands.
Z

Contact Detail:

Zenith Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Planning Director

✨Tip Number 1

Familiarise yourself with the latest trends in digital media planning, especially on platforms like LinkedIn, YouTube, and Meta. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.

✨Tip Number 2

Network with professionals in the media planning field, particularly those who have experience with global brands. Engaging with them can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully managed multiple stakeholders in past roles. Highlighting your client handling and account management skills will be crucial in showcasing your fit for the Digital Planning Director position.

✨Tip Number 4

Demonstrate your ability to think creatively and challenge the status quo by preparing a few innovative ideas or strategies that could benefit Zenith International. This proactive approach will show your enthusiasm and readiness to contribute from day one.

We think you need these skills to ace Digital Planning Director

Extensive media planning expertise
Digital platform proficiency (LinkedIn, YouTube, Meta, Programmatic)
Strong client handling skills
Account management experience
Stakeholder management
Attention to detail
Numerical confidence and analytical skills
Effective communication and presentation skills
Risk-taking and innovative mindset
Team leadership and management
Campaign planning and evaluation
Operational efficiency oversight
Collaboration and relationship-building

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your extensive media planning expertise, especially in digital platforms. Use specific examples from your past experiences that align with the responsibilities outlined in the job description.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills in client handling and account management make you a perfect fit for the Digital Planning Director position.

Showcase Your Team Management Skills: Since the role involves managing a team, include examples of your leadership experience. Highlight how you've successfully coordinated internal stakeholders and overseen operational efficiency in previous roles.

Demonstrate Your Strategic Thinking: Use your application to illustrate your ability to articulate and present ideas clearly. Provide examples of how you've challenged the status quo and contributed to innovative media strategies in the past.

How to prepare for a job interview at Zenith

✨Showcase Your Media Planning Expertise

Make sure to highlight your extensive experience in media planning, especially with digital platforms like LinkedIn, YouTube, and Meta. Be prepared to discuss specific campaigns you've worked on and the strategies you employed to achieve success.

✨Demonstrate Client Handling Skills

Since building strong relationships with clients is crucial for this role, come equipped with examples of how you've successfully managed client expectations and fostered trust. This will show that you can handle key clients effectively.

✨Prepare for Stakeholder Management Questions

Expect questions about your experience managing multiple stakeholders. Think of instances where you coordinated with different teams or departments, and be ready to explain how you navigated any challenges that arose.

✨Emphasise Your Team Leadership Experience

As you'll be managing a small team, it's important to convey your leadership style. Share examples of how you've motivated and guided team members in past roles, and discuss how you plan to support your team in achieving their goals.

Digital Planning Director
Zenith
Z
Similar positions in other companies
UK’s top job board for Gen Z
discover-jobs-cta
Discover now
>