AV Associate Director

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Top‑line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

This is an opportunity to lead high‑impact AV work for one of the world’s most iconic entertainment brands. As part of Publicis Imagine, you’ll shape AV strategy across TV, BVOD, CTV, Audio and Cinema—bringing craft, creativity and commercial thinking together at scale. You’ll work closely with planners, digital specialists and clients to create integrated solutions that genuinely move audiences. If you enjoy combining leadership with hands‑on delivery, this role offers real ownership and influence.

Responsibilities:

• Leading end‑to‑end AV planning and activation across TV, BVOD, CTV, Audio and Cinema, from brief through to review.
• Guiding and supporting a team of AV buyers to deliver consistently high‑quality, accountable work.
• Partnering closely with planning, digital and paid social teams to design integrated, audience‑led solutions.
• Negotiating with media owners to unlock value, innovation and effective outcomes for the client.
• Building trusted relationships with clients and stakeholders, grounded in a strong understanding of their business and goals.
• Using data, systems and market insight to understand audience behaviour and inform decision‑making.
• Sharing market intelligence and encouraging fresh thinking, ensuring no two plans need to look the same.

Qualifications:

• Solid experience within AV, with hands‑on knowledge across TV, BVOD, CTV, Audio and Cinema.
• Experience leading or mentoring others, with a collaborative and supportive management style.
• Confidence working with senior clients and constructively challenging briefs when needed.
• A strong understanding of the programmatic AV ecosystem, including CTV, BVOD and digital audio.
• Clear, engaging communication and presentation skills.
• Experience managing AV audits, guarantees and accountability processes.
• Curiosity, creativity and a genuine interest in entertainment, culture and audiences.

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.

You’ll also have access to a range of additional initiatives, including: Publicis Groupe works primarily from the office or our clients’ office four days per week. Zenith International is an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.