Email Marketing Specialist

Email Marketing Specialist

Leeds Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and optimise email marketing campaigns for B2B and B2C audiences.
  • Company: Zenith Vehicles is the UK's largest independent vehicle solutions provider, focused on sustainability.
  • Benefits: Enjoy competitive salary, annual leave, private medical insurance, and hybrid working options.
  • Why this job: Make a real impact in a fast-paced environment while driving innovation in email marketing.
  • Qualifications: Proven experience with email campaigns and tools like Dotdigital; strong analytical skills required.
  • Other info: Join a diverse team committed to shaping the future of vehicle mobility.

The predicted salary is between 28800 - 43200 £ per year.

Join to apply for the Email Marketing Specialist role at Zenith Vehicles

Join to apply for the Email Marketing Specialist role at Zenith Vehicles

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This range is provided by Zenith Vehicles. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Zenith Vehicles

At Zenith, we\’ve been leading the transition to sustainable vehicle solutions for over 30 years. As the UK\’s largest independent vehicle solutions provider, we\’re proud of our people, our award-winning service and our bold ambitions to make mobility smarter, greener, and better for everyone, and we\’re now looking for an Email Marketing Specialist to join our marketing team.

This is a fast-paced, high impact role, and a brilliant opportunity to shape and evolve our email strategy, playing a central role in how we communicate with our customers. From strategy to execution, automation, and analysis – you’ll lead the way in delivering email campaigns that drive engagement, boost conversion, and generate commercial value.

Your Role & Impact

You’ll be our subject matter expert in email marketing, leading the end-to-end strategy, planning, creation, and optimisation of our email marketing campaigns across our B2B and B2C audiences – with a strong focus on customer experience, commercial performance, and continuous improvement.

What You\’ll Do

  • Shape our future – own the end-to-end email marketing strategy across our B2B and B2C audiences
  • Drive innovation – manage and evolve our automated and behaviour-based email journeys to support business goals
  • Make a real impact – plan, coordinate, and execute campaigns to support product launches, seasonal activity, and always-on journeys
  • Build and distribute email campaigns in Dotdigital, including personalisation, data management, and dynamic content
  • Maintain and manage our email templates and components, ensuring brand and compliance alignment
  • Manage data uploads and segmentation, ensuring our database is accurate and effective
  • Monitor, report on, and analyse email KPIs (e.g. open rates, clicks, conversions, unsubscribes, and ROI)
  • Produce monthly reports to senior stakeholders with actionable insights and recommendations
  • Develop a test and learn methodology for email marketing to continuously improve performance
  • Work closely with the wider marketing team – championing a customer-first approach and sharing best practice and performance improvements

About You

You’re a driven, detail-orientated email marketing specialist. You’re not just technically capable with email tools like Dotdigital, you’re a strategic and analytical thinker – always looking for ways to improve performance. You understand how to use automation, segmentation, and messaging to move the needle – and you care about getting the right message to the right person and the right time. You understand the role of email in integrated marketing campaigns and are comfortable working collaboratively and in a fast-paced environment.

What You\’ll Bring

  • Proven experience running impactful email campaigns at scale
  • Hands-on experience with Dotdigital (or similar ESPs)
  • Strong knowledge of email strategy, segmentation, targeting, customer journeys and automation
  • An understanding of compliance and GDPR best practice
  • Analytical skills, with experience of implementing test and learn email strategies
  • Passionate about email marketing, and a desire to drive results
  • Collaborative, proactive working style with strong communication skills

What’s In It for You?

  • Competitive Salary: up to £36,000 per annum (depending on experience) & Annual bonus
  • 24 days annual leave & 1 day for your birthday, with the option to buy more
  • Private Medical insurance, Life Insurance, Critical Illness Cover, Dental and Health Cash Plans, Funded HRT Treatment, and more.
  • Tech Scheme, Car Sacrifice Scheme, Cycle to Work Scheme, Season Ticket Loans, breakdown cover
  • Development opportunities with access to our MyGPS personal development framework.
  • Perks at Work – save money on everyday essentials with access to a shopping discounts site
  • Onsite GP & Masseuse, Employee Assistance Programme, Pensions advice, Funded HRT Treatment, and Mental Health First Aiders
  • Sports and social clubs, company activities, and team events.
  • Inclusive culture with colleague-led equality networks
  • Free onsite parking and hybrid working options

Sound Like the Right Opportunity for You? Apply Now!

When you join Zenith, you’re becoming part of a team that’s driving innovation, sustainability, and success. We are proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from people who want to be part of a business that’s shaping the future of vehicle mobility, delivering for customers, and making a difference for the environment and society.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Motor Vehicle Manufacturing

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Email Marketing Specialist employer: Zenith Vehicles

At Zenith Vehicles, we pride ourselves on being a leading independent vehicle solutions provider with over 30 years of experience in sustainable mobility. Our inclusive work culture fosters innovation and collaboration, offering employees competitive salaries, comprehensive benefits, and ample opportunities for personal and professional growth. Join us in Leeds to make a meaningful impact in the world of email marketing while enjoying a supportive environment that values your contributions and well-being.
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Contact Detail:

Zenith Vehicles Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Email Marketing Specialist

✨Tip Number 1

Familiarise yourself with Dotdigital, as it's a key tool for this role. Consider taking an online course or tutorial to enhance your skills and demonstrate your commitment to mastering the platform.

✨Tip Number 2

Stay updated on the latest email marketing trends and best practices, especially around automation and segmentation. This knowledge will help you stand out during discussions with the hiring team.

✨Tip Number 3

Prepare to discuss specific email campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to drive engagement and conversions.

✨Tip Number 4

Network with current or former employees of Zenith Vehicles on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable during your interview.

We think you need these skills to ace Email Marketing Specialist

Email Marketing Strategy
Dotdigital Proficiency
Segmentation and Targeting
Customer Journey Mapping
Automation Techniques
Data Management
GDPR Compliance Knowledge
Analytical Skills
Campaign Performance Analysis
Test and Learn Methodology
Strong Communication Skills
Collaboration and Teamwork
Attention to Detail
Creativity in Campaign Design

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly with tools like Dotdigital. Emphasise your achievements in running successful campaigns and any analytical skills that demonstrate your ability to improve performance.

Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the role at Zenith Vehicles. Mention specific strategies you've implemented in the past and how they could benefit their email marketing efforts.

Showcase Your Analytical Skills: Since the role requires monitoring and analysing email KPIs, include examples of how you've used data to drive decisions in previous roles. This could be about improving open rates or conversion rates through A/B testing or segmentation.

Highlight Collaboration Experience: Zenith Vehicles values a collaborative approach. Share instances where you've worked with cross-functional teams to achieve marketing goals, demonstrating your ability to communicate effectively and champion a customer-first mindset.

How to prepare for a job interview at Zenith Vehicles

✨Know Your Email Marketing Tools

Familiarise yourself with Dotdigital and other email service providers. Be prepared to discuss your hands-on experience and how you've used these tools to create successful campaigns.

✨Showcase Your Analytical Skills

Be ready to talk about how you've monitored and analysed email KPIs in the past. Highlight specific examples where your insights led to improved campaign performance.

✨Demonstrate Strategic Thinking

Prepare to discuss your approach to developing email marketing strategies. Think about how you would shape campaigns for both B2B and B2C audiences, focusing on customer experience and commercial performance.

✨Emphasise Collaboration

Since this role involves working closely with a wider marketing team, be sure to share examples of how you've successfully collaborated in previous roles. Highlight your proactive communication style and teamwork skills.

Email Marketing Specialist
Zenith Vehicles
Location: Leeds

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