Programmatic Business Director

Zenith International is seeking a Programmatic Business Director to lead a team of programmatic experts managing several high-profile accounts. In this leadership role, the Business Director will be responsible for guiding strategic account direction, increasing revenue opportunities, overseeing team operations, fostering team growth, and delivering exceptional client outcomes. Additionally, the role involves promoting the adoption of Publicis programmatic solutions and contributing to the broader learning and development of the programmatic team through individual projects.

We have established a dedicated programmatic team within Zenith Performance. Starting with just 2 people five years ago, it now comprises 40 members in the UK and an additional 80 in India and LATAM combined. The team supports all aspects of the programmatic service layer, from strategy and planning to activation and reporting. While involved in campaign activation for a selection of high-profile Zenith clients, the team extends beyond these tasks, addressing ongoing project support of a strategic nature across various industry topics and services.

This position oversees a team of 30 individuals, including 1 Director, 2 Associate Directors, several account managers, and team members in India and LATAM. Each team member typically manages one or two clients, and the Business Director will provide leadership, training, and operational support. The clients include Accor Hotel Group, Nomad Foods, Spotify, Reckitt, and TikTok, with primary responsibilities encompassing strategy, planning, and activation. These are a mix of new and existing clients, with a focus on enhancing current engagements and innovating new ways to drive client satisfaction and engagement. The Programmatic Business Director is also expected to contribute to new business initiatives and facilitate the onboarding of new clients.

Responsibilities

• Increase the capabilities of your team and individual skillsets
• Expand opportunities to promote Publicis products and services while leading client strategy initiatives
• Support team development and provide learning opportunities
• Conduct one-on-one career development sessions and manage the appraisal process
• Identify and pursue revenue growth across your client portfolio
• Collaborate with Directors to design strategic roadmaps and implement innovative programmatic strategies
• Define and implement efficient team processes to streamline tasks
• Lead a group of programmatic experts to explore new subject area possibilities, create testing frameworks, and communicate results
• Deliver thought leadership and perspectives on industry topics, sharing insights with the wider agency
• Cultivate a strong team ethos and exhibit focused, positive leadership

Qualifications

• Experience in managing a varied client portfolio across brand and performance objectives
• Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP’s – DV360 & TTD both important
• Excellent knowledge of the digital media ecosystem, measurement, technology & wider digital channels

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).