Paid Search Manager

Overview

ABOUT THE TEAM / DEPARTMENT

• Dynamic Work Environment: Engage in a fast-paced, vibrant workspace that values innovation, agility, and creativity, providing varied and exciting challenges.
• Significant Client Impact: Play a crucial role in shaping client success stories through personalized strategies and tangible performance improvements.
• Career Growth Opportunities: Enjoy plentiful opportunities for professional advancement and skill development within a supportive company structure.
• Collaborative Team Culture: Be part of a team that values open communication, mutual respect, and collective problem-solving, ensuring a rewarding and inclusive workplace.

Responsibilities

ABOUT THE ROLE

• Campaign Strategy and Planning: Develop and execute paid search strategies aligned with client goals.
• Campaign Management: Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc. Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology.
• Performance Analysis and Reporting: Analyse campaign performance metrics and provide key actionable insights. Prepare regular reports and support QBRs to communicate results, trends, and recommendations.
• A/B Testing and Optimisation: Develop and conduct A/B tests for performance improvement and growth.
• Client Collaboration and Strategy Development: Collaborate with clients to understand their needs, providing strategic advice and insights. Maintain ongoing communication to ensure alignment and satisfaction.
• Industry Knowledge and Tools: Stay updated with industry trends, emerging technologies, and best practices. Utilise tools for automation, reporting, and optimisation.

ABOUT THE WORK

• Support Director to deliver outstanding work every time.
• Lead day-to-day output of the team.
• Ensure you and junior team deliver operational excellence.
• Be the lynchpin for strategy RTB’s to ensure best work comes together.

Clients

• Build strong, trusted relationships with key, mid-level clients.
• Deliver and set example of immaculate client service (ICS).
• Ensure ICS is delivered by your direct reports.
• Be proactive and results orientated in day-to-day client management.
• Share and celebrate achievements with clients.

Commercial

• Understand how we make money, be aware of growth opportunities.
• Support BD/CP in driving account profitability.
• Understand contractual obligations on your clients.
• Identify and progress win/win opportunities.

Team

• Manage a team of 2 execs.
• Lead by example, to help direct reports to be their best.
• Set clear progression plans for your team.
• Work effectively with Director to support client goals.
• Lead positive relationships with partner agencies and suppliers.

Agency

• Volunteer for extra-curricular agency initiatives.
• Share and showcase team’s best work across dept.
• Build strong and effective relationships with all PM practices.
• Build strong relationships with your peers, sharing knowledge and experience.
• Embrace and get involved with agency initiatives and opportunities.

Qualifications

WHAT YOU NEED TO SUCCEED

• Proficiency in paid search platforms (i.e. SA360, Google Ads, Bing Ads) and tools with revenue-driven objectives.
• Knowledge of Adobe Analytics is a plus.
• Strong Excel and analytical skills for data interpretation and performance optimisation.
• Exceptional client relationship management and organisational skills, capable of prioritising and managing multiple tasks seamlessly and accurately.
• Experience of team development and management, ensuring high-quality outputs and instilling a culture of curiosity, learning and growth.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP and BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).