At a Glance
- Tasks: Create and manage impactful paid search campaigns for leading brands.
- Company: Join Zenith, a top ROI agency with a focus on innovation and growth.
- Benefits: Enjoy flexible working, wellness days, and great local discounts.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic environment while developing your skills.
- Qualifications: Experience with paid search platforms and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.
This role will work on Essity, a global Hygiene and Health company. They are dedicated to improving well-being through leading hygiene and health solutions. They have a stronghold in Europe with the Americas and Asia accelerating. They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B. They believe in brand building and as such have developed purpose-led campaigns, which take a stand, i.e. Viva La Vulva in 2019 or Periodsomnia 2023 (award-winning campaigns), celebrating women's intimate V zone. They also have a strong focus on sustainability, which is a key pillar of each brand's marketing strategy.
We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to activate and plan paid search campaigns, and for the most part be able to manage their workload autonomously.
Responsibilities- Develop and execute paid search strategies aligned with client goals.
- Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc.
- Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology.
- Develop and conduct A/B tests for performance improvement and growth.
- Collaborate with clients to understand their needs, providing strategic advice and insights.
- Stay updated with industry trends, emerging technologies, and best practices.
- Utilise tools for automation, reporting, and optimisation.
- Analyse campaign performance metrics and provide key actionable insights.
- Prepare regular reports and support QBRs to communicate results, trends, and recommendations.
- Proficiency in paid search platforms (i.e., SA360, Google Ads, Bing Ads) and tools with revenue-driven objectives. Knowledge of Adobe Analytics is a plus.
- Strong Excel and analytical skills for data interpretation and performance optimisation.
- Exceptional client relationship management and organisational skills, capable of prioritising and managing multiple tasks seamlessly and accurately.
- Experience of team development and management, ensuring high-quality outputs and instilling a culture of curiosity, learning and growth.
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP and BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.
Paid Search Manager in London employer: Zenith USA
At Zenith, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. Our commitment to employee well-being is reflected in our extensive benefits package, including flexible working arrangements, reflection days for self-care, and family-friendly policies that support work-life balance. With opportunities for professional growth and the chance to collaborate with leading global brands, joining our team means becoming part of a forward-thinking organisation dedicated to making a meaningful impact in the world of media and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their values and recent campaigns, especially those related to sustainability and brand building, so you can speak their language.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and making an impact right from the start.
We think you need these skills to ace Paid Search Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Search Manager role. Highlight your experience with PPC campaigns and any relevant tools like Google Ads or SA360. We want to see how your skills align with our goals!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use numbers and metrics where possible to show how you’ve maximised ROI or improved campaign performance. We love a good success story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can motivate and educate others, so don’t be afraid to show us your passion for paid search and your approach to team development.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Zenith!
How to prepare for a job interview at Zenith USA
✨Know Your Paid Search Platforms
Make sure you brush up on your knowledge of paid search platforms like SA360, Google Ads, and Bing Ads. Be ready to discuss how you've used these tools in past campaigns and how you can leverage them to maximise ROI for clients.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've conducted A/B tests or analysed campaign performance metrics in the past. Highlight your Excel skills and how they’ve helped you optimise campaigns effectively.
✨Understand the Client's Needs
Research Essity and their recent campaigns, like 'Viva La Vulva' and 'Periodsomnia'. Be prepared to discuss how you would align your strategies with their goals and contribute to their purpose-led marketing approach.
✨Exude Confidence and Leadership
This role requires someone who can motivate and educate team members. Think of examples where you've led a team or project successfully. Show that you can manage your workload autonomously while still being a supportive team player.
