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- Tasks: Lead the SEO department, driving client performance and innovative solutions.
- Company: Zenith International is a global leader in media and marketing, fostering creativity and collaboration.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies, plus local discounts.
- Why this job: Join a dynamic team that values innovation, inclusivity, and personal growth.
- Qualifications: Deep SEO expertise, strong communication skills, and leadership experience required.
- Other info: Work remotely for up to 6 weeks a year and enjoy a supportive work culture.
The predicted salary is between 43200 - 72000 £ per year.
Company description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
About the role….
The Head of SEO is a senior figure within the digital activation department, leading the SEO department. They will lead a multi-disciplinary team delivering industry leading solutions and driving excellence in client performance.
This role will be responsible for owning the P&L and growth of the SEO department, owning senior client engagements, integration into the business and staying at the forefront of the industry.
This is both an outward and inward facing role, requiring both external facing profile building and behind the scenes leadership to generate new business, retain and grow clients, nurture and develop a leading department and improve across all key metrics.
This role reports in to the Head of Digital Activation.
Responsibilities
About the work….
Product
You recognize that driving growth comes through having the best product in the industry, and will have
responsibility for:
- Develop a range of products and solution that can be taken to existing clients and the wider market that are industry leading, demonstrating innovation & growth
- Bring SEO truly into the fold within a media agency context, unlocking the next era of growth for the department & clients
- Evangelise the SEO product internally to client teams, across the Groupe and externally to the wider industry.
- Nurture and grow a team and enrich the careers of all talent and deliver on the objectives of the business.
- Be at the forefront of marketing, media/marketing and broader industry developments, and cultivate a culture of continuous learning and development at all levels within the team.
- Co-ordinate with BDs and leadership figures to constantly iterate new client products and bring the outside in
Revenue
You will have a laser focus on revenue growth and will be responsible for:
- Own the revenue and profitability across all clients
- Be accountable for diligent and well informed forecasting across all of your accounts.
- Identify, and ensure your team are able to identify, organic growth opportunities
- Lead new business initiatives and cross sells to clients
- Create new prospects through networking and external recognition
Client experience
You will be an expert communicator able to talk to anyone from a new starter to the CMO of a
prospective client
- Be the senior client confidant and point of escalation with primary focus on one key client account
- Overall accountability for the delivery of impactful outcomes for all SEO client accounts
- Senior client stakeholder management
- Craft long-standing relationships with leading industry figures
- Have a clear roadmap of client development and communications
Qualifications
What you need to succeed….
- Deep SEO expertise and ability to convey complex ideas in a digestible fashion
- Understanding how SEO & related services connect & integrate into media
- Strong commercial understanding and ability to accurately forecast, report and reconcile revenue
- Leadership level communication and relationship-building skills
- Ability to inspire and drive towards an ambition, bringing people with you on the journey
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Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- BENEFITS 24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP &BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of ourbenefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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Head of SEO employer: Zenith USA
Contact Detail:
Zenith USA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO
✨Tip Number 1
Network with industry professionals and attend SEO conferences or webinars. This will not only enhance your knowledge but also help you build relationships that could lead to referrals or insights about the role.
✨Tip Number 2
Stay updated on the latest SEO trends and tools. Being knowledgeable about current developments in the SEO landscape will position you as a thought leader and demonstrate your commitment to the field.
✨Tip Number 3
Engage with Zenith International's content on social media and their website. Commenting on their posts or sharing relevant insights can help you get noticed by the hiring team and show your genuine interest in the company.
✨Tip Number 4
Prepare for potential interviews by practising how to convey complex SEO concepts in simple terms. This skill is crucial for the Head of SEO role, as you'll need to communicate effectively with both technical and non-technical stakeholders.
We think you need these skills to ace Head of SEO
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Head of SEO position. Tailor your application to highlight your relevant experience and skills that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your SEO expertise, leadership experience, and commercial understanding. Use quantifiable achievements to demonstrate your impact in previous roles, especially in revenue growth and client management.
Write a Strong Cover Letter: In your cover letter, express your passion for SEO and how you can contribute to Zenith International's goals. Highlight your ability to lead teams, develop innovative solutions, and build strong client relationships. Make it personal and engaging.
Showcase Your Knowledge: During the application process, be prepared to discuss current trends in SEO and how they relate to media and marketing. Demonstrating your industry knowledge will set you apart from other candidates and show your commitment to continuous learning.
How to prepare for a job interview at Zenith USA
✨Showcase Your SEO Expertise
As the Head of SEO, it's crucial to demonstrate your deep understanding of SEO strategies and trends. Be prepared to discuss specific case studies or projects where you've successfully implemented SEO solutions that drove growth and improved client performance.
✨Communicate Clearly and Confidently
You’ll need to convey complex ideas in a digestible manner. Practice explaining your SEO strategies and their impact on business outcomes in a way that resonates with both technical and non-technical stakeholders.
✨Demonstrate Leadership Skills
This role requires strong leadership abilities. Be ready to share examples of how you've nurtured and developed teams in the past, as well as how you plan to inspire and drive your future team towards achieving ambitious goals.
✨Prepare for Client Engagement Scenarios
Since you'll be managing senior client relationships, think about how you would handle various client scenarios. Prepare to discuss how you would build long-lasting relationships and ensure impactful outcomes for clients, especially in challenging situations.
