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- Tasks: Lead digital PR strategies and link acquisition campaigns using data-driven insights.
- Company: Join Zenith International, a forward-thinking agency with a focus on innovation.
- Benefits: Enjoy flexible working, wellness days, and global work opportunities.
- Why this job: Make a real impact in the digital landscape while growing your career.
- Qualifications: Experience in outreach or traditional PR, with strong analytical skills.
- Other info: Dynamic team environment with excellent training and development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
As Digital PR Associate Director, you’ll lead the development of insight-driven digital PR and link acquisition strategies that are rooted in data and designed to deliver measurable business impact. You’ll combine creativity with analytical thinking to identify opportunities, shape campaigns, and ensure our clients’ digital presence grows in both authority and visibility.
Your day-to-day tasks will be varied, including tasks such as interrogating data sources (such as search data, competitor analysis, consumer insights, media landscapes) to identify opportunities and inform campaign strategy. You will translate campaign results into clear business outcomes, tying digital PR activity to SEO and wider marketing goals. You’ll also champion data-led decision making across the team, ensuring campaigns are measurable, repeatable, and scalable. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.
We are looking for someone who has a strong understanding of the digital ecosystem and has worked across global or multi-market outreach campaigns before, with a strong focus on generating backlinks.
Responsibilities- Own the digital PR vision for key clients, ensuring activity ladders up to wider SEO and marketing objectives.
- Use data sources (e.g. keyword research, link analysis tools, media monitoring, consumer trends, social listening) to shape strategy and evaluate campaign opportunities.
- Stay ahead of industry shifts in search, digital PR, AI, and data-driven storytelling, introducing new tactics to the team.
- Work with the content team to create link-worthy content.
- Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches.
- Manage client communications related to outreach.
- Line manage Digital PR manager/s and oversee junior members of the Digital PR team.
- Deliver training for more junior members of the team.
- Substantial experience in an outreach role, although we are open to hearing from candidates in traditional PR roles or SEO roles.
- Comfortable handling large datasets (e.g. search data, backlink profiles, competitor benchmarking).
- Proven track record of building links for a range of niches.
- Experience with link building tools.
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP and BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Digital PR Associate Director employer: Zenith USA
Contact Detail:
Zenith USA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Associate Director
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend relevant events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital PR and link acquisition. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their digital PR strategies, and come armed with ideas on how you can contribute. We want to see your passion and creativity shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital PR Associate Director
Some tips for your application 🫡
Show Your Data Skills: Make sure to highlight your experience with data sources and analytics in your application. We want to see how you've used data to shape strategies and drive results in your previous roles.
Be Creative and Analytical: In your written application, blend creativity with analytical thinking. Share examples of how you've combined these skills to develop successful campaigns that have made a measurable impact.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Digital PR Associate Director role. Show us how your experience aligns with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Zenith USA
✨Know Your Data
As a Digital PR Associate Director, you'll need to be comfortable with data. Before the interview, brush up on your knowledge of key data sources like keyword research and backlink profiles. Be ready to discuss how you've used data to shape strategies in past roles.
✨Showcase Your Creativity
This role requires a blend of creativity and analytical thinking. Prepare examples of campaigns you've ideated that successfully combined these elements. Think about how you can demonstrate your ability to create link-worthy content that resonates with audiences.
✨Understand the Digital Ecosystem
Familiarise yourself with the latest trends in digital PR, SEO, and AI. During the interview, share insights on how you've adapted to industry shifts and introduced new tactics in your previous roles. This shows you're proactive and knowledgeable about the field.
✨Prepare for Client Communication Scenarios
Since managing client communications is a key part of this role, think of examples where you've effectively communicated campaign results or strategies to clients. Be ready to discuss how you handle feedback and ensure client satisfaction.
