At a Glance
- Tasks: Lead innovative paid search strategies and guide talented teams to achieve client goals.
- Company: Zenith, part of Publicis Media, known for bold moves and measurable growth.
- Benefits: Pension, life assurance, private medical cover, reflection days, and inclusive policies.
- Other info: Inclusive environment with opportunities for personal and professional growth.
- Why this job: Shape impactful campaigns and foster a culture of innovation and collaboration.
- Qualifications: Strong understanding of paid search platforms and experience in people leadership.
The predicted salary is between 58500 - 71500 £ per year.
Company Description
Zenith is the ROI agency.
We help brands make Bold Moves in communications to drive profitable, measurable growth.
At Zenith, Bold Moves are big, brave shifts to strategy, data, audience or activation.
They’re grounded in evidence, backed by rigorous forecasting and designed to deliver stronger returns for clients and better experiences for consumers.
We work as empathetic partners, taking the time to understand our clients’ businesses and tying our success to theirs.
Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets.
In the UK, we work with leading organisations including The Very Group, Macmillan and Morrisons – helping them make smarter, more impactful choices to unlock growth.
We believe an inclusive culture strengthens our business, enabling greater idea exchange, innovation and creativity, and we actively encourage our people to drive positive change.
Overview
We are hiring a Paid Search Account Director to help shape brilliant paid search work at Performics, part of Publicis Media.
This is an opportunity to combine strategic thinking, client partnership and people leadership, helping ambitious campaigns deliver meaningful business impact.
You’ll work alongside talented channel specialists, turning client goals into smart, innovative paid search strategies while helping your team do their best work.
Responsibilities
- Lead the strategic direction and development of paid search activity, connecting client business goals with wider Publicis Media strategy.
- Partner with senior clients as a trusted adviser, bringing clear recommendations, fresh thinking and commercially focused solutions.
- Guide specialists delivering campaigns across Search, Shopping, Performance Max, App and Demand Gen, championing high-quality planning and execution.
- Build strong operational standards across QA, campaign optimisation, reporting and financial management, continuously improving how the team works.
Shape commercial strategy by accurately tracking revenue, identifying growth opportunities and connecting clients with relevant Publicis Media products and services.
- Create a culture of experimentation and innovation, encouraging test-and-learn approaches, automation, measurement and privacy-conscious use of data.
- Support and develop your team, creating an inclusive environment where people have the opportunity to grow, contribute and produce work they are proud of.
Qualifications
- Strong understanding of paid search strategy and platforms such as Google Ads, Microsoft Ads and Apple Search Ads.
- Experience using campaign and bid-management technology, with knowledge of SA360 particularly valuable.
- The ability to turn complex performance data into clear insights, recommendations and compelling client conversations.
- Experience advising advertisers on paid search campaigns, including working with significant media investment and connecting activity to wider business outcomes.
- People leadership experience, with a thoughtful approach to coaching, development, inclusive working and supporting different individual needs.
- Strong analytical thinking and attention to detail, alongside an understanding of web analytics platforms such as Google Analytics or Adobe Analytics.
- Clear, confident communication and writing skills, with a collaborative mindset and an interest in improving the work, the product and the experience for clients and colleagues.
- Additional Information
Zenith UK offers a wide range of benefits to support our employees.
Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
You’ll also have access to a range of additional initiatives, including:
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
Zenith UK
, we are proud to be an equal opportunities employer.
We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process.
If you have any access needs— for example, related to disability, neurodivergence, or a health condition— please let us know.
We’ll work with you to ensure the process works for you.
Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change— building a culture where everyone feels seen, respected, and genuinely included.
Paid Search Account Director in London employer: Zenith UK
At Zenith UK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a BI & Reporting Manager, you will have the opportunity to lead transformative projects that enhance data-driven decision-making across multiple markets, while benefiting from professional growth opportunities and a supportive team environment. Our office-based setting encourages strong partnerships with planning and media specialists, ensuring that your contributions directly impact our success in the EMEA region.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Account Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zenith UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zenith UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zenith UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zenith UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Account Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zenith UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zenith UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zenith UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zenith UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zenith UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zenith UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.