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For Companies At a Glance
- Tasks: Drive marketing strategies using data, analyse performance, and provide actionable insights.
- Company: Join Zendesk, a leader in customer service solutions with a collaborative culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by shaping marketing strategies and driving business success.
- Qualifications: 6+ years in marketing analytics, strong Tableau and SQL skills required.
- Other info: Be part of a dynamic team focused on innovation and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
At Zendesk we are searching for an experienced and results-driven Marketing Analyst to be a strategic thought partner to our regional Marketing leadership. The ideal candidate will be an expert at using data to drive GTM strategies, bringing a regional perspective to understand customer behaviour, and measure marketing and GTM performance.
As a Senior Strategic Marketing Analyst (EMEA), you will be responsible for helping Zendesk hit its overall pipeline and revenue targets. You will be partnering with senior Marketing executives to solve the most important strategic growth opportunities, improve operational efficiency, use data to manage the business to metrics and evaluate the effectiveness of campaigns and channels with a strong focus on ROI. You will also be responsible for leading, executing and scaling operational and planning processes in partnership with cross-functional stakeholders.
In this role you will:
- Act as a strategic business partner to marketing and company leadership by proactively analyzing performance, translating data into clear, compelling insights, and delivering actionable recommendations that drive informed decisions and accelerate progress toward business goals.
- Own the creation and maintenance of Tableau dashboards that transform complex marketing performance data into compelling, insight-driven stories that enable executives and marketers globally to see, understand, and act on what truly drives growth.
- Evaluate marketing campaigns based on industry best practices, proactively providing actionable recommendations to improve performance, and deep analyses to improve engagement with marketing content, funnel metrics, and likelihood to buy.
- Drive smarter investment decisions by transforming budget management into an insights-driven process that ensures marketing dollars are focused where they create the greatest ROI.
- Act like an owner in driving strategic planning processes through data-driven recommendations.
- Establish strong working relationships with peers in other Operations teams and cross-functional partners to achieve objectives.
- Stay up-to-date with the latest marketing trends, technologies, and best practices, and continuously look for opportunities to improve our marketing efforts.
Mindset & Values:
- Proactive in building strong stakeholder relationships and deeply understanding their challenges and providing recommendations.
- Ownership-driven: you measure success by business outcomes, not just technical deliverables.
- Committed to simplicity and clarity in communication.
- Holds high standards while embracing continuous learning and iteration.
You have:
- Bachelor’s degree in computer science, mathematics, economics, engineering or related degree is a plus.
- 6+ years experience in marketing/analytics.
- Advanced proficiency in Tableau and SQL.
- Understanding of the Marketing funnel end to end.
- Understanding of the B2B lead to opportunity and sales process.
- Strong communication and data visualization skills; can easily create powerful visualizations that transform complex data into easily consumable, actionable insights.
- Ability to effectively solve complex problems from high-priority strategic initiatives.
- Experience in communicating effectively and presenting to Senior Executives.
- Ability to build strong partnerships and collaborate with stakeholders and teammates.
- A do-whatever-it-takes attitude to deliver exceptional quality on time and on budget.
- Excellent organizational and time management skills, and attention to detail.
- Motivation to stand out from the crowd, disrupting the norm to help the business win.
- Proficiency in SAS/Python/R is a plus.
If you are a highly motivated individual with a passion for data-driven marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Senior Strategic Marketing Analyst-EMEA employer: Zendesk
Contact Detail:
Zendesk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategic Marketing Analyst-EMEA
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Zendesk on LinkedIn. Ask them about their experiences and any tips they might have for landing the Senior Strategic Marketing Analyst role. Personal connections can give you insights that job descriptions just can't.
✨Tip Number 2
Prepare for the interview by diving deep into Zendesk's marketing strategies. Familiarise yourself with their recent campaigns and think about how your skills in data analysis and strategic planning can add value. Show them you’re not just another candidate, but someone who’s genuinely interested in their success.
✨Tip Number 3
Practice your storytelling skills! You’ll need to translate complex data into compelling insights. Use examples from your past work where you’ve turned data into actionable recommendations. This will demonstrate your ability to communicate effectively with senior executives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Make sure to highlight your experience with Tableau and SQL, as these are key skills for the role.
We think you need these skills to ace Senior Strategic Marketing Analyst-EMEA
Some tips for your application 🫡
Show Your Data Skills: Make sure to highlight your experience with data analysis and visualisation tools like Tableau and SQL. We want to see how you've used data to drive marketing strategies and improve performance in your previous roles.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We love seeing candidates who take the initiative to connect their background with our needs.
Communicate Clearly: Your written communication should be clear and concise. We value simplicity and clarity, so make sure your application reflects that. Use straightforward language to convey your ideas and insights effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Zendesk
✨Know Your Data Inside Out
As a Senior Strategic Marketing Analyst, you'll need to demonstrate your expertise in data analysis. Brush up on your Tableau and SQL skills, and be ready to discuss how you've used data to drive marketing strategies in the past. Prepare specific examples that showcase your ability to turn complex data into actionable insights.
✨Understand the Marketing Funnel
Make sure you have a solid grasp of the entire marketing funnel, especially in a B2B context. Be prepared to discuss how you've evaluated marketing campaigns and improved engagement metrics. This will show that you can think strategically about customer behaviour and ROI, which is crucial for this role.
✨Build Relationships with Stakeholders
Since collaboration is key in this position, think about how you've successfully partnered with cross-functional teams in the past. Be ready to share examples of how you've built strong relationships and provided valuable recommendations to senior executives. This will highlight your proactive mindset and ownership-driven approach.
✨Stay Current with Marketing Trends
Show your passion for continuous learning by discussing recent marketing trends or technologies that excite you. This could include new tools, best practices, or innovative strategies you've come across. Demonstrating your commitment to staying updated will resonate well with the interviewers at Zendesk.
