Head of Content

The Head of Content will own and drive Zencargo’s brand voice and content strategy, ensuring consistent, compelling messaging across all channels and regions. Reporting to the Marketing Director, you will play a critical role in strengthening our market position, scaling content and product marketing efforts, and crafting personalised, high-impact content across the customer journey.

Your work will shape how customers experience and trust Zencargo—from their first interaction, through the sales journey, and into long-term partnership. This senior, cross-functional role combines creativity, strategic leadership, and a performance mindset to accelerate Zencargo’s growth, deepen customer connections, and shape how we lead in a rapidly evolving market.

• Own and evolve Zencargo’s brand identity—from voice and tone to visual alignment—ensuring consistency across all regions while tailoring messaging to local market needs.
• Lead the global content strategy, mapping content to personas, verticals, and every stage of the customer journey.
• Strengthen our product marketing foundations, owning messaging and go-to-market (GTM) strategy for new releases, including AI-driven innovations.
• Oversee SEO and search content strategy, ensuring Zencargo ranks for priority topics and captures demand effectively.
• Build and scale content operations, managing the content calendar, workflows, contributor output, and internal processes for efficiency and consistency.
• Manage and optimise external partners, including writers, PR agencies, designers, and freelancers, setting clear expectations, SLAs, and KPIs.
• Collaborate cross-functionally with Sales, Customer Success, Product, Procurement, and the Marketing team to ensure content directly supports customer needs, sales outcomes, and market growth.
• Define and track content KPIs, using performance data to continuously improve messaging, formats, and channel effectiveness.
• Own and manage the content budget, ensuring maximum ROI through smart resource allocation and strategic investment.
• Deliver one flagship, market-defining content campaign per year—for example, an original Zencargo research report or bold thought leadership initiative.
• Lead and execute content initiatives, personally contributing to writing, editing, and delivering high-quality content to maintain momentum, quality, and impact.

• Strategic Vision: Shapes and executes a long-term content strategy that strengthens Zencargo’s market position and supports immediate commercial goals.
• Leadership and Ownership: Takes full accountability for brand identity, messaging consistency, and content-driven outcomes across all customer and market touchpoints.
• Cross-Functional Collaboration: Partners effectively with Sales, Customer Success, Product, Procurement, and Marketing to align messaging with business and customer priorities.
• Analytical Mindset: Uses performance data and customer insights to continually refine content strategies and drive measurable impact.
• Creative Storytelling: Translates complex supply chain concepts into compelling, human-centered narratives that resonate across channels and markets.
• Adaptability and Innovation: Navigates market trends and business needs with agility, continuously innovating content strategy to maintain market relevance.
• Attention to Detail: Upholds high standards for content quality, brand consistency, and messaging precision across all platforms.
• Commercial and Industry Curiosity: Proactively builds expertise in supply chain and logistics, staying current on industry trends, customer challenges, and market shifts to create timely, relevant, and credible content.
• Content Strategy and Editorial Planning: Expertise in building structured content strategies that support the full customer journey, sales enablement, and thought leadership goals.
• SEO and Demand Generation Alignment: Deep understanding of SEO best practices, search trends, and demand generation tactics to drive reach, engagement, and commercial impact.
• Website and Marketing Technology Proficiency: Strong understanding of website strategy, content structure, and performance optimisation, with hands-on experience using tools such as WordPress, Google Analytics, SEMrush, Salesforce, and email marketing tools like Mailchimp.
• Exceptional Writing and Editing: Crafts compelling narratives and messaging across diverse formats, ensuring clarity, consistency, and engagement for different audiences.
• Freelancer and Agency Management: Proven ability to source, manage, and optimise external partners, setting clear SLAs and KPIs to maintain quality and efficiency.
• Budget Ownership: Manages content budgets strategically, optimising resources and justifying investments based on performance and business priorities.

Zencargo is a digital-first freight forwarder & logistics provider. Our platform allows customers to book, maintain and keep track of their international freight as well as use analytics to drive intelligent supply chain decisions that help their businesses thrive.

At Zencargo, we believe that technology can simplify logistical complexity and tear down barriers to trade. Automating trade and logistics operations and providing access to data and analysis will help companies to trade smarter and more efficiently, freeing businesses to concentrate on key outcomes. Only by combining human endeavour and technology, can we build smarter supply chains that know no borders.

Zencargo is where you come to do something you're passionate about, and learn new things. We are in scale mode at Zencargo and we work to realistic growth targets and metrics. You will thrive here if you enjoy working in a scaling environment. As we grow we want you to grow with us. At Zencargo there is a huge opportunity to build your experience and grow your career.

We want you to be part of the team for a long time to come, and we will focus on helping you get to where you want to be. We all have dreams and aspirations. As part of the Zencargo team, we ask you to deliver your optimum work and help us create real value for our customers and teams.

At Zencargo, we work hard! We do, however, realise that you have family, friends, interests and life outside the world of work. As a scaling business, we constantly evolve our reward and benefits approach.

• Generous Annual Leave
• Flexible, Remote and Hybrid Working
• Home Equipment Allowance
• BUPA Private Medical Insurance
• Annual L&D Budget
• Paid Volunteering Days
• Pension Scheme
• Enhanced Maternity, Paternity, Adoption and Shared Parental Leave & Pay

Every role in the Zencargo team is open to applications from all sections of society. We believe in the superpowers and potential of everyone, regardless of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other difference that makes you, you.

More than just encouraging your application, we’re committed to conscious inclusion that cultivates an environment of belonging. We open our doors to those who share these motivations.