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For Companies At a Glance
- Tasks: Lead digital marketing strategies and drive growth for a top telecom provider.
- Company: Join Zen, a respected telecoms and technology provider focused on customer satisfaction.
- Benefits: Enjoy flexible working, competitive salary, and generous leave options.
- Why this job: Make a real impact in a dynamic environment while leading a talented team.
- Qualifications: 6+ years in digital marketing with strong leadership and analytical skills.
- Other info: Inclusive culture that values diversity and supports personal growth.
The predicted salary is between 43200 - 72000 £ per year.
About the role
This is a rare opportunity for an exceptional Digital Marketing Leader to drive end-to-end growth for one of the UK's most respected and customer-focused telecoms and technology providers, Zen who offer broadband, voice, hosting, cloud and security services to homes and businesses nationwide. Reporting to the Head of Marketing, you will work closely with senior stakeholders to own and scale customer acquisition, lead generation, and conversion performance. Balancing strategy with execution, you will optimise the full click-to-lead funnel, set ambitious growth targets, and scale high-impact initiatives. You will mentor and lead your small in-house team, collaborate with freelance specialists and agency partners, and work closely with the wider Marketing and Sales teams to ensure digital performance directly supports pipeline, revenue, and long-term growth.
What you'll do
- You will lead a high-performing, multi-channel growth engine across Paid Media, PPC, price comparison affiliates, SEO, CRO, content, and creative – placing data and performance insight at the heart of every decision.
- While this is a senior leadership role, you will remain hands-on across key platforms including GA4, Google Ads, Meta, and LinkedIn, with a strong focus on tracking, attribution, and data quality.
Performance Marketing
- Lead and develop a high-performing performance marketing team across PPC, paid social, SEO and affiliate channels.
- Own a performance marketing budget, with accountability for lead volume, quality, CPL and revenue impact.
- Design and scale B2C and B2B lead generation strategies across paid search, paid social and affiliates.
- Build and optimise full-funnel acquisition journeys, supported by structured A/B testing and experimentation.
- Own measurement, attribution and reporting, delivering clear insights tied to pipeline and revenue.
Website & Digital experience
- Own the strategy, roadmap, and ongoing optimisation of Zen's websites.
- Own website performance and digital trading, improving conversion, UX and SEO.
- Lead the design, development, and continuous improvement of customer journeys.
- Ensure all digital experiences are optimised for performance, usability, accessibility, and conversion.
- Partner closely with Product, Technology and Content teams to deliver high-impact website enhancements to keep the website current with the correct content.
- Mentor and support your team member, the Website Lead, to drive website and landing page development and testing, ensuring campaigns and channels achieve maximum performance.
- Drive conversion rate optimisation (CRO) through A/B testing, personalisation, and data-led experimentation.
- Ensure best practice implementation of SEO, site architecture, and technical performance.
- Maintain high standards for site governance, security, compliance, and brand consistency.
- Use analytics and customer insight to inform prioritisation and continuous improvement.
- Keep the websites current with the correct content and offer the customer an enjoyable user experience.
- Use analytics tools to evaluate performance and ROI.
Leadership & team management
- Lead and mentor a small, high-performing in-house digital marketing team, including the Digital Marketing Manager and Website Lead, fostering professional growth and accountability.
- Delegate responsibilities effectively while maintaining hands-on involvement in key digital marketing projects.
- Build a collaborative, innovative, and results-driven culture that encourages experimentation, data-driven decision making, and continuous learning.
- Manage relationships with freelance specialists and agency partners, ensuring alignment with team goals and overall marketing strategy.
- Set clear performance expectations, monitor progress, and provide regular feedback to drive team and individual success.
What you'll bring
- Bachelor's degree in Marketing or related field. CIM Digital Diploma preferred.
- 6+ years of experience in digital marketing, preferably in telecoms, ISP, or technology sectors, ideally covering both B2B and B2C.
- Proven experience managing high-volume, performance-driven campaigns.
- Proficiency in analytics tools (GA4, Power BI, CRMs such as Salesforce).
- Strong leadership, stakeholder management, and negotiation skills.
- Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight.
- Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights.
- Strong analytical capability, including GA4 reporting and attribution, performance optimisation, agency management with commercial accountability, and confidence delivering integrated, multi-channel campaigns at pace.
- Deep, hands-on experience across PPC, paid social, display and affiliates.
- Strong expertise in tracking, tagging, attribution and data quality.
- Proven experience scaling B2C and B2B lead generation in a fast-paced, sales-driven environment.
- Analytical, commercially minded and confident leading teams and challenging thinking.
- Advantageous but not essential: Sitefinity and headless CMS Strapi.
We're building an inclusive work environment
At Zen, your individuality matters. Your gender, race, ethnicity, disability, sexuality, neurodiversity, background, and everything else that makes you who you are, we value it all. We want you to feel seen, respected, and supported from the very start of your journey with us. Our Values shape how we work and who we are. We celebrate diversity and build strong communities where everyone belongs. We put people and the planet before profit, and we're ambitious about the future, always learning, innovating, and striving to deliver award-winning service. Together, this means you'll find opportunities not just to grow your career, but to make a meaningful impact.
We're always open to conversations about part-time or flexible working, or reasonable adjustments, and we'll support you wherever we can. Please feel comfortable sharing your preferences during the recruitment process.
If you'd like to find out more about what life is like at Zen, take a look at our careers page. Or, if you'd prefer to speak with someone about the role, call us on 01706 902 275 or email, we'd be happy to chat!
Benefits
- 2 x Life Assurance Cover, with option to flex upwards
- 25 days Annual leave, rising to 30 days with length of service, with the option to purchase up to 5 more
- Access to private Medical Healthcare and a Healthcare Cash Plan
- An extra day off for your birthday
- Car salary sacrifice scheme
- Continuous learning and development
- Discounted Mobile plans
- Flexible and Hybrid working
- Free onsite parking
- Internal coaching and mentoring opportunities
- Onsite Contemplation and Prayer room
- Onsite Electric Car Charging points
- Optional flexible critical illness cover
- People-friendly policies
- Recognition awards where we celebrate the most awesome people
- Retail discounts
- Salary sacrifice Pension- minimum of 3% Employee contributions for a 5% Employer contribution
- Six monthly salary reviews
- Subsidised Nursery fees
- Subsidised Onsite Restaurant
- Superfast Free Reliable Broadband
- Travel Loan and Ride2Work Schemes
- Two days' paid leave per year for voluntary work
Senior Digital Marketing Manager in Middleton employer: Zen Internet Ltd
Contact Detail:
Zen Internet Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager in Middleton
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals. We want to see that you’re genuinely interested in making an impact!
✨Tip Number 3
Show off your skills! Bring a portfolio or case studies to interviews that highlight your past successes in digital marketing. This is your chance to demonstrate how you can drive growth and performance.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reiterate why you’d be a perfect fit for their team.
We think you need these skills to ace Senior Digital Marketing Manager in Middleton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Manager role. Highlight your experience in digital marketing, especially in telecoms or technology sectors, and showcase your leadership skills. We want to see how you can drive growth and lead a team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Zen. Talk about your hands-on experience with PPC, SEO, and data analytics, and how you can optimise our digital strategies. Let your personality come through!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you've achieved! Include specific metrics or examples of successful campaigns you've led. We love numbers that demonstrate your impact on lead generation and conversion rates.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the info you need about our culture and values there!
How to prepare for a job interview at Zen Internet Ltd
✨Know Your Numbers
As a Senior Digital Marketing Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics like CPL, conversion rates, and ROI. Be ready to discuss how you've used data to drive decisions in past campaigns.
✨Showcase Your Leadership Style
This role involves mentoring a team, so be prepared to share your leadership philosophy. Think of examples where you've fostered growth or navigated challenges within a team. Highlight how you encourage collaboration and innovation.
✨Be Hands-On with Tools
Familiarity with tools like GA4, Google Ads, and LinkedIn is crucial. During the interview, mention specific projects where you've used these platforms effectively. This shows you're not just a strategist but also someone who can execute.
✨Align with Company Values
Zen values inclusivity and community. Research their culture and think about how your personal values align with theirs. Be ready to discuss how you can contribute to their mission of putting people and the planet before profit.
