At a Glance
- Tasks: Lead lifecycle marketing programmes from ideation to execution and continuous improvement.
- Company: Join Zen Educate, a certified B Corp making a real impact in EdTech.
- Benefits: Competitive salary, 25 days holiday, health insurance, and personal coaching.
- Other info: Enjoy a vibrant London office with perks like a gym, café, and dog-friendly environment.
- Why this job: Make a difference by helping schools save money and support teachers.
- Qualifications: 4-6 years in digital marketing or analytics with strong problem-solving skills.
The predicted salary is between 43731 - 53449 £ per year.
Описание
Hi, I'm Gerald, Senior CRM Marketing Manager at Zen Educate.
I'm looking for a Retention & Growth Marketing Manager with a strong analytical and product mindset to own the execution of our Lifecycle Marketing programmes.
Lifecycle Marketing sits at the intersection of marketing, product, operations and data.
Our job isn't simply to send emails or build automations - it's to deeply understand customer behaviour, identify opportunities to improve it, and independently drive solutions end-to-end that create measurable business impact.
Задачи
Develop lifecycle programmes end-to-end: ideation → implementation → QA → launch → measurement → refinement.
You will monitor, maintain, and continuously improve existing programmes and automations.
Investigate why users behave the way they do using funnel data, segmentation, call listening, frontline feedback, and other insights.
You'll develop hypotheses, use experimentation to validate them, and apply data and statistical fundamentals to make evidence-based decisions.
Think beyond individual campaigns.
You'll consider data, processes, documentation, governance, scalability, and maintenance, proactively proposing solutions when you identify gaps in our lifecycle infrastructure.
Lead scoping with stakeholders to navigate ambiguity, ask the right questions, and define clear problem statements.
You'll manage requirements, communicate results, and take total ownership when something underperforms - diagnosing the problem and driving the solution.
Требования
You have 4-6 years of experience in digital marketing, lifecycle marketing, business analytics, product management, or a related field.
- Analytical problem solving: You break ambiguous problems down, interrogate data, develop hypotheses, and make evidence-based decisions.
- User obsession: You are naturally curious about why users behave the way they do and proactively "follow the user" to understand them.
- Systems thinking: You consider scalability, governance, and maintenance rather than just solving the immediate task.
- Ownership & proactivity: You identify problems independently, propose solutions, and drive them through to completion.
- Low ego & high judgement: You are open to feedback, willing to change your mind when presented with better evidence, and can move quickly without sacrificing critical thinking.
- Stakeholder management: You communicate clearly, manage expectations, and challenge constructively.
- Experience with CRM platforms, marketing automation, or automated customer communications.
- Experience working effectively with cross-functional teams.
- Comfortable working independently in ambiguous, fast-moving environments.
Будет плюсом: High-growth startup or marketplace experience; Education/Ed Tech experience; Agile/Scrum experience; SQL, Python, or data visualisation experience; Understanding of data architecture
Условия
Competitive salary + ownership in the company. 25 days holiday + all the usual UK public holidays.
A central London (dog friendly!) office with perks like fresh fruit, bike parking, showers, an on-site gym, and a café.
Meaningful work - this isn’t just another Saa S tool; you’re literally helping schools save money and pay teachers more. 1-1 coaching to keep you growing personally and professionally.
Life & Health Insurance, Cycle to Work Scheme, Electric Car Scheme.
Join a certified B Corp: where your work creates a real, positive impact.
Retention & growth marketing manager in EdTech in London employer: Zen Educate
Zen Educate is an exceptional employer that offers a unique opportunity to make a meaningful impact in the education sector while enjoying a supportive and fun-loving work culture. With competitive benefits such as health and life insurance, a cycle to work scheme, and ownership in the company, employees are encouraged to grow alongside the organisation. Located in Sunderland, this role provides the chance to lead initiatives that directly benefit local schools, fostering both professional development and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Retention & growth marketing manager in EdTech in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zen Educate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zen Educate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zen Educate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zen Educate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retention & growth marketing manager in EdTech in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zen Educate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zen Educate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zen Educate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zen Educate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zen Educate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zen Educate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
