Head of Growth Marketing

Location: London - Oval (Hybrid - 4 days per week in office)

Salary: £70,000 - £80,000 OTE per annum + Equity

What I’m Looking For

Hi, I’m Ahmed, VP of Marketing at Zen Educate. I’m hiring for a key role in my team to lead our schools marketing function. We need a builder: someone who can architect the strategy, build the scalable systems to deliver it, and drive the execution that fuels our sales team. You won’t just be running campaigns; you will be defining what great looks like and building the marketing machine that allows us to scale efficiently. You will bridge the gap between high‑level strategy and ground‑level execution, ensuring our ABM, content, positioning, and sales enablement are world‑class. The team is lean, so we need someone who thrives in a hands‑on environment and is comfortable building while doing. You’ll own the ABM strategy and drive our B2B acquisition engine across the UK. This is a high‑influence role focused on building our presence through targeted outbound campaigns and robust sales enablement. You’ll be responsible for how schools engage with Zen, directly impacting our lead flow, conversion rates, and overall market dominance.

What We’re Building And Why

Getting the right teacher into the right school at the right time is a real‑world problem worth solving for the education system, for children, and for the long‑term sustainability of school staffing. Since launching in 2017, we’ve saved schools over £30 million. In 2024, we closed the largest EdTech round in Europe and are expanding rapidly in both the UK and US. To keep growing in the UK, we need to reach more schools, strengthen our brand, and create scalable, automated systems that support a high‑performing sales team that’s where you come in.

What You’ll Actually Do

• Architect the Growth Engine (Systemisation): Move us from manual effort to a scalable machine. Build and optimise the automations, lead scoring, and workflows that drive MQLs to Sales with a big focus on Account Based Marketing. Own the martech stack and data flow for schools, ensuring we have visibility on what works and why. Design the Standard Operating Procedures (SOPs) for the function to ensure high‑quality execution at scale.
• Drive Commercial Impact & Sales Alignment: This is not a brand awareness role; it is a revenue role. You will work lock‑step with Sales Directors to ensure lead quality and conversion.
• Own Sales Enablement: Identify gaps in our pitch/collateral before Sales does. Build the battlecards, case studies, and localised messaging that help them win. Review and upgrade the current operational output of the marketing function.
• Strategic Positioning: Define how we win in the market. Refine our narrative to cut through the noise. Lead our multi‑channel strategy (Email, Paid, Partnerships), ensuring every channel has a clear ROI and a playbook with a focus on Account based Marketing.

Why this role is unique

• You are the Architect, not just the Operator: You aren’t inheriting a perfect playbook to execute. You have the mandate to look at our current set‑up, tear down what doesn’t work, and build the systems that will scale us for the next 5 years. You define what great looks like.
• True Commercial Ownership: This isn’t a support function sitting in the corner making brochures. You sit at the table with Sales Leadership, owning the revenue number and driving the commercial strategy for the UK.
• High Autonomy in a High‑Growth environment: You will have the freedom to test, break, and build things quickly, without layers of bureaucracy slowing you down.
• Mission‑Critical Impact: You are solving a genuine crisis in the education system. Every efficiency you build puts money back into classrooms and gets teachers where they are needed most to help students thrive!

What Makes You a Great Fit

• Proven Builder: You have set up marketing automation and sales enablement functions from scratch or significantly upgraded them.
• Commercial Fluency: You view Marketing as a revenue function. You understand deal cycles, you sit in sales meetings, and you optimise for closed‑won business, not just vanity metrics.
• Technical Independence: You are hands‑on with the stack. Whether it’s Customer.io, CRM automation, or data analysis, you can build your own workflows and dashboards without waiting for an ops/data team.
• High Agency: You thrive in ambiguity. You don’t need a roadmap handed to you; you are the one who draws the map. If you see a gap, you fill it without waiting for permission.

What This Role Is NOT

• Performance Marketing or SEO specialist. While we value those skills, this role isn’t about paid channels or SEO. This is a B2B Revenue Marketing role, where you will be architecting outbound systems and ABM plays and we are looking for someone with previous experience in B2B sales, ABM and revenue marketing.
• You want structure handed to you. We have a starting point, but it needs significant rework. This role is about setting what great looks like, redefining our strategy and building scalable systems, not following a fully mapped‑out plan.
• You’re not a builder. This role is hands‑on. You’ll be setting up the systems, processes, and automations, running campaigns, refining messaging, and reviewing performance.
• You don’t like context switching. You’ll move between tactical delivery, big‑picture planning, team syncs, and cross‑functional collaboration, often in the same day.
• If that sounds more chaotic than energising, it might not be for you.
• You avoid the messy work. We are scaling fast. Data might be messy; processes might be broken. You need to be the person who runs toward that fire, not the one who complains about the smoke.

Our hiring process

• Stage 1: Intro call with our recruiter: we’ll cover basics like your background, salary expectations, and timelines.
• Stage 2: Intro call with me: we’ll dig into your experience and how you approach growth, automation, and cross‑functional work.
• Stage 3: Task & review: you’ll complete a short take‑home task and then present your thinking to me and a team lead.
• Sales leadership call: you’ll speak with one of the leaders from the Sales team.

Perks & Benefits

• Work that you want to talk about
• Ownership in the company
• 25+ days of holiday (increases with tenure)
• On‑site gym, showers, bike parking & café at our Central London office
• Electric car & Cycle to Work schemes
• Coaching, life insurance & health insurance
• Fun‑loving, mission‑driven team

Interested? Let’s go! If this sounds exciting (even if a bit intimidating), apply now. If you read this far, you’re probably exactly who we’re looking for.