Marketing Acquisition Director in London

Shape the future of customer growth at Zempler Bank.

The Role

At Zempler Bank, we're on a mission to help small businesses thrive. As we continue our growth journey, we're looking for a Marketing Acquisition Director to lead how we identify, attract and convert the customers we choose to win. This is a high-impact leadership role with responsibility for building and delivering a customer-led growth strategy that drives sustainable commercial results. You'll bring together customer insight, brand, campaigns, channels, creative capability and performance marketing into one integrated growth engine, ensuring every pound invested delivers measurable value. Working closely with Product, Data, Customer Experience, Risk, Operations and Commercial teams, you'll play a key role in shaping the future direction of the bank and helping us win in the markets that matter most.

What you'll be doing

As Marketing Acquisition Director, you'll be accountable for creating and embedding an enterprise-wide view of our customers, ensuring that customer insight sits at the heart of strategic decision-making. You'll:

• Develop and evolve Zempler's customer segmentation strategy, personas and Ideal Customer Profiles (ICPs).
• Create a shared customer lens across Product, Risk, Operations, Commercial and CX teams.
• Translate customer and market insight into clear go-to-market strategies and commercial priorities.
• Lead the growth of the Zempler brand across our priority sectors and customer segments.
• Own integrated acquisition campaigns, from strategy and planning through to execution and performance measurement.
• Manage acquisition investment and channel strategy to maximise customer growth and return on investment.
• Lead acquisition performance across liability products, optimising conversion, customer quality and customer acquisition costs.
• Build and develop a high-performing marketing and acquisition capability.
• Partner closely with Product Directors to ensure proposition and go-to-market strategies work seamlessly together.
• Embed a culture of experimentation, continuous improvement and data-driven decision-making.
• Ensure all activity meets regulatory requirements and delivers good customer outcomes.

What we’re looking for

We're looking for a commercially minded growth leader who combines strategic thinking with hands-on delivery and a genuine passion for understanding customers. You’ll likely bring:

• Significant leadership experience in customer acquisition, growth, customer strategy, brand or marketing leadership roles.
• Experience within financial services, fintech or another regulated environment.
• A proven track record of delivering profitable growth and owning acquisition metrics such as CAC, conversion and ROI.
• Deep expertise in customer insight, segmentation and targeting.
• Strong experience developing and executing go-to-market strategies across multiple channels.
• A data-led mindset with the ability to balance commercial performance, customer needs and business objectives.
• Experience working closely with Product, Data, Risk, Technology and Customer Experience teams.
• Strong stakeholder management skills and the ability to lead through influence.
• Experience building and developing high-performing teams.
• A passion for innovation, experimentation and creating exceptional customer experiences.

This is a rare opportunity to shape the future of customer growth at one of the UK's leading challenger banks. You'll join an ambitious, collaborative and customer-focused organisation where your ideas will directly influence strategy, commercial performance and customer outcomes.

You’ll have the opportunity to:

• Build and lead a critical capability for the business.
• Work alongside talented colleagues across Product, Data, Technology and Customer Experience.
• Drive meaningful growth that supports thousands of small businesses across the UK.
• Make a genuine impact in a fast-paced and exciting environment.

Our Commitment to Inclusion

At Zempler, we're committed to building a diverse and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, experiences and perspectives. Even if you don't meet every requirement listed above, we'd still encourage you to apply if you're excited by the opportunity and believe you could make a positive impact. Diverse teams build better products, better experiences and better businesses, and we're committed to creating an environment where everyone can thrive.

Why Zempler Bank

What makes us Zempler We’re on a journey to make money simpler for the start-ups and small businesses that power the UK economy. We’re all about smart technology, customer service with a human touch, and bank accounts that meet real life needs. That’s only possible thanks to an incredible team who are all in to make Zempler the best bank for Britain’s small but mighty businesses. There are more than 300 of us, representing over 20 nationalities – a diverse mix of ideas and skills, collaborating to build great things. (And, of course, have some fun along the way.) We’re committed to creating a culture where everyone feels valued for the work they’re doing.

In 2023, we were inducted in the 'Best Companies' survey top 100 large businesses & Top 25 Financial Services businesses to work for in the UK. Zempler are the only bank with a top five place in all three categories ranked in 2024 by CMA (Competition and Markets Authority) for business SME banking: 1) 5th in Overall service quality 2) 4th in Online and mobile banking services 3) 2nd in SME overdraft and loan services.

Our values

• We’re all in - For our customers, teams, and communities.
• We’re up front - We tell it straight and make things simple.
• We do it right - We own every decision and get stuff done.
• We innovate with purpose - We think smart and act fast.

What we offer

• Flexibility & choice: We offer 26 days (bank holidays on top) holiday per annum, rewarding long service with an additional day per year (up to 33). You can also buy and sell up to five days holiday a year, for times when you might need some extra cash or a longer break.
• Support & inclusivity: We want to make sure we’ve got your back. Making sure you’ve got the right work-life balance is important to us. This means flexible working opportunities for lots of different life stages and personal situations, including offering enhanced parental leave and flexibility for those in all types of caring roles. We are a DWP recognised "Disability Confident" employer, committed to providing equal opportunities to all employees irrespective of their sex, age, sexual orientation, marital status, religion, race or disability. It is our policy to give positive consideration to disabled persons with respect to applications for employment, training, career development and promotion, having regards to each individual's particular aptitudes and abilities. Our incredible team that run our Equality, Diversity, and Inclusion Group hold events and initiatives that reflect our vibrant workplace. We also collaborate with social mobility programmes to offer internships for people from underrepresented backgrounds. We all have good and bad days. Our 24/7 GP helpline gives access to support when you need it. We also throw in a cycle to work scheme and holistic wellbeing programme to keep you in tip top shape.
• Learning & growth: We believe in lifelong learning. We also know that how and what you learn, is your choice. We have a flexible programme which allows you to create your own development plan based on your interests, diary commitments, and goals. From regular lunch and learns and our manager and leadership development programmes to mentoring scheme and LinkedIn Learning where you’ll have unlimited access to over 21,000 expert led courses at the click of a button.
• Perks & benefits: Hybrid working (where applicable in line with our internal "Hybrid Working" policy), Flexible working opportunities, 26 days holiday (increasing up to 33), Work from abroad opportunities, 7.5% cash benefit allowance, Cycle to work scheme, Wellbeing programme, 24/7 GP helpline.

Rich Wagner, CEO and top-rated on Glassdoor, with an impressive 95% approval rating from the dedicated individuals who contributed to his review. Endorsed internally thanks to his keen passion and participation in all people initiatives. Join us for an intimate Breakfast Bites session with our Executive Committee Members, where you'll have the unique opportunity to delve into their inspiring career journeys, uncover their passions, and gain valuable insights for navigating your own.

Job type: Permanent

Industry: Sales & Marketing