Customer Proposition and Acquisition Director

Hello, we’re Zempler Bank, formerly Cashplus Bank. We’re here to make money simpler. We know that banking isn’t at the top of most people’s to do lists, that’s why making it less of a chore is at the top of ours. We don’t do banking the traditional way the wrong way. We do banking that works for the people that need it, when they need it. We’re for the crafters, the grafters, and the self starters.

We are a “Top 100 Best Companies” employer & Top 25 Financial Services businesses to work for in the UK. Our mission statement, which underpins everything we do, is to provide the UK’s underserved businesses with easy to access and simple to use banking services that helps them succeed.

The Role

At Zempler Bank, growth doesn’t happen by chance it’s thoughtfully designed, with our customers at the heart of every decision we make. This role sits at the center of our next phase of growth, shaping the propositions we bring to market and the way we attract customers in a responsible, sustainable way.

You’ll help define who we serve, create propositions that genuinely meet customer needs, and lead the acquisition activity that brings them to life at scale. With a strong commercial mindset and a deep sense of care for our customers, you’ll balance simplicity, service excellence and customer outcomes ensuring everything we build delivers clear, measurable value for both the people who bank with us and the bank itself.

Hybrid Working

We are very proud to offer one of the most flexible hybrid working arrangements in the industry! The expectation for this role will involve a minimum of one day each week - working out of our London Bridge office.

Key Responsibilities

• Proposition & Growth
  • Shape and deliver differentiated propositions that create real customer value and sustainable growth.
  • Own and prioritise the proposition roadmap, aligned to commercial goals and target segments.
  • Work collaboratively across the bank to refine pricing, value exchange and eligibility.
  • Lead proposition design, testing and optimisation, with clear success measures.
  • Make informed recommendations on when products or services should evolve or be retired.
• Customer Acquisition
  • Define funnel strategy, KPIs, media mix and optimisation plans.
  • Oversee targeting, messaging and creative testing to drive efficient, responsible growth.
  • Ensure acquisition activity aligns to lifetime value objectives and Zempler’s risk appetite.
• Customer Insight & Targeting
  • Define Zempler’s target markets and Ideal Customer Profiles.
  • Turn insight into practical, actionable segmentation and targeting strategies.
  • Use qualitative and quantitative data to exceed onboarding, conversion and value targets.
• Performance & Commercial Management
  • Own acquisition performance reporting, including CAC, conversion, revenue and cohort value.
  • Partner with Finance and Decision Science to model ROI and inform investment decisions.
  • Identify and remove friction across acquisition and onboarding journeys.
  • Drive continuous optimisation across channels, journeys and messaging.
• Brand & Customer Advocacy
  • Own and evolve the Zempler brand, ensuring clarity, consistency and alignment to our purpose and values.
  • Shape brand expression across all customer touchpoints, from digital journeys to marketing assets.
  • Embed Customer Duty and a customer-first mindset across propositions and journeys.
• Governance & Leadership
  • Partner closely with Risk and Compliance to ensure all activity meets UK regulatory standards.
  • Lead and develop a high-performing team across proposition, acquisition and insight.
  • Act as a senior leader at Zempler, role-modelling collaboration and sponsoring cross-bank initiatives that strengthen customer understanding and competitiveness.

Qualifications, Skills and Experience

• Proven leadership in proposition development, customer acquisition, or product marketing, ideally in financial services, fintech or regulated markets.
• Strong commercial and analytical capability with a track record of driving profitable growth.
• Deep understanding of segmentation, targeting, and value proposition design.
• Hands‑on experience optimising acquisition funnels, onboarding journeys, or customer lifecycle programmes.
• Skilled in navigating cross‑functional environments and influencing senior stakeholders.
• Ability to translate complex insights into simple, compelling customer stories and propositions.

Competitive basic salary. Additional benefit allowance representing 7.5% of your annual salary allowing you the flexibility to decide your own benefits (or simply absorb this into your monthly income). 26 days’ holiday increasing each year of service to 33 days. Ability to buy and sell a further 5 days holiday each year. 4 x Life Assurance. Pension salary sacrifice. Option for LinkedIn Learning license. Family friendly policies. Regular social activities and team events. Charity Volunteering Day.

Zempler Bank is an equal opportunity employer. Individuals seeking employment are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.