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For Companies At a Glance
- Tasks: Create compelling content and drive marketing strategies to boost Zelt's visibility and revenue.
- Company: Join a fast-growing HR tech company that's redefining how businesses manage HR and IT.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic role with high ownership and the chance to influence company growth.
- Why this job: Make a real impact from day one by shaping Zelt's marketing and brand presence.
- Qualifications: Experience in content creation and marketing within SaaS or product-led companies.
The predicted salary is between 40000 - 50000 £ per year.
About Zelt
At Zelt, we are not just building HR software. We are reinventing how modern companies run HR, payroll, and IT. We’re scaling fast, expanding our footprint and strengthening our presence in the ecosystem. Our product is strong, our customer base is growing and we are in a powerful position to accelerate even further.
Why this role matters:
We’re looking for a Marketing Specialist who can build on the momentum we already have and elevate it further. The product is strong, customer adoption continues to rise and there is clear demand across new and existing markets. This role shapes how Zelt is discovered, how we expand and how marketing translates directly into revenue.
You’ll work closely with the leadership team, influence how we position ourselves across markets and build the programmes that drive predictable, high-quality pipeline. It’s a role with meaningful visibility, high ownership and the opportunity to make a measurable impact from day one.
What you will work on:
- Turn customer insights into compelling content and narratives, conducting interviews and translating learnings into messaging that resonates across markets.
- Shape and evolve Zelt’s positioning and voice, ensuring consistency and clarity across all touchpoints.
- Build and scale content-led growth programmes, driving high-quality inbound demand through strong storytelling and distribution.
- Develop and execute go-to-market initiatives, combining content, campaigns, and launches to increase visibility and engagement.
- Identify and expand high-impact channels, testing formats and approaches that generate predictable pipeline.
- Create content that supports the full funnel, from awareness and education to conversion and product adoption.
- Partner closely with Sales, ensuring messaging and content directly support commercial goals and pipeline generation.
- Use data and insights to refine content and campaigns, continuously improving performance and efficiency.
- Build Zelt’s presence within the ecosystem, through partnerships, events, and thought leadership initiatives.
- Establish scalable content and growth engines to support long-term brand and revenue acceleration.
Requirements:
- Experience in content, growth, or GTM roles within SaaS or product-led companies.
- Strong ability to translate complex products into clear, compelling narratives.
- Deep understanding of audience, ICP definition, and how content drives demand.
- Ability to combine strategic thinking with hands-on execution.
- Commercial mindset with a focus on measurable impact and pipeline generation.
- Strong instinct for messaging, positioning, and storytelling.
- Comfortable working closely with Sales and aligning content with commercial outcomes.
- Data-driven approach with a test-and-learn mindset.
- Clear, structured communication and strong stakeholder alignment.
- High ownership, energy, and a drive to build and scale something meaningful.
Marketing Specialist employer: Zelt
Contact Detail:
Zelt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Marketing Specialist role at Zelt.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content and campaigns. This will not only demonstrate your expertise but also give you a chance to discuss your work during interviews.
✨Tip Number 3
Prepare for interviews by researching Zelt’s products and understanding their market position. Be ready to share how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Zelt team.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Show Your Passion for Marketing: When you’re writing your application, let your enthusiasm for marketing shine through! We want to see how you can turn customer insights into compelling narratives and how you’ve done it in the past. Make it personal and relatable!
Tailor Your Content: Don’t just send a generic application. Take the time to tailor your content to Zelt’s mission and values. Highlight your experience in SaaS or product-led companies and how it aligns with our goals. We love seeing candidates who understand our vision!
Be Data-Driven: We’re all about using data to refine our strategies, so make sure to mention any relevant metrics or results from your previous roles. Show us how your work has made a measurable impact and how you can bring that same approach to Zelt.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Zelt
✨Know Your Audience
Before the interview, take some time to research Zelt and its target audience. Understand their pain points and how the company’s product addresses them. This will help you tailor your responses and demonstrate that you can translate complex ideas into compelling narratives.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully created content that resonates with audiences in previous roles. Be ready to discuss specific campaigns or projects where your storytelling made a measurable impact. This aligns perfectly with the role's focus on building strong narratives.
✨Align with Commercial Goals
Familiarise yourself with how marketing drives revenue in SaaS companies. Be prepared to discuss how your past experiences have supported sales and pipeline generation. Highlight your commercial mindset and how you can contribute to Zelt’s growth from day one.
✨Embrace Data-Driven Decisions
Zelt values a data-driven approach, so come equipped with examples of how you've used data to refine content and improve campaign performance. Discuss any tools or metrics you’ve used to measure success, showing that you have a test-and-learn mindset that can benefit the team.