Brand & Creative Lead
Brand & Creative Lead

Brand & Creative Lead

Leicester Full-Time 36000 - 60000 £ / year (est.) No home office possible
Go Premium
Z

At a Glance

  • Tasks: Create and shape Zelt's brand across digital, social, and events with clarity and creativity.
  • Company: Join a fast-growing HR tech company redefining how businesses manage HR and finance.
  • Benefits: Collaborative environment, room for experimentation, and direct influence on brand perception.
  • Other info: Work closely with leadership and a product-led team to drive creative direction.
  • Why this job: Make your mark by crafting original content that resonates and stands out in the market.
  • Qualifications: Experience in brand creation, strong writing skills, and a keen eye for visual detail.

The predicted salary is between 36000 - 60000 £ per year.

About Zelt
At Zelt, we’re not just building HR software - we’re reinventing how modern companies run HR, payroll, IT, and finance. We’re at a pivotal moment in our journey: growing rapidly, backed by top investors, and expanding our footprint in the United Kingdom and beyond.

Why this role:
Zelt has built a brand that stands out in HR tech: clear, confident and product-led. As we grow into new markets, creativity will shape how we communicate and deepen our presence. We’re looking for a Creative Lead who works hands-on and sets a standard. Someone who sees brand as a craft, not a layer of decoration. Someone who can turn product clarity into work that feels original, confident and considered. This role is about creating, not coordinating or managing.

If you’re the person who cares about typography, phrasing, composition, tone, pacing and the effect of a single line or frame, you will find the right environment here. Your work will be visible to founders, operators and teams across the market. And it will be measured by its clarity and impact, not volume. This is not a role for coordinating work. It is a role for creating work.

What you’ll do:

  • Shape and create the way Zelt is expressed across digital, social, product and events.
  • Create campaigns and assets that reflect our point of view with clarity and precision.
  • Translate product thinking into distinct visual and narrative work.
  • Experiment with formats that push the brand forward while maintaining consistency.
  • Produce written and visual content that communicates Zelt’s voice.
  • Create assets for LinkedIn and other channels that build recognition and engagement.
  • Work closely with product and sales so the narrative remains consistent.
  • Review performance and refine content to keep it sharp and relevant.
  • Shape the creative direction of events such as breakfasts, roundtables and industry gatherings.
  • Develop experiences that feel intentional and recognisably Zelt.
  • Create clear materials that explain product value and positioning.
  • Translate product releases into launch communications that feel considered.
  • Maintain a point of view that is recognisable and hard to imitate.

What we’re looking for:

  • Experience creating brand and content work in a product-led or creative environment.
  • Ability to develop concepts and translate them into clear, distinctive output.
  • Strong writing ability and an eye for visual detail.
  • Confidence working with video, motion or design tools, or collaborating closely with those who do.
  • Comfort working directly from idea to finished piece without heavy process or layers of approval.
  • You have shipped creative work end-to-end that demonstrates taste, judgment and clarity.
  • Hands-on, self-directed and comfortable moving from idea to finished work.
  • We hire for clarity of thinking and the ability to create work with a distinct point of view.

Why join Zelt:
You’ll work in an environment that values clarity, pace and thoughtful execution. You’ll collaborate closely with leadership and a product-led team. You’ll have room to experiment and push creative direction. Your work will influence how Zelt is seen and understood across the market.

Brand & Creative Lead employer: Zelt

At Zelt, we pride ourselves on being an innovative employer that champions creativity and clarity in the workplace. As a Brand & Creative Lead, you'll thrive in a dynamic environment that encourages hands-on creation and collaboration with leadership, allowing you to shape our brand's narrative and visual identity. With ample opportunities for professional growth and a culture that values thoughtful execution, Zelt is the perfect place for those looking to make a meaningful impact in the HR tech space.
Z

Contact Detail:

Zelt Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand & Creative Lead

✨Tip Number 1

Get to know Zelt inside out! Familiarise yourself with their brand, values, and the HR tech landscape. This will help you tailor your approach and show them you’re genuinely interested in what they do.

✨Tip Number 2

Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you a leg up and might even lead to a referral!

✨Tip Number 3

Show off your creativity! Prepare a portfolio that highlights your best work, especially projects that align with Zelt’s vision. Make sure it reflects your unique style and how you can contribute to their brand.

✨Tip Number 4

Don’t just apply – engage! Use our website to submit your application, but also consider creating a short video or a creative piece that showcases your understanding of Zelt’s brand. This could really make you stand out!

We think you need these skills to ace Brand & Creative Lead

Brand Development
Creative Direction
Content Creation
Visual Design
Typography
Writing Skills
Campaign Development
Digital Marketing
Social Media Strategy
Video Production
Collaboration
Concept Development
Attention to Detail
Clarity of Communication

Some tips for your application 🫡

Show Your Creative Spark: When you’re applying for the Brand & Creative Lead role, let your creativity shine through in your written application. Use engaging language and showcase your unique style to reflect how you’d approach the role at Zelt.

Be Clear and Concise: We love clarity! Make sure your application is straightforward and to the point. Highlight your relevant experience and skills without fluff – we want to see what you can bring to the table!

Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to align with Zelt’s values and the specifics of the role. Show us how your past experiences make you the perfect fit for our creative team.

Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. It helps us keep track of your submission and ensures you’re considered for the role you’re excited about!

How to prepare for a job interview at Zelt

✨Know the Brand Inside Out

Before your interview, dive deep into Zelt's brand identity. Understand their voice, values, and how they differentiate themselves in the HR tech space. This will help you articulate how your creative vision aligns with their mission.

✨Showcase Your Creative Process

Prepare to discuss your creative process in detail. Bring examples of your past work that demonstrate your ability to turn product clarity into compelling narratives and visuals. Be ready to explain your thought process behind each piece.

✨Be Ready to Experiment

Zelt is looking for someone who can push creative boundaries. Think of innovative ideas or formats you could bring to the table. During the interview, share how you've successfully experimented in previous roles and the impact it had.

✨Communicate Clearly and Confidently

Since clarity is key for Zelt, practice articulating your thoughts succinctly. Whether discussing your portfolio or answering questions, aim for clear and confident communication that reflects your understanding of the role and the brand.

Brand & Creative Lead
Zelt
Location: Leicester
Go Premium

Land your dream job quicker with Premium

You’re marked as a top applicant with our partner companies
Individual CV and cover letter feedback including tailoring to specific job roles
Be among the first applications for new jobs with our AI application
1:1 support and career advice from our career coaches
Go Premium

Money-back if you don't land a job in 6-months

>