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- Tasks: Lead and manage the SEO team while developing client strategies and monitoring performance.
- Company: Join Zelst, a top digital marketing agency with years of experience in North England.
- Benefits: Enjoy remote work options, a bonus scheme, and ample personal development time.
- Why this job: Be part of a dynamic team, work on exciting projects, and make a real impact.
- Qualifications: 1+ years in SEO, client communication skills, and knowledge of SEO tools required.
- Other info: Work in a fun office with our friendly office dog, Pongo!
The predicted salary is between 28800 - 43200 £ per year.
Zelst is a leading digital marketing agency and proud to be one of the longest established and experienced agencies in the North of England. Due to the continued growth of our agency, our SEO team is expanding and we are on the lookout for an experienced SEO Strategist to join our team.
Full time position (37.5 hours) based at our offices in central Harrogate, North Yorkshire.
- Manage and be responsible for directing the SEO team.
- Ensure the SEO team understand the client’s SEO strategy and performance.
- Be the main SEO contact for clients and the wider Zelst team.
- Liaise and monitor with clients on their SEO strategy and progress, and report back to the team setting out clients' goals and objectives.
- Regularly check the progress across all SEO activity.
- Develop a deep knowledge of your client’s organic landscape; understand their challenges, what the key opportunities for growth are and develop the role SEO plays in their marketing activity to achieve optimum results and ROI.
- Outline 3, 6 and 12 month plans to prioritise and organise how the team should split the workload and communicate this with the SEO team.
- Conduct regular SEO audits covering key areas of organic search; from technical audits through to link analysis.
- Work with other senior team members to lead key SEO projects, such as website migrations and SEO ‘rescues’.
- Brief the wider team on any key findings that could help to inform their own approach.
- Regularly use in-house and third-party competitor tools such as Moz, Searchmetrics, Semrush and Ahrefs to carry out keyword research and analysis, and outline future opportunities we should be exploring with each client.
- Analyse clients' organic performance on a monthly basis and report back findings to senior management.
- Confidently communicate regularly with the clients to ensure we are constantly working towards the same goals and objectives.
- Continual personal development and progression through independent training.
- Assist with training of other SEO team members.
- Be part of new business development research, preparation and presentation of pitches.
Requirements:
- At least 1 year’s experience in an SEO role at a digital/search marketing agency.
- Experience in communicating with clients and able to prepare and present an SEO strategy and timeline.
- Have working knowledge of SEO platforms such as Moz, Ahrefs and Google Search Console.
- Strong drive to continually learn and develop.
- Highly efficient in Excel and PowerPoint.
- Strong attention to detail and demonstrable ability to work to tight deadlines.
Benefits of working at Zelst:
- Work for one of the most established and experienced agencies in the North of England offering job security.
- Zelst is a long standing Google Partner and Microsoft Partner with the additional development benefits this entails.
- Company bonus scheme.
- Option to work from home two days a week.
- Allocated time every month for personal development and training.
- Follow a training program of virtual learning and practical learning delivered to you by our specialists.
- Opportunities to attend industry events and conferences.
- Ample holiday allowance, including having your birthday off and the opportunity for more days off with achievement of the week.
- Free parking.
- A 5-minute walk from the train station, bus station and Harrogate town centre.
- Our office dog Pongo is always around for play and a cuddle.
SEO Strategist employer: Zelst Limited
Contact Detail:
Zelst Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Strategist
✨Tip Number 1
Familiarise yourself with the latest SEO trends and tools like Moz, Ahrefs, and Google Search Console. Being well-versed in these platforms will not only boost your confidence but also demonstrate your commitment to staying updated in the field.
✨Tip Number 2
Prepare to discuss specific SEO strategies you've implemented in previous roles. Highlighting your hands-on experience with client communication and strategy development will show that you can effectively manage and direct an SEO team.
✨Tip Number 3
Research Zelst's current clients and their SEO performance. Understanding their organic landscape and challenges will allow you to tailor your approach and demonstrate how you can contribute to their growth during interviews.
✨Tip Number 4
Network with professionals in the digital marketing space, especially those who have experience with agencies like Zelst. Engaging with industry events or online forums can provide insights and connections that may help you stand out as a candidate.
We think you need these skills to ace SEO Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an SEO Strategist at Zelst. Familiarise yourself with their approach to SEO and how they measure success.
Tailor Your CV: Highlight your relevant experience in SEO, particularly any roles where you've managed teams or communicated directly with clients. Use specific examples that demonstrate your ability to develop and implement SEO strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and your understanding of the digital marketing landscape. Mention your familiarity with tools like Moz, Ahrefs, and Google Search Console, and how you can contribute to Zelst's goals.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive SEO decisions. Discuss any audits you've conducted or performance analyses you've completed, as this will demonstrate your analytical capabilities.
How to prepare for a job interview at Zelst Limited
✨Showcase Your SEO Knowledge
Make sure to brush up on the latest SEO trends and tools like Moz, Ahrefs, and Google Search Console. Be prepared to discuss how you've used these tools in past roles to drive results for clients.
✨Prepare Client-Focused Examples
Since the role involves liaising with clients, think of specific examples where you've successfully communicated SEO strategies or managed client expectations. This will demonstrate your ability to be the main contact for clients.
✨Demonstrate Team Leadership Skills
As you'll be managing the SEO team, highlight any previous experience you have in leading teams or projects. Discuss how you prioritised workloads and communicated effectively with team members.
✨Be Ready for Technical Questions
Expect questions about conducting SEO audits and analysing organic performance. Prepare to explain your approach to technical SEO challenges and how you've tackled them in the past.
