Performance Marketing Manager - Digital in Swinton
Performance Marketing Manager - Digital

Performance Marketing Manager - Digital in Swinton

Swinton Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Zellis

At a Glance

  • Tasks: Maximise marketing channel success to secure high-quality Sales Qualified Leads.
  • Company: Join a dynamic team in a leading B2B SaaS company.
  • Benefits: Competitive salary, flexible working hours, and opportunities for growth.
  • Why this job: Make a real impact on performance marketing strategies and drive revenue.
  • Qualifications: Experience in Performance Marketing within B2B SaaS and budget management skills.
  • Other info: Collaborative environment with a focus on innovation and results.

The predicted salary is between 36000 - 60000 £ per year.

About the role

As our Performance Marketing Manager, you will have the important role of maximising marketing channel success to secure high-quality Sales Qualified Leads for our Business Development team. Overall success will be measured by meeting targets for SQL's as well as other key performance metrics including Customer Acquisition Cost by key channels.

Responsibilities:

  • Performance Strategy, Revenue & ROI Ownership
    • Own the performance marketing strategy across all demand channels, with accountability for SQL volume, quality, CAC and ROI.
    • Plan, forecast and optimise spend across channels to maximise revenue contribution, not just lead volume.
    • Own performance targets for cost per SQL, SQL-to-meeting conversion, and pipeline contribution.
    • Continuously assess incrementality and channel ROI to ensure spend is being deployed where it drives the most commercial value.
  • Demand Generation & Funnel Progression
    • Own all demand generation campaigns designed to move prospects through the funnel from first click to Sales Qualified Lead.
    • Manage bottom-of-the-funnel website performance, including: Conversion rate optimisation, Landing page and call-to-action performance, as well as Traffic strategy into high-intent journeys.
  • Channel & Budget Management
    • Own and optimise all CPC activity, including: Campaign structure and optimisation, budget ownership, as well as keyword and landing page improvements.
    • Own all CPL partnerships, monitoring supplier performance, ROI and sourcing and onboarding of new CPL Partners.
    • Work closely with the digital agency to ensure all paid channels and the website are continuously improving against CAC, SQL and revenue targets.

Skills & experience:

  • Significant experience in Performance Marketing role within the B2B, SaaS sector.
  • Budget and CAC management.
  • Experience of CPC.

Performance Marketing Manager - Digital in Swinton employer: Zellis

As a leading player in the B2B SaaS sector, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel. Our Performance Marketing Manager role offers not only competitive compensation and benefits but also ample opportunities for professional growth and development in a collaborative environment. Located in a vibrant area, our company promotes a healthy work-life balance, ensuring that every team member can thrive both personally and professionally.
Zellis

Contact Detail:

Zellis Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Performance Marketing Manager - Digital in Swinton

✨Tip Number 1

Network like a pro! Reach out to your connections in the B2B and SaaS sectors. Let them know you're on the lookout for a Performance Marketing Manager role. You never know who might have the inside scoop on job openings or can refer you directly.

✨Tip Number 2

Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. Highlight your achievements in driving SQLs and optimising CAC. This will give potential employers a clear picture of what you can bring to the table.

✨Tip Number 3

Prepare for interviews by brushing up on key metrics like CAC, SQL conversion rates, and ROI. Be ready to discuss how you've managed budgets and optimised campaigns in previous roles. Confidence in these areas will show you're the right fit for the job!

✨Tip Number 4

Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your enthusiasm for the role and the company right from the start.

We think you need these skills to ace Performance Marketing Manager - Digital in Swinton

Performance Marketing Strategy
Sales Qualified Leads (SQL) Management
Customer Acquisition Cost (CAC) Management
Revenue Optimisation
Demand Generation Campaigns
Conversion Rate Optimisation
CPC Activity Management
Budget Management
Channel ROI Assessment
Funnel Progression
Digital Agency Collaboration
B2B Marketing Experience
SaaS Sector Knowledge

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Manager role. Highlight your experience in B2B and SaaS, especially any achievements related to SQLs and CAC management. We want to see how you can bring value to our team!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our goals at StudySmarter. Keep it engaging and personal – we love a bit of personality!

Showcase Your Results: When detailing your past roles, focus on quantifiable results. Share specific metrics like revenue growth, improved conversion rates, or successful campaigns. We’re all about data-driven success, so let us see what you've achieved!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!

How to prepare for a job interview at Zellis

✨Know Your Numbers

Before the interview, brush up on key performance metrics like Customer Acquisition Cost (CAC) and Sales Qualified Leads (SQL). Be ready to discuss how you've successfully managed these in past roles, as this will show your understanding of the performance marketing landscape.

✨Showcase Your Strategy Skills

Prepare to talk about specific performance marketing strategies you've implemented. Think about how you planned, forecasted, and optimised spend across channels. Use concrete examples to illustrate how your strategies led to increased revenue and improved ROI.

✨Demonstrate Demand Generation Expertise

Be ready to discuss your experience with demand generation campaigns. Highlight how you've moved prospects through the funnel and improved conversion rates. Sharing successful case studies will help you stand out as a candidate who can drive results.

✨Collaborative Mindset

Performance marketing often involves working with various teams, including digital agencies. Prepare to share examples of how you've collaborated effectively in the past. This will show that you can work well with others to achieve common goals, which is crucial for this role.

Performance Marketing Manager - Digital in Swinton
Zellis
Location: Swinton
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