At a Glance
- Tasks: Drive product positioning and go-to-market strategies to boost revenue.
- Company: Join Zellis, the leading provider of HR and Payroll software.
- Benefits: Enjoy competitive salary, 25 days leave, private medical insurance, and flexible benefits.
- Other info: Be part of an inclusive culture that values growth and challenges the status quo.
- Why this job: Make a real impact in a dynamic environment with a focus on AI and innovation.
- Qualifications: Experience in product marketing, especially in HR or B2B SaaS, is preferred.
The predicted salary is between 50000 - 60000 € per year.
As a Product Marketing Manager, you will be responsible for driving positioning, go-to-market execution and commercial impact across key areas of the Zellis portfolio. Your focus is clear: turn insight into revenue. You will translate product capability into compelling value stories, support successful launches, strengthen competitive positioning and equip our commercial teams to win. You will report to the Head of Product Marketing and work closely with Product Management, Sales, Customer Success and the wider Marketing team.
Responsibilities
- Product positioning and messaging
- Define clear, differentiated positioning grounded in customer outcomes.
- Develop messaging frameworks that move the conversation from features to measurable value.
- Ensure consistency across campaigns, sales enablement and external communications.
- Go-to-market delivery
- Lead end-to-end go-to-market plans for product launches, enhancements and propositions.
- Align Product, Sales, Marketing and Customer Success around shared objectives and launch milestones.
- Ensure every launch is evidence-based and measured by adoption, pipeline contribution and revenue impact.
- Market and competitive insight
- Conduct buyer research, win/loss analysis and competitor monitoring.
- Maintain up-to-date battlecards, personas and segmentation frameworks.
- Translate insight into practical recommendations that influence pricing, packaging and roadmap priorities.
- Sales enablement and value articulation
- Develop tools that help sales teams sell on value, not features.
- Create discovery guides, value propositions, objection-handling frameworks and business case support materials.
- Partner with Sales to embed consistent, confident product storytelling.
- Performance and impact
- Track product marketing contribution to win rates, deal size and growth.
- Use data to refine messaging, campaigns and GTM processes.
- Demonstrate tangible commercial impact from product marketing activity.
- AI
- Creation and management of AI agents in the PMM and GTM processes to drive efficiency and effectiveness.
Skills & Experience
- Significant product marketing experience, ideally within HR, Payroll or B2B SaaS.
- Experience delivering structured go-to-market plans in enterprise environments.
- Strong commercial awareness and comfort working with revenue metrics.
- Proven ability to turn complex product capability into simple, persuasive messaging.
- Experience supporting competitive intelligence and sales enablement programmes.
- Confident communicator who can influence across Product, Sales and Marketing.
- Formal Marketing qualifications are advantageous but not essential.
All roles require candidates to demonstrate a positive, curious mindset for AI-first working, embracing the powerful impact that human + AI can bring to the world of work.
Benefits & Culture
At Zellis we create market-leading HR & Payroll products and services, with almost half (42%) of the FTSE100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services. Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, which were defined with input from all of our 2,000 colleagues, we live and breathe every day: Unstoppable together. Always learning. Make it count. Think scale.
Our people are critical to our ongoing success; we're proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you'll have the chance to stretch and challenge yourself in an environment that's varied, flexible and hugely supportive. We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you'll receive:
- A competitive base salary.
- 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension scheme with company contributions up to 8.5%.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
Product Manager, Marketing Services in Luton employer: Zellis
Zellis is an exceptional employer, offering a dynamic and inclusive work culture that fosters personal and professional growth. As a leader in HR and Payroll solutions, employees benefit from a supportive environment that encourages innovation and collaboration, alongside a competitive salary and comprehensive benefits package, including generous annual leave and private medical insurance. Located at the heart of the UK’s business landscape, Zellis provides unique opportunities to engage with top-tier clients while making a tangible impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager, Marketing Services in Luton
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Zellis. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You want to turn your experiences into compelling narratives that highlight how you can drive revenue and impact, just like the role requires.
✨Tip Number 3
Show off your market insights! Be ready to discuss trends and competitor strategies during interviews. This will demonstrate your commercial awareness and ability to translate insights into actionable recommendations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re genuinely interested in joining the Zellis team.
We think you need these skills to ace Product Manager, Marketing Services in Luton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product positioning and go-to-market strategies, as these are key areas we’re looking for.
Showcase Your Impact:When detailing your past roles, focus on the tangible results you’ve achieved. We want to see how your efforts have turned insights into revenue and contributed to commercial success.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to articulate your skills and experiences, especially around messaging frameworks and sales enablement tools.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Zellis
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be well-versed in the Zellis portfolio. Familiarise yourself with the product capabilities and how they translate into value for customers. Be ready to discuss specific examples of how you've turned insights into revenue in your previous roles.
✨Master the Messaging Framework
Prepare to articulate how you would develop messaging frameworks that shift the conversation from features to measurable value. Think about how you can demonstrate your ability to create compelling value stories that resonate with both sales teams and customers.
✨Showcase Your Go-to-Market Strategy Skills
Be prepared to discuss your experience in leading end-to-end go-to-market plans. Highlight any structured approaches you've used in enterprise environments and how you aligned various teams around shared objectives. Bring examples of successful launches you've managed.
✨Demonstrate Commercial Awareness
Since this role requires strong commercial awareness, come equipped with knowledge of revenue metrics and how product marketing contributes to them. Be ready to discuss how you've tracked performance and demonstrated tangible impact from your marketing activities in the past.
