At a Glance
- Tasks: Drive product positioning and go-to-market strategies for impactful digital marketing.
- Company: Join Zellis, the leading provider of HR and Payroll software.
- Benefits: Enjoy competitive salary, 25 days leave, private medical insurance, and flexible benefits.
- Other info: Be part of an inclusive culture that values growth and innovation.
- Why this job: Make a real impact in a dynamic environment while growing your career.
- Qualifications: Experience in product marketing, strong communication skills, and a curious mindset.
The predicted salary is between 50000 - 60000 € per year.
As a Product Marketing Manager, you will be responsible for driving positioning, go-to-market execution and commercial impact across key areas of the Zellis portfolio. Your focus is clear: turn insight into revenue. You will translate product capability into compelling value stories, support successful launches, strengthen competitive positioning and equip our commercial teams to win. You will report to the Head of Product Marketing and work closely with Product Management, Sales, Customer Success and the wider Marketing team.
Responsibilities
- Product positioning and messaging
- Define clear, differentiated positioning grounded in customer outcomes.
- Develop messaging frameworks that move the conversation from features to measurable value.
- Ensure consistency across campaigns, sales enablement and external communications.
- Go-to-market delivery
- Lead end-to-end go-to-market plans for product launches, enhancements and propositions.
- Align Product, Sales, Marketing and Customer Success around shared objectives and launch milestones.
- Ensure every launch is evidence-based and measured by adoption, pipeline contribution and revenue impact.
- Market and competitive insight
- Conduct buyer research, win/loss analysis and competitor monitoring.
- Maintain up-to-date battlecards, personas and segmentation frameworks.
- Translate insight into practical recommendations that influence pricing, packaging and roadmap priorities.
- Sales enablement and value articulation
- Develop tools that help sales teams sell on value, not features.
- Create discovery guides, value propositions, objection-handling frameworks and business case support materials.
- Partner with Sales to embed consistent, confident product storytelling.
- Performance and impact
- Track product marketing contribution to win rates, deal size and growth.
- Use data to refine messaging, campaigns and GTM processes.
- Demonstrate tangible commercial impact from product marketing activity.
- AI
- Creation and management of AI agents in the PMM and GTM processes to drive efficiency and effectiveness.
Skills & Experience
- Significant product marketing experience, ideally within HR, Payroll or B2B SaaS.
- Experience delivering structured go-to-market plans in enterprise environments.
- Strong commercial awareness and comfort working with revenue metrics.
- Proven ability to turn complex product capability into simple, persuasive messaging.
- Experience supporting competitive intelligence and sales enablement programmes.
- Confident communicator who can influence across Product, Sales and Marketing.
- Formal Marketing qualifications are advantageous but not essential.
All roles require candidates to demonstrate a positive, curious mindset for AI-first working, embracing the powerful impact that human + AI can bring to the world of work.
Benefits & Culture
At Zellis we create market-leading HR & Payroll products and services, with almost half (42%) of the FTSE100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services. Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:
- Unstoppable together.
- Always learning.
- Make it count.
- Think scale.
Our people are critical to our ongoing success; we're proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you'll have the chance to stretch and challenge yourself in an environment that's varied, flexible and hugely supportive. We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you'll receive:
- A competitive base salary.
- 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension scheme with company contributions up to 8.5%.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
Product Manager - Digital Marketing in Luton employer: Zellis
Zellis is an exceptional employer, offering a dynamic and inclusive work culture that fosters growth and innovation. As a Product Manager in Digital Marketing, you'll be part of a team that drives impactful product positioning and go-to-market strategies, all while enjoying a competitive salary, generous leave, and comprehensive benefits including private medical insurance and enhanced pension contributions. With a commitment to continuous learning and collaboration, Zellis empowers its employees to challenge the status quo and contribute to the success of leading HR and Payroll solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager - Digital Marketing in Luton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Zellis. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff. Dive deep into Zellis' products and think about how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills. You need to turn your past experiences into compelling narratives that highlight your impact. Make it relatable and relevant to the role!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Product Manager - Digital Marketing in Luton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Manager role. Highlight your experience in product marketing, especially in HR or B2B SaaS, and show how you can turn insights into revenue. We want to see how you can bring value to our team!
Showcase Your Go-To-Market Experience:Since this role involves leading go-to-market plans, share specific examples of successful launches you've managed. We love seeing evidence of your ability to align teams and achieve measurable outcomes, so don’t hold back on the details!
Communicate Clearly:Your written application is your first chance to impress us, so make it count! Use clear, persuasive language that reflects your ability to translate complex product capabilities into simple messaging. Remember, we’re looking for confident communicators who can influence across teams.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re genuinely interested in joining our awesome team at Zellis!
How to prepare for a job interview at Zellis
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be able to articulate the product's value clearly. Dive deep into the Zellis portfolio and understand how each product meets customer needs. Be ready to discuss specific features and how they translate into measurable benefits.
✨Prepare for Go-to-Market Scenarios
Think about potential go-to-market strategies you could implement for new product launches. Be prepared to share your ideas on aligning Product, Sales, and Marketing teams around shared objectives. This shows you can think strategically and work collaboratively.
✨Showcase Your Market Insight Skills
Demonstrate your ability to conduct buyer research and competitive analysis. Bring examples of how you've used insights to influence product positioning or pricing in the past. This will highlight your analytical skills and commercial awareness.
✨Communicate with Confidence
As a confident communicator, you should be able to influence across various teams. Practice articulating your thoughts clearly and persuasively. Use storytelling techniques to make your points relatable and engaging, especially when discussing complex product capabilities.
