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- Tasks: Lead performance marketing strategies to drive revenue growth and optimise channel performance.
- Company: Join Zellis, the largest provider of HR and Payroll software in the UK and Ireland.
- Benefits: Enjoy a competitive salary, 25 days annual leave, private medical insurance, and flexible benefits.
- Other info: Be part of an inclusive culture that values growth, learning, and collaboration.
- Why this job: Make a real impact in a dynamic environment while growing your career in marketing.
- Qualifications: Significant experience in performance and partner marketing, with strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
As Head of Channel & Performance Marketing, you will play a critical role in driving measurable business impact across both direct and indirect routes to market for a leading HR, WFM and Payroll software and services provider. Reporting to the CMO, you will lead the planning, channel-driven contribution, with a strong focus on commercial outcomes.
You will own and deliver the marketing plan to grow revenue through indirect channels, working closely with Sales and Partnerships teams to ensure activity is aligned to priority routes to market and revenue objectives. Operating as a hands-on senior leader, you will analyse, optimise and scale marketing performance across channels, ensuring close alignment with commercial goals and sales priorities. This role requires strong analytical capability, experience working across channel and partner models, and a proven ability to translate performance insight into tangible pipeline and revenue impact.
Performance Strategy & Optimisation- Develop and refine performance marketing strategies aligned to overall business growth objectives.
- Own performance measurement across direct demand, partner-sourced and partner-influenced pipeline, in partnership with Marketing Operations, Sales Operations and Partnerships teams.
- Analyse and improve marketing results across channels to maximise ROI, pipeline quality and revenue impact.
- Continuously optimise campaigns and programmes through testing, experimentation and performance analysis.
- Support the design and execution of channel and partner marketing programmes that contribute to pipeline and revenue growth.
- Work closely with Sales and Partnerships teams to align partner activity with commercial priorities and GTM plans.
- Apply performance discipline to partner marketing activity, including clear success metrics, tracking and optimisation.
- Contribute to the development of scalable partner marketing frameworks, assets and playbooks.
- Monitor and report on key performance indicators, including MQLs, SQLs, pipeline contribution, conversion rates and ROI across direct and indirect activity.
- Produce clear, executive-ready reporting that demonstrates marketing's impact on commercial outcomes.
- Use insight to inform prioritisation, investment decisions and future planning.
- Work with the CMO and senior stakeholders to build data-driven marketing plans.
- Support budget planning, forecasting and business cases for marketing investment.
- Ensure marketing activity supports sales execution and enhances the customer journey across all routes to market.
- Significant experience leading performance marketing, channel marketing, partner marketing or growth teams. Must be able to demonstrate both partner marketing experience and performance marketing.
- Proven experience improving pipeline and revenue performance across direct and indirect channels.
- Experience within B2B SaaS or enterprise software environments.
- Strong capability in marketing analytics and performance reporting (e.g. Google Analytics, Looker, Power BI).
- Working knowledge of CRM and marketing automation platforms (e.g. HubSpot).
- Experience with paid media, attribution and demand channels.
- Strong Excel/Sheets skills for performance and budget analysis.
- Comfortable using AI tools to improve efficiency and insight.
At Zellis we create market-leading HR & Payroll products and services, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services. Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, which were defined with input from all of our 2,000 colleagues, we live and breathe every day: Unstoppable together. Always learning. Make it count. Think scale.
Our people are critical to our ongoing success; we're proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you'll have the chance to stretch and challenge yourself in an environment that's varied, flexible and hugely supportive. We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you'll receive:
- A competitive base salary.
- 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension scheme with company contributions up to 8.5%.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
Head of Channel & Performance Marketing in Luton employer: Zellis
Contact Detail:
Zellis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Channel & Performance Marketing in Luton
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, and think about how your skills can drive measurable business impact. This will show you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of Channel & Performance Marketing. Highlight your analytical skills and past successes in optimising marketing performance across channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Channel & Performance Marketing in Luton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Channel & Performance Marketing role. Highlight your experience in performance marketing and how it aligns with our goals at StudySmarter. We want to see how you can drive measurable business impact!
Showcase Your Analytical Skills: Since this role requires strong analytical capabilities, don’t shy away from sharing specific examples of how you've used data to optimise marketing performance. We love numbers, so let us know how your insights have led to tangible results!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where necessary to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your achievements and skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Zellis
✨Know Your Numbers
As a Head of Channel & Performance Marketing, you'll need to demonstrate your analytical skills. Brush up on key performance indicators like MQLs, SQLs, and ROI. Be ready to discuss how you've used data to drive marketing strategies and improve revenue performance in previous roles.
✨Align with Sales and Partnerships
This role requires close collaboration with Sales and Partnership teams. Before the interview, think about how you can align marketing activities with commercial priorities. Prepare examples of how you've successfully worked with sales teams to achieve common goals.
✨Showcase Your Strategic Thinking
You'll be expected to contribute to strategic planning and budget forecasting. Come prepared with insights on how you've developed data-driven marketing plans in the past. Highlight your experience in creating scalable partner marketing frameworks and how they contributed to business growth.
✨Be Ready for Performance Optimisation Discussions
Expect questions about how you've optimised campaigns through testing and experimentation. Share specific examples of how you've improved marketing results across channels. Discuss any tools or methodologies you've used to analyse and enhance performance.