Content Marketing Manager in Watford

We are Zellis, a leading provider of AI-enabled HR, Workforce Management and Pay solutions for the UK and Ireland. We help public and private sector organisations elevate how their people experience work, by designing exceptional employee experiences enabling them to unlimit what’s next. We are on the hunt for a Content Marketing Manager who can turn powerful storytelling into tangible marketing performance by boosting awareness, engagement and demand for our flagship solution ZellisONE. We’re looking for a creative, commercially minded content marketer who can humanise complex B2B technology concepts into thought-provoking, value-led stories that resonate with CPOs/senior HR leaders, CFOs, operations and business leaders. You’ll play a pivotal role in connecting our brand strategy to our go-to-market activity — partnering closely with demand generation, product marketing, and other internal experts and stakeholders. In this role your key responsibilities will include: * You will be part of a team creating powerful, audience-first content. From high-value, brand-led pieces through to blogs, case studies, eBooks, videos, brochures and more, you will position Zellis as an authority and expert in workforce transformation. * You’ll translate complex solutions into compelling narratives that highlight real-world value, deliver ROI, and create business impact for HR, finance and operations leaders. * You’ll partner with the demand generation team to fuel campaigns with high-impact content that drives awareness, engagement, and qualified leads. * You’ll contribute to an agile content calendar aligned with brand themes, key verticals, and commercial priorities. * You’ll lead on the creation of award submissions that showcase Zellis’ unique innovation, customer outcomes, and industry leadership across multiple categories and events. * You’ll use data insights to drive optimisation of messaging and overall content performance.Where necessary, refining tone, format and messaging for maximum resonance and conversion. * You’ll champion creativity and innovation by bringing bold, out-of-the-box ideas to how we share the Zellis story and brand promise across digital channels, customer communications and events. KPIs We use qualitative and quantitative insights to drive content decisions and measure impact. This includes: * Engagement:Views, downloads, time on page. * Marketing pipeline:Attribution and content performance optimisation. * Sales enablement usage:Adoption and usage of sales tools. * Content velocity:On time delivery of content per project, campaign or solution launch. * Messaging consistency:Adoption of and alignment with messaging frameworks. * SEO:Performance of web content and strategic content assets. * Awards:Timely preparation, submission and amplification of positive outcomes. Skills & experience You’re a storyteller at heart, a strategic thinker, and a commercially minded marketer who understands how great content drives brand strength and marketing pipeline. * 7+ years’ experience in B2B content marketing, ideally within SaaS, HR tech, or enterprise technology sectors. * Proven ability to craft content that influences decision makers and fuels the buyer journey across awareness, consideration, and conversion. * A creative mindset. You love finding new ways to tell stories that cut through. * Experience partnering with demand gen and product marketing teams to deliver measurable outcomes. * Strong writing and editing skills, plus the ability to revisit and optimise. * Confidence collaborating with multiple stakeholders, priorities, channels and external agencies/freelancers. * Previous experience crafting and leading award submissions is a definite bonus. Benefits & culture At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services. Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We\'re passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day: Unstoppable together. Always learning. Make it count. Think scale. Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive. We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive: A competitive base salary. 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday. Private medical insurance. Life assurance 4x salary. Enhanced pension scheme with company contributions up to 8.5%. A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure