At a Glance
- Tasks: Drive new business and nurture leads to support Zellis' growth.
- Company: Zellis is a leading provider of HR & Payroll software, serving top UK businesses.
- Benefits: Enjoy competitive salary, 25 days leave, private medical insurance, and flexible perks.
- Why this job: Join a progressive team that values collaboration, learning, and making an impact.
- Qualifications: 3+ years in demand generation; experience with CRM and marketing automation required.
- Other info: Be part of an inclusive culture that encourages personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
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As a key member of our Demand Generation team, you will play a vital role in driving both new business and nurturing existing lead pipelines to support Zellis\’ ambitious growth plans. Working to defined targets, you will generate qualified leads and build a robust sales pipeline through strategic inbound and outbound activities. In this position, you\’ll execute multi-channel demand generation strategies specifically designed to drive pipeline, while collaborating closely with our sales, marketing, and service teams to ensure alignment on revenue targets and lead quality metrics. Your success will directly contribute to our organisation\’s expansion by delivering high-quality opportunities that convert to business.
Role accountabilities and responsibilities:
Lead Generation and Pipeline Building: Identify, qualify, and nurture high-quality leads through strategic inbound and outbound activities to consistently meet or exceed pipeline targets.
Multi-Channel Campaign Execution: Implement and optimise demand generation campaigns across various channels to maximise lead acquisition and conversion rates.
Sales and Marketing Alignment: Collaborate closely with sales, marketing, and service teams to ensure seamless handoff of qualified leads, maintain consistent messaging, and continuously improve lead quality metrics.
Insights: Provide feedback on campaigns and intelligence gained from campaigns to the rest of the marketing team to improve performance.
Campaign Management:
Demonstrated experience planning and executing multi-channel marketing campaigns with measurable results in lead generation and pipeline development.
CRM/Marketing Automation Proficiency: Expert knowledge of marketing automation platforms and CRM systems (Preference HubSpot) to manage leads, track engagement, and measure conversion rates.
Results-Oriented: Consistently focused on achieving or exceeding defined targets with a proactive approach to identifying opportunities and solving problems that impact performance. Collaborative Mindset: Ability to work effectively across departments, to align objectives, share insights, and collectively drive pipeline growth.
Adaptability: Willingness to pivot strategies based on data and quickly adjust to changing market conditions or business priorities.
- Campaign Execution
- Experience in delivering a demand generation campaigns with measurable pipeline impact (3+years)
- Experience with lead nurturing workflows across digital marketing platforms.
- Experience in HR and Payroll or Enterprise software business development (2+ years)
- Demonstrates success in collaborative pipeline development with sales teams
- Track record of meeting or exceeding shared revenue targets and lead quality metrics
Benefits & Culture:
At Zellis, we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services. Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We\’re passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation.
Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day: Unstoppable together. Always learning. Make it count. Think scale.
Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive. We also love to reward and recognise our brilliant colleagues.
As part of your benefits package, you’ll receive:
A competitive base salary. 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday. Private medical insurance. Life assurance 4x salary. Enhanced pension scheme with company contributions up to 8.5%. A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Human Resources and Customer Service
-
Industries
Human Resources Services
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Business Development Representative employer: Zellis
Contact Detail:
Zellis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Familiarise yourself with Zellis' products and services. Understanding their HR and Payroll solutions will not only help you in conversations but also demonstrate your genuine interest in the company during interviews.
✨Tip Number 2
Network with current or former employees of Zellis on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be a great advantage in your application process.
✨Tip Number 3
Showcase your experience with CRM and marketing automation tools, especially HubSpot. Being able to discuss specific campaigns you've managed or contributed to can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you've successfully collaborated with sales and marketing teams in the past. Highlighting your teamwork skills and results-oriented mindset will resonate well with Zellis' values.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation and pipeline building. Use specific examples that demonstrate your success in multi-channel campaign execution and collaboration with sales and marketing teams.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at Zellis and how your skills align with their values. Mention your adaptability and results-oriented mindset, providing examples of how you've met or exceeded targets in previous roles.
Showcase Relevant Skills: Emphasise your proficiency with CRM and marketing automation platforms, particularly HubSpot. Highlight any experience you have in HR and Payroll or enterprise software business development, as this will be particularly relevant to Zellis.
Follow Up: After submitting your application, consider sending a polite follow-up email to express your continued interest in the position. This can help keep your application top of mind for the hiring team.
How to prepare for a job interview at Zellis
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Business Development Representative. Familiarise yourself with lead generation strategies, multi-channel campaign execution, and how to align with sales and marketing teams.
✨Showcase Your Experience
Prepare to discuss your previous experience in lead generation and pipeline building. Highlight specific campaigns you've executed and the measurable results you've achieved, especially if they relate to HR and Payroll or Enterprise software.
✨Demonstrate Collaboration Skills
Since this role requires working closely with various teams, be ready to provide examples of how you've successfully collaborated in the past. Discuss how you’ve shared insights and aligned objectives to drive pipeline growth.
✨Be Results-Oriented
Emphasise your proactive approach to achieving targets. Prepare to discuss how you've identified opportunities and solved problems that impacted performance in your previous roles.