At a Glance
- Tasks: Lead data-driven CRM strategies and multi-channel campaigns for B2B and B2C audiences.
- Company: Join ZEISS, a global leader in optics and imaging technology.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make a real impact by driving customer engagement and brand loyalty.
- Qualifications: 5+ years in CRM strategy with strong analytical and project management skills.
The predicted salary is between 50000 - 60000 £ per year.
As Campaign & CRM Manager for ZEISS UK & Ireland, you will lead the strategy, planning, and execution of data-driven, multi-channel CRM programmes across B2B and B2C audiences—using insight, technology, and targeted communications to drive measurable business results.
Responsibilities
- CRM Strategy and Plans: Develop and own the overall CRM strategy and activity plan for ZEISS UK & Ireland (B2B and B2C) aligned to business and marketing objectives and agreed KPIs. Define customer and consumer segmentation, journeys and contact strategies to maximise engagement and value. Coordinate annual communication calendars and ensure alignment with brand and product activities.
- Always On: Plan, deliver, and optimise integrated multi-channel always on strategies for B2B and B2C audiences to defined KPIs.
- Campaign Management: Plan, deliver, and optimise multi-channel campaigns (ZEISS owned social/digital channels, platforms, email) for B2B and B2C audiences to defined KPIs.
- Performance Measurement & Optimisation: Ensure all activity is tracked, measured and reported against defined KPIs. Analyse performance and provide insight-led recommendations to improve engagement and conversion. Lead a structured test and learn roadmap (tests across platform, channel, media, creative, messaging) to continuously improve effectiveness.
- Content and Communications: Oversee creation and delivery of customer/consumer centric SEO optimised content and communications for ZEISS B2B and B2C social channels and digital platforms.
- Segmentation & Personalisation: Develop and maintain robust audience segmentation models for B2B and B2C. Drive personalisation strategies to deliver relevant content and offers at scale across channels.
- Technology Ownership: Administer and optimise CRM and marketing automation platforms and tools (e.g. Salesforce, Marketing Cloud and similar). Driving best practice and in-house capability. Identify and implement enhancements to workflows, integrations, and processes to improve efficiency and performance.
- Compliance & Governance: Ensure all CRM activity complies with data protection and privacy regulations (e.g. GDPR, opt-in/opt-out rules). Maintain robust processes for consent, preference management, and data handling. Work in partnership with Data Protection Officer.
- Data Management: Partner with data, IT and Commercial teams to ensure data quality, accuracy and availability for CRM activity. Contribute to data strategy, including data capture, enrichment, and usage for segmentation and personalisation.
- Cross-Functional Collaboration: Work closely with Marketing, Sales, Customer Service, Product, and Data teams to align CRM activity with wider business goals and initiatives.
- Agency Management: Responsible for working collaboratively with and managing creative and media agency partner/s to deliver annual plans, campaigns and KPIs. Lead briefing, execution, feedback, and review processes, embedding learnings and optimising ways of working.
- Budget Management: Plan and manage CRM projects and initiatives within agreed budgets, ensuring cost-effective delivery and clear ROI.
- Global & Local Collaboration: Collaborate with HQ and other ZEISS markets to share and adopt best practices, tools, and approaches in CRM. Build and nurture local and international CRM networks within ZEISS.
- Community Management: Ensure effective community management across all ZEISS B2B and B2C social media accounts, in partnership with agencies or internal teams.
- Brand Stewardship: Act as a brand guardian, ensuring all CRM and digital communications reflect ZEISS brand values, visual identity, and tone of voice.
Required Knowledge & Experience
- Approximately 5+ years’ experience developing and delivering CRM strategies for B2B and/or B2C audiences, with demonstrable results.
- Strong understanding and practical application of CRM principles, customer lifecycle marketing, segmentation, and personalisation.
- Hands-on experience with Salesforce and Marketing Cloud.
- Proven experience using a wide range of digital marketing channels and platforms, including PPC, display, social media (Meta, TikTok, Pinterest, LinkedIn), email, and affiliates.
- Strong analytical skills: able to interpret data, derive insights, and translate them into clear, actionable recommendations.
- Operational knowledge of analytics tools (e.g. Google Analytics) and reporting tools (e.g. Power BI).
- An understanding of user behaviour and conversion funnels to feedback to product owners and steer product development.
- Working knowledge of data privacy and consent regulations (e.g. GDPR) and their application in CRM.
- Proven ability to work effectively in cross-functional teams and influence stakeholders at different levels.
- Strong project management skills with experience managing multiple initiatives simultaneously.
- Experience managing agencies (creative and media) to deliver high-quality work on time and on budget.
- Proven ability to work with creative agencies to deliver impactful multimedia content, from briefing through to creative approval.
- Experience creating or commissioning SEO-optimised content for digital platforms.
- Strong copywriting and briefing skills for customer-facing communications.
Desirable Criteria
- Graphic design skills and experience with Adobe Creative Cloud (e.g. Photoshop, Illustrator, InDesign) or similar tools.
Your ZEISS Recruiting Team: Abbie Walters
Campaign & CRM Manager in Birmingham employer: ZEISS
At Zeiss, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our Home-Based CMM Account Manager role not only provides competitive benefits and a supportive environment but also opens doors for professional growth within a globally recognised brand in precision technology. Join us in Lutterworth to be part of a team that values your contributions and invests in your future.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign & CRM Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ZEISS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ZEISS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ZEISS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ZEISS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign & CRM Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ZEISS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ZEISS:Show us that you’ve done your homework! In your application, briefly mention what you admire about ZEISS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ZEISS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ZEISS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ZEISS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
