At a Glance
- Tasks: Lead marketing strategies and campaigns for the Hunting & Nature sector in the UK and Ireland.
- Company: Join ZEISS, a pioneering company launching a new venture in the Hunting & Nature business.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on health and safety.
- Why this job: Make an impact in a new company while shaping marketing strategies in a unique industry.
- Qualifications: Experience in marketing, strong communication skills, and a creative mindset.
The predicted salary is between 40500 - 49500 £ per year.
ZEISS is currently establishing a new independent company dedicated to the Hunting & Nature business area. Recruitment for this position will be managed by ZEISS, and the successful applicant will enter into an employment contract with the newly established independent company.
Position Summary
We are looking for a UK and Ireland Marketing Manager to lead the marketing function for the local region, with responsibility for strategic and operational G2M campaigns, promotions, and trade marketing.
Key Responsibilities
- Local marketing planning and campaign execution
- Adaptation of global marketing campaigns to local market requirements, taking into consideration target audiences, positioning and local messaging.
- Develop marketing plans with specific objectives across the hunting and nature categories – defining plans for different marketing channels and segments to help achieve sales targets and drive growth.
- Execution of cross-channel campaigns (press, events and local media), to support promotional and campaign activity.
- Establish relationships with relevant media to maximise opportunities including product reviews and PR stories.
- Collaborate with the global team to plan and execute digital and email marketing activity as part of overall local campaigns.
- Work with external agencies to adapt global campaign assets for local requirements, considering message, content and formats.
- Define KPI’s and analyse campaign performance to ensure all activity is optimised.
- Ensure the brand guidelines and strategy are adhered to through all communications.
- Exhibitions/Events
- Responsibility for concept, planning and execution of local exhibitions in the Hunting and Nature segments, in coordination with the Trade Fair Manager Germany.
- Support the sales team in local customer-related events including promotional material, flyers and advertising.
- Trade marketing
- Counterpart for Global Marketing on POS management with a focus on regional implementation, steering coordination of requirements and optimization/updating.
- Support the sales team with ad hoc requirements to support in-store and online sales.
- Communication with retailers regarding new product releases and promotional activity through email marketing.
- Merchandise and print management for the region.
- Social Media
- Execution of local social media activities based on the global strategy (shared ownership), collaborating with global teams and using systems for approval of content.
- Budget responsibility
- Manage the local marketing budget, aligning with the global team for support on events and global campaigns.
In order to succeed in this role, you will:
- Be a self-starter with a collaborative and empathetic style, capable of working within a multinational company.
- Have excellent communication and persuasion skills, able to convey complex ideas and strategies concisely to every layer of the organisation.
- Have flexibility and resilience to manage multiple projects at one time.
- Have a strategic mindset with an eye for detail.
- Be highly commercial and creative, able to identify and execute quickly on commercial opportunities.
Health and Safety
All employees have a duty to take care of their own health and safety and that of others who may be affected by specific actions at work. Employees must co-operate with the company on all aspects of Health and Safety to meet the legal requirements as outlined in the company H&S policy.
Marketing Manager in Newmarket employer: ZEISS Group
ZEISS Group is an exceptional employer, offering a dynamic work culture in Birmingham that fosters innovation and collaboration. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while contributing to meaningful advancements in the optical and medical sectors. With a commitment to employee well-being and a focus on achieving business success together, ZEISS Group stands out as a rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Newmarket
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ZEISS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ZEISS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ZEISS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ZEISS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Newmarket
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ZEISS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ZEISS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about ZEISS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ZEISS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ZEISS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ZEISS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
