At a Glance
- Tasks: Support the marketing team with exciting projects and campaigns across various channels.
- Company: Join ZEISS UK & Ireland, a pioneering brand in vision care.
- Benefits: Gain hands-on experience, develop marketing skills, and enjoy a collaborative work environment.
- Other info: Opportunity to work on a project and present your achievements at the end of the internship.
- Why this job: Make an impact in marketing while learning from industry experts in a supportive team.
- Qualifications: Studying or recently completed a degree in Marketing, Business, or related fields.
The predicted salary is between 20000 - 30000 £ per year.
As a Marketing Intern for ZEISS UK & Ireland, you will support the Marketing team in delivering day-to-day priorities, contributing to clearly defined projects across Brand, Product and Trade Marketing (including channel marketing activities, product launches, B2B, B2C and B2B2C initiatives, campaigns and communications), as well as Digital Marketing (digital platforms, digital and social campaigns, and always-on activity). In this role you will learn how marketing activity drives business impact, build core marketing knowledge and hands-on experience, and develop a strong foundation in effective ways of working and customer-focused execution. You will be part of a supportive, collaborative and friendly team.
Responsibilities:
- Channel Marketing Activities: support the team to deliver trade marketing initiatives for our commercial team across the channels we operate in, including our network of ZEISS Partner Eye Care Professionals ‘ECPs’ (UK & Ireland Independent Opticians), and key accounts: Boots Opticians, Scrivens, Bayfields, Cubitts, Costco.
- Product Launches: support the team to deliver executional excellence in launching products to market.
- B2B, B2C and B2B2C initiatives, campaigns and communications: support the team to plan and deliver initiatives that are B2B, B2C, and B2B2C.
- Using CRM system (SalesForce) to track activity, review & update customer data.
- Digital Marketing (ZEISS digital platforms): support the team to plan and deliver marketing initiatives across our digital platforms.
- Digital Marketing (ZEISS digital and social channels): support the team with Social Media Management and Survey Management.
- POS Stock Management: support the team to manage our Point of Sales POS inventory.
- Project Delivery: the intern will have the opportunity to work on a project throughout the duration of the 12-month internship.
Education & Background:
- Currently studying (or recently completed) a degree (or equivalent) in Marketing, Business, Communications, or a related discipline.
- Interest in pursuing a career in marketing, demonstrated through studies, projects or extracurricular activities.
Marketing Knowledge & Awareness:
- Basic understanding of core marketing concepts.
- Confident using major social media platforms.
- Comfortable working with digital tools and platforms; willing and able to learn systems such as content management tools, digital asset management or CRM.
- Strong written and verbal communication skills in English, with excellent attention to detail.
Organisation & Time Management:
- Proven ability to manage multiple tasks, prioritise workload and meet deadlines in a fast-paced environment.
- Structured, reliable and able to follow through on agreed actions.
Collaboration & Interpersonal Skills:
- Enjoys working as part of a team; able to build positive working relationships with colleagues and external partners.
- Good working knowledge of Microsoft Office.
- Ability to quickly learn new software tools and online platforms.
Eligibility & Availability:
- Eligible to work in the UK for the full duration of the 12-month internship.
- Available to work full-time (Monday-Friday, office based, hybrid) from the specified start date.
Marketing Intern in Birmingham employer: ZEISS Group
At ZEISS UK & Ireland, we pride ourselves on being an exceptional employer that fosters a supportive and collaborative work culture. As a Marketing Intern based in Birmingham, you will gain invaluable hands-on experience while working with a heritage brand dedicated to improving visual health. Our commitment to employee growth is evident through tailored training opportunities and the chance to contribute to impactful marketing initiatives, making this internship a meaningful step in your career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Intern in Birmingham
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag ZEISS Group when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at ZEISS Group.
We think you need these skills to ace Marketing Intern in Birmingham
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like ZEISS Group want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to ZEISS Group.
Research and Reference:Don't forget to do a bit of homework on ZEISS Group! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at ZEISS Group
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to ZEISS Group—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to ZEISS Group’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at ZEISS Group. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
