Growth Marketing Lead

At Zego, we understand that traditional motor insurance holds good drivers back. It's too complicated, too expensive, and it doesn't reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers. Our customers are the driving force behind everything we do. We've sold tens of millions of policies and raised over $200 million in funding and picked up numerous awards, including the Employer of The Year 2025 and Excellence in Digital Marketing Award at the British Insurance Tech Awards 2025.

Purpose of the role

Reporting to the Marketing Director, the Growth Marketing Lead is a pivotal leadership role responsible for driving new business acquisition and performance marketing across our insurance products. You will lead the development and execution of the annual growth plan, overseeing a multi-million-pound budget with a clear focus on customer acquisition within CPA and LTV:CAC targets. This role demands a strategic mindset, commercial acumen, analytical rigour, and a deep understanding of digital performance channels. You'll collaborate cross-functionally with CRM, Brand, Partnerships, SEO, Product, Pricing and Commercial Strategy to deliver integrated marketing campaigns and maximise growth efficiency.

What you will be working on

• Strategic Growth Planning: Develop and lead the execution of Zego's annual growth marketing plan, with a focus on driving direct sales volume for our key insurance products. Define quarterly growth targets aligned with broader commercial and marketing goals. Own and report on marketing efficiency metrics including CPA, CAC, LTV, and ROI.
• Utilisation of AI: Leverage AI to uncover novel user needs through advanced analysis of customer data, behaviour patterns, and market signals. Use AI-driven experimentation to prototype, test, and validate innovative user journeys and growth opportunities at scale. Optimise monetisation and retention strategies with AI insights.
• Budget Management: Set and manage the annual growth marketing budget, ensuring spend is efficiently allocated across channels. Conduct monthly forecasting and pacing reviews to optimise media investment.
• Performance Marketing Execution: Own paid acquisition across Paid Search, Paid Social, Display, Programmatic, and emerging digital channels. Develop a robust testing roadmap across creatives, audiences, and channels.
• Campaign Planning and Optimisation: Lead quarterly integrated campaign planning and cross-channel execution. Analyse post-campaign results to iterate and improve future plans.
• Cross-Functional Collaboration: Partner with the Head of Brand, Lead CRM Manager, and Head of Partnerships to align efforts and share insights. Share channel learnings and work collaboratively on full-funnel growth initiatives.
• Leadership and Team Development: Foster a high-performance, test-and-learn culture within the team. Establish a reputation as a Senior Marketing leader.

Requirements

• Proven experience (5+ years) in a growth or performance marketing leadership role, in a high-growth or tech-driven environment.
• Demonstrable track record of delivering results across paid channels with efficiency.
• Strong understanding of acquisition metrics and how to optimise them across the customer journey.
• Deep experience with tools including Google Ads, Meta Ads Manager, Google Analytics, and other attribution/reporting tools.
• Excellent communication and stakeholder management skills.
• Experience working with cross-functional teams.
• Experience in insurance or financial services is a plus, but not essential.

What it's like to work @ Zego

Zego has a truly international and inclusive team, unified by great ideas and collaborative thoughtfulness. Our people are the most important part of our story and everyone plays an essential role in our journey. We look for people who have expertise, enthusiasm and who are motivated by change.

How we work

We believe that teams work better when they have time to collaborate and space to get things done. We call it Zego Hybrid! Our hybrid way of working is unique. We foster a flexible approach that empowers every Zegon to perform at their best.

Our approach to AI

We believe in the power of AI to meaningfully improve how we work - helping us move faster, think differently, and focus on what matters most.

Benefits

We reward our people well. Join us and you'll get a market-competitive salary, private medical insurance, company share options, generous holiday allowance, and a whole lot of wellbeing benefits. We are an equal opportunity employer and value diversity at our company.