At a Glance
- Tasks: Drive sales growth and manage key accounts in the bakery ingredients sector.
- Company: Join Zeelandia UK, a leader in high-quality bakery ingredients with a strong heritage.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Other info: Opportunity to contribute to sustainability and wellbeing initiatives.
- Why this job: Make an impact in a dynamic industry while building long-term partnerships.
- Qualifications: Experience in B2B sales, especially in food manufacturing or FMCG.
The predicted salary is between 45000 - 55000 £ per year.
Zeelandia UK, part of the Royal Zeelandia Group, are a leading supplier of high-quality bakery ingredients, serving both Industrial and Craft bakeries across the UK.
With a strong heritage in the food ingredients sector and a reputation for innovation, service and collaboration, we partner with our customers to develop ingredient solutions that drive profitable growth.
We are now looking to recruit a Key Account Manager into our team, to support delivery of the next stage of our strategy.
- Job requirements
- Deliver annual sales plan for assigned key accounts to achieve revenue growth of X% by year-end; maintain KPI ≥ target margin.
- Own account management process; ensure CRM data accuracy and compliance at 100% for all interactions.
- Partner with cross-functional teams (NPD, Customer Services, HR, Marketing, Operations, Finance) to remove blockers and deliver seamless customer experience.
- Develop and execute strategic account plans to secure long-term partnerships, including weekly onsite meetings with current and potential customers.
- Continuously improve sales workflows; document SOPs and implement measurable efficiency gains.
- Manage compliance & risk for all account activities (GDPR, contractual obligations, pricing governance).
- Report progress via dashboards and monthly reviews; escalate risks or delays promptly to leadership.
- Contribute to DEI, sustainability, and wellbeing initiatives relevant to client engagement and company values.
- Attend and actively contribute to required meetings, including pipeline reviews, client strategy sessions, and quarterly business reviews.
- Monitor market trends and competitor activity; provide insights to inform pricing and product positioning.
- Drive customer satisfaction and retention by resolving issues quickly and maintaining proactive communication.
- Experience in FMCG or food manufacturing sector, especially with experience of bread, multi-site or complex supply chain environments.
- Professional certifications such as Key Account Management, Negotiation Skills, or Sales Leadership or equivalent experience
- Proven experience in B2B sales within the food manufacturing or bakery ingredients sector, managing large or strategic accounts.
- Strong technical understanding of bakery processes and ingredient functionality
Skills
- Strategic account planning and relationship management
- Negotiation and influencing skills with senior stakeholders
- Data analysis and forecasting (Excel, BI tools)
- Problem-solving and solution selling in a technical environment
- Communication: Clear written and verbal communication; ability to present technical solutions to non-technical audiences.
- Digital/Systems: Proficient in CRM systems (e. g., Salesforce), MS Office Suite; intermediate Excel for data analysis.
- Compliance Awareness: Food safety standards (e. g., BRC, HACCP), GDPR, and contractual compliance relevant to client management.
- Commercial Acumen: Ability to manage pricing structures, margin targets, and profitability for key accounts.
- Project management or process improvement credentials (e. g., PRINCE2, Six Sigma)
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Key Account Manager in Wigan employer: Zeelandia UK Ltd
As a leading supplier of bakery ingredients, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. Our commitment to professional development ensures that you will have ample opportunities for growth while working alongside passionate teams dedicated to delivering exceptional customer experiences. Located in a vibrant area, we offer a dynamic environment where your contributions directly impact key client partnerships, making this an exciting place to advance your career.
