Marketing Manager

As a Marketing Manager, you will be responsible for leading event marketing initiatives while driving digital marketing execution across social and web channels.

You will be comfortable working under pressure to tight deadlines and managing multiple projects simultaneously – working closely with internal stakeholders, external vendors, and affiliates/partners to deliver engaging experiences that enhance brand awareness, drive engagement, and generate leads.

From pre-event promotion to post-event follow-ups and KPI tracking, you will ensure our events and campaigns are seamless, impactful, and aligned with our business goals.

Key Accountabilities

• Lead overall event coordination with internal teams and external partners, proactively horizon scanning for opportunities to attend and sponsor market leading events.
• Plan, promote, and manage pre-event marketing to maximise attendance and engagement.
• Execute on-the-day event management for both in-person and virtual events to ensure smooth operations.
• Oversee post-event follow-up and data management, ensuring leads and insights are properly captured and actioned.
• Track event performance by defining and reporting on key KPIs and ROI.
• Events Data manage and report on events related data including guest information and suppliers.
• Manage social media campaigns to promote events, thought leadership, and brand engagement.
• Data Management to support broader marketing efforts including managing both large and small datasets.
• Update and optimise website content and event landing pages working with the wider Marketing & CX team to ensure event registration pages, writeups and other pages are compelling and drive conversions.
• Collaborate with designers and content teams to create marketing assets that align with event promotions and brand messaging.

Knowledge and Experience

• 5+ years\’ experience in event management or a related role
• Strong event planning and coordination skills with experience managing in-person and virtual events
• Experience running pre-event, live-event, and post-event marketing campaigns
• Knowledge of social media, web content management, and digital marketing tools
• Strong ability to track and analyse event performance metrics
• Ability to manage multiple projects, deadlines, and stakeholders simultaneously

For more information or to request a copy of the job description, please email recruitment@zedra.com

All agency emails and queries should be sent to recruitment@zedra.com