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- Tasks: Lead event marketing initiatives and manage digital campaigns across social and web channels.
- Company: Join a dynamic team focused on enhancing brand awareness and driving engagement through impactful events.
- Benefits: Enjoy flexible working options, corporate perks, and the chance to work with creative minds.
- Why this job: Be part of exciting events that make a real impact while developing your marketing skills.
- Qualifications: 5+ years in event management or related roles, with strong planning and coordination skills.
- Other info: Opportunity to collaborate with designers and content teams for creative marketing assets.
The predicted salary is between 28800 - 48000 £ per year.
As a Marketing Manager, you will be responsible for leading event marketing initiatives while driving digital marketing execution across social and web channels. You will be comfortable working under pressure to tight deadlines and managing multiple projects simultaneously - working closely with internal stakeholders, external vendors, and affiliates/partners to deliver engaging experiences that enhance brand awareness, drive engagement, and generate leads. From pre-event promotion to post-event follow-ups and KPI tracking, you will ensure our events and campaigns are seamless, impactful, and aligned with our business goals.
Key Accountabilities
- Lead overall event coordination with internal teams and external partners, proactively horizon scanning for opportunities to attend and sponsor market leading events.
- Plan, promote, and manage pre-event marketing to maximise attendance and engagement.
- Execute on-the-day event management for both in-person and virtual events to ensure smooth operations.
- Oversee post-event follow-up and data management, ensuring leads and insights are properly captured and actioned.
- Track event performance by defining and reporting on key KPIs and ROI.
- Manage and report on events related data including guest information and suppliers.
- Manage social media campaigns to promote events, thought leadership, and brand engagement.
- Support broader marketing efforts including managing both large and small datasets.
- Update and optimise website content and event landing pages working with the wider Marketing & CX team to ensure event registration pages, writeups and other pages are compelling and drive conversions.
- Collaborate with designers and content teams to create marketing assets that align with event promotions and brand messaging.
Knowledge and Experience
- 5+ years' experience in event management or a related role.
- Strong event planning and coordination skills with experience managing in-person and virtual events.
- Experience running pre-event, live-event, and post-event marketing campaigns.
- Knowledge of social media, web content management, and digital marketing tools.
- Strong ability to track and analyse event performance metrics.
- Ability to manage multiple projects, deadlines, and stakeholders simultaneously.
Marketing Manager employer: ZEDRA Group
Contact Detail:
ZEDRA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the event management and marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends in event marketing.
✨Tip Number 2
Familiarise yourself with the latest digital marketing tools and platforms. Being well-versed in social media management and web content optimisation will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful events you've managed. Highlight your role in pre-event promotion, on-the-day execution, and post-event follow-ups to demonstrate your comprehensive understanding of the event lifecycle.
✨Tip Number 4
Showcase your ability to analyse data by preparing insights from past events. Be ready to explain how you tracked KPIs and used data to improve future events, as this will illustrate your strategic thinking and results-driven approach.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event management and digital marketing. Use specific examples that demonstrate your ability to manage multiple projects and work under pressure.
Craft a Compelling Cover Letter: In your cover letter, express your passion for event marketing and how your skills align with the company's goals. Mention any successful campaigns you've led and how they contributed to brand awareness and lead generation.
Showcase Your Data Management Skills: Since the role involves tracking KPIs and managing datasets, include examples of how you've successfully analysed event performance metrics in previous roles. This will show your analytical capabilities.
Highlight Collaboration Experience: Emphasise your experience working with internal teams and external partners. Provide examples of how you’ve collaborated with designers and content teams to create impactful marketing assets.
How to prepare for a job interview at ZEDRA Group
✨Showcase Your Event Management Experience
Be prepared to discuss specific events you've managed in the past. Highlight your role in planning, executing, and following up on these events, especially how you handled challenges and ensured success.
✨Demonstrate Your Digital Marketing Knowledge
Familiarise yourself with the latest digital marketing trends and tools. Be ready to talk about how you've used social media and web content management to enhance event promotion and engagement.
✨Prepare for KPI Discussions
Understand key performance indicators relevant to event marketing. Be ready to explain how you've tracked and reported on event performance metrics in previous roles, showcasing your analytical skills.
✨Emphasise Collaboration Skills
Since the role involves working with various stakeholders, prepare examples of how you've successfully collaborated with internal teams and external partners. Highlight your communication skills and ability to manage multiple projects simultaneously.
