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- Tasks: Create engaging content and manage editorial strategies to boost brand authority.
- Company: Join a dynamic team in the heart of London, shaping innovative marketing strategies.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for professional growth.
- Why this job: Make a real impact on brand communication while collaborating with industry leaders.
- Qualifications: 5+ years in content marketing with strong writing and project management skills required.
- Other info: Work closely with senior executives and thought leaders to elevate our content game.
The predicted salary is between 28800 - 48000 £ per year.
As a Content Marketing Manager, you will play a pivotal role in shaping our thought leadership and content strategy. Proactively engaging and collaborating with your peers across the team and beyond, your mission will be to develop engaging, insight-driven content that strengthens our brand authority, educates our audience, and drives meaningful engagement. You’ll work closely with senior executives, subject matter experts, and marketing teams to create impactful reports, articles, video scripts, and social content while ensuring a cohesive brand voice. Additionally, you’ll lead editorial board management, content strategy development, and thought leader engagement. This is a high-impact, strategic, and creative role that offers the opportunity to own the content marketing function and make a significant difference in how we communicate with our audience.
Key Accountabilities
- Thought Leader Engagement & Training – Work with subject matter experts to shape their thought leadership presence through content coaching, training, and strategic positioning.
- Template, Guidance & Content Creation – Develop and maintain content calendars, content frameworks, writing guides, and best practices to ensure consistency and quality across all thought leadership outputs. Create comprehensive content briefs including creative, and oversee execution from concept to delivery.
- Editorial Board Management – Lead content planning, manage an editorial calendar, and coordinate with stakeholders to ensure timely and effective content production.
- Content Writing & Strategy – Write, edit, and oversee high-impact content, including thought leadership insights, industry reports, video scripts, blog posts and social media content aligned with key topics. Monitor social media trends and recommend new opportunities for engagement.
- Brand & Key Topics Alignment – Ensure all content reflects brand messaging, values, and strategic themes and maintain brand consistency across all touchpoints.
- Performance & Optimisation – Track content performance, adjust strategies based on insights, and continuously optimise for engagement and reach.
Knowledge and Experience
- 5+ years’ experience in content marketing, editorial, or thought leadership roles
- Strong writing, editing, and storytelling skills with a portfolio of high-quality content
- Experience working with senior executives and subject matter experts to develop thought leadership materials
- Ability to craft compelling reports, articles, video scripts, and social media content
- Strong editorial project management, including content planning and calendar oversight
- Understanding of B2B marketing strategies and audience engagement best practices
- Proficiency in SEO, content analytics, and digital content best practices
For more information or to request a copy of the job description, please email recruitment@zedra.com.
Contact Detail:
ZEDRA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Manager (City of London)
✨Tip Number 1
Familiarise yourself with our brand voice and values. Understanding how we communicate will help you align your content ideas with our overall messaging, making it easier to demonstrate your fit for the role.
✨Tip Number 2
Showcase your experience in engaging with thought leaders. Prepare examples of how you've successfully collaborated with subject matter experts in the past, as this is a key aspect of the role.
✨Tip Number 3
Stay updated on current trends in content marketing and B2B strategies. Being able to discuss recent developments or innovative approaches during interviews will highlight your passion and expertise in the field.
✨Tip Number 4
Prepare to discuss your editorial project management skills. Be ready to share how you've effectively managed content calendars and ensured timely delivery of high-quality content in previous roles.
We think you need these skills to ace Marketing Content Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, editorial roles, and thought leadership. Use specific examples that demonstrate your writing, editing, and storytelling skills.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the role and the company. Discuss how your experience aligns with their needs, particularly in developing engaging content and working with senior executives.
Showcase Your Portfolio: Include a portfolio of high-quality content that showcases your writing and editing skills. Highlight pieces that demonstrate your ability to create impactful reports, articles, and social media content.
Highlight Relevant Skills: Emphasise your proficiency in SEO, content analytics, and digital content best practices. Mention any experience you have with content planning and editorial project management to show you can handle the responsibilities of the role.
How to prepare for a job interview at ZEDRA Group
✨Showcase Your Portfolio
Bring along a selection of your best work that highlights your writing, editing, and storytelling skills. Be prepared to discuss the thought process behind each piece and how it aligns with content marketing strategies.
✨Understand the Brand Voice
Before the interview, research the company's brand voice and values. Be ready to explain how you would maintain consistency in content creation and align your work with their strategic themes.
✨Engage with Thought Leaders
Demonstrate your ability to collaborate with subject matter experts by discussing past experiences where you successfully engaged and trained them. Highlight how you can help shape their thought leadership presence.
✨Discuss Content Strategy
Be prepared to talk about your approach to developing content calendars and frameworks. Share examples of how you've optimised content performance based on analytics and audience engagement insights.
