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- Tasks: Lead strategic marketing initiatives to drive growth in Western markets.
- Company: Join Zebra, a community of innovators redefining the future of work.
- Benefits: Enjoy 25 days vacation, volunteer time off, and annual bonuses.
- Why this job: Make a real impact while developing your career in a supportive environment.
- Qualifications: 8+ years in B2B marketing with strong leadership skills required.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You will have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally. Come make an impact every day at Zebra.
The Field Marketing Senior Manager of Growth Markets will take on a strategic leadership role, driving sales-aligned Go-To-Market (GTM) strategies across the Western Growth Markets (UK&I, Nordics, France, Italy, Iberia). As the trusted advisor and strategic marketing partner to the Area Sales Leader (ASL) and regional Sales Leadership Team (SLT), you will be accountable for joint business planning to drive revenue growth, accelerate opportunities, and achieve impactful regional goals.
The successful candidate will lead a team of in-territory Field Marketers and strategically orchestrate efforts across defined customers, strategic channel partners, verticals, and solutions, ensuring country-relevant GTM approach that delivers measurable impact.
Responsibilities:- Define and own the GTM strategy for the region, ensuring business alignment between marketing priorities and sales objectives.
- Partner with the Area Sales Lead (ASL) and Sales leadership to build and implement joint business plans aimed at pipeline acceleration, revenue growth, and measurable regional success.
- Develop and execute country-specific GTM plan tailored to customer needs working closely with Sales leadership and strategic partners to achieve accelerated growth.
- Orchestrate efforts across marketing functions, Sales and strategic channel partners to generate a greater influence on revenue in the Growth Markets.
- Define and implement a sales-aligned GTM strategy for Growth Markets, focusing on defined customer accounts and high-value opportunities.
- Drive Customer-Centric Marketing to increase revenue and velocity of defined named accounts and opportunities through ABM campaigns and executive engagement programs.
- Collaborate with strategic channel partners on joint marketing plans and campaigns focused on measurable results and strategic impact on the business.
- Act as a trusted advisor to sales, leveraging marketing insights to enhance sales performance and align efforts.
- Execute marketing strategies and campaigns that directly and indirectly influence the country revenue and deal/opportunity acceleration as well as DMU (Decision Making Unit) expansion.
- Continuously evaluate and optimize marketing activities to ensure they deliver data-driven, measurable results.
- Lead and manage a high-performing team of marketing professionals to drive comprehensive GTM marketing plans for defined customers and strategic partners in designated territories and countries.
- Oversee the Growth Market budgets, including Field Program and MDF, ensuring all GTM plans remain within budget.
- Champion a culture of collaboration, innovation, and accountability within the team.
- Proven ability to develop and execute strategic and operational plans in partnership with sales leadership, balancing long-term goals with short-term priorities.
- Demonstrated track record of driving business growth through effective B2B marketing campaigns and co-marketing initiatives with strategic partners.
- Exceptional project and budget management skills, with a focus on handling complex initiatives and delivering measurable outcomes.
- Strong leadership, interpersonal, and communication skills (both written and verbal), with the ability to inspire and lead cross-functional teams.
- Strategic mindset with a hands-on, proactive approach and meticulous attention to detail.
- Excellent teamwork and adaptability, with an aptitude for learning quickly and thriving in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 8+ years of B2B marketing experience, with Field, Channel, or Vertical Marketing experience highly desired.
- 3+ years of experience in people management.
- Fluency in written and spoken English is required; proficiency in another European language is a strong advantage.
- 25 days of vacation
- Up to 32 hours paid time off per year to volunteer with a charity of your choice
- Reward & Recognition scheme - earn points to spend online
- Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
- Annual bonuses based on financial results
- Yearly salary increases according to individual performance
- Employee referral bonus for bringing New Talent to Zebra
- Pension Scheme with a matched contribution up to 7%
- Private medical and dental cover
- Access to an innovative online learning platform
- Cycle to work scheme
- Employee Assistance Program
Senior Manager Field Marketing: Growth Markets - Western employer: Zebra
Contact Detail:
Zebra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Field Marketing: Growth Markets - Western
✨Tip Number 1
Network like a pro! Reach out to current or former Zebra employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at Zebra. Personal connections can make a huge difference!
✨Tip Number 2
Prepare for the interview by researching Zebra's culture and values. Understand how your skills align with their mission of innovation and collaboration. This will help you showcase how you can contribute to their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your past experiences and achievements can drive growth in the Growth Markets. Tailor your examples to show how you can make an impact at Zebra.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining Zebra Nation!
We think you need these skills to ace Senior Manager Field Marketing: Growth Markets - Western
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Manager Field Marketing role. Highlight your experience in B2B marketing and any relevant leadership roles you've held. We want to see how your skills align with our goals!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you’ve driven revenue growth or improved marketing strategies in previous roles. This helps us see the impact you can bring to Zebra.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for marketing and how you can contribute to our innovative culture at Zebra.
Apply Through Our Website: Remember to submit your application through our official website. This ensures that your application is processed correctly and reaches the right people. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Zebra
✨Know Your GTM Strategy
Before the interview, make sure you understand the Go-To-Market strategies relevant to the Growth Markets. Familiarise yourself with Zebra's approach and be ready to discuss how your experience aligns with their goals. This shows you're not just interested in the role but also invested in the company's mission.
✨Showcase Your Leadership Skills
As a Senior Manager, you'll need to demonstrate strong leadership capabilities. Prepare examples of how you've successfully led teams in the past, particularly in marketing contexts. Highlight your ability to inspire and manage cross-functional teams to achieve measurable results.
✨Prepare for Customer-Centric Discussions
Zebra values customer-centric marketing, so be ready to discuss how you've engaged with customers in previous roles. Think about specific campaigns or initiatives where you drove revenue growth through understanding customer needs and tailoring your approach accordingly.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions that show your interest in the role and the company. Ask about the challenges Zebra faces in the Growth Markets or how they measure success in their marketing strategies. This will demonstrate your strategic mindset and genuine curiosity.