Vertical Marketing Senior Specialist

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward‑thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.

What We’re Looking For

As the Vertical Marketing Advisor (12 months maternity cover contract) you will drive the pan‑EMEA Vertical Marketing Go‑To‑Market (GTM) strategy for Transport & Logistics, Government and Public Safety aligned with Sales Strategy Leads and Global Vertical Marketing. As a go‑to‑person expert and trusted advisor for vertical strategy, you will be accountable for providing thought leadership and alignment to accelerate business impact, increase Zebra brand preference and advocacy, and influence long‑term sustainable growth within these verticals across EMEA. The successful candidate will leverage market insights and competitive intelligence to shape and guide vertical marketing strategies and value propositions across EMEA for local market impact.

Key Responsibilities

• Define, own, and develop the GTM strategy for the T&L, Government and Public Safety verticals in the EMEA region, ensuring business alignment between marketing priorities and sales objectives.
• Partner with the Vertical Sales Strategy Leads to build and implement joint business plans aimed at pipeline acceleration, revenue growth, and measurable regional success.
• Act as the primary industry expert, thought‑leader, spokesperson, and storyteller for the Transport & Logistics and Public Sector verticals.
• Lead the definition of vertical audiences and personas and develop targeted strategies to effectively reach and engage them.
• Own and maintain a laser focus on marketing initiatives for the assigned verticals, ensuring all activities align with strategic objectives.
• Take responsibility for Zebra's brand awareness and perception within the T&L, Government and Public Safety across EMEA.
• Develop compelling content that targets key personas and aligns with Zebra's vertical messaging and positioning to end users and channel partners.
• Collaborate across a dynamic ecosystem of global and regional stakeholders; including Vertical Sales Strategy Leads, Portfolio Marketing, Industry Sales Leaders, Global BMI, and the Global CoE to define and develop successful vertical strategies and objectives.
• Manage the vertical marketing budget with clear accountability for delivering and reporting on ROI.

Key Skills and Competencies

• Proven experience in a vertical marketing or strategy role with a focus on T&L and/or Government and Public Safety.
• Deep expertise and a strong network within the relevant industry vertical.
• Demonstrated ability to develop and execute successful GTM strategies.
• Exceptional communication, presentation, and storytelling skills.
• Strong analytical skills and experience using market intelligence to make informed decisions.
• A collaborative mindset with a track record of successfully influencing and working with cross‑functional teams.

Preferred Education and Experience

• Bachelor's degree in marketing, Communications, or related field.
• 8+ years of B2B marketing experience, with Vertical or Field Marketing experience highly desired.
• Fluency in written and spoken English is required; proficiency in another European language is a strong advantage.

Benefits

• 25 days of vacation
• Up to 32 hours paid time off per year to volunteer with a charity of your choice
• Reward & Recognition scheme – earn points to spend online
• Training and personal development in soft and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
• Annual bonuses based on financial results
• Yearly salary increases according to individual performance
• Employee referral bonus for bringing new talent to Zebra
• Pension scheme with a matched contribution up to 7%
• Private medical and dental cover
• Access to an innovative online learning platform
• Cycle to work scheme
• Employee Assistance Program