At a Glance
- Tasks: Drive marketing strategies for Transport & Logistics, Government, and Public Safety across EMEA.
- Company: Join Zebra, a community of innovators dedicated to redefining the future of work.
- Benefits: Enjoy a supportive culture, career growth opportunities, and the chance to make a real impact.
- Other info: Collaborative environment with a focus on innovation and personal development.
- Why this job: Be a thought leader in vertical marketing and influence sustainable growth in key sectors.
- Qualifications: Experience in marketing strategy and a passion for driving business impact.
The predicted salary is between 50000 - 65000 € per year.
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.
What We're Looking For:
The Vertical Marketing Advisor will drive the pan-EMEA Vertical Marketing Go-To-Market (GTM) strategy for Transport & Logistics, Government and Public Safety aligned with Sales Strategy Leads and Global Vertical Marketing. As a go-to-person expert and trusted advisor for vertical strategy, will be accountable for providing thought leadership and alignment to accelerate business impact, increase Zebra brand preference and advocacy, and influence long-term sustainable growth within these verticals across EMEA. The successful candidate will leverage market insights and competitive intelligence to shape and guide vertical marketing strategies and value propositions across EMEA for local market impact.
Key Responsibilities
- GTM Vertical Strategy: Define, own, and develop the GTM strategy for the T&L, Government and Public Safety verticals in the EMEA region, ensuring business alignment between marketing priorities and sales objectives.
- Partner with the Vertical Sales Strategy Leads to build and implement joint business plans aimed at pipeline acceleration, revenue growth, and measurable regional success.
- Thought Leadership: Act as the primary industry expert, thought-leader, spokesperson, and storyteller for the Transport & Logistics and Public Sector verticals.
- Audience Targeting: Lead the definition of vertical audiences and personas and develop targeted strategies to effectively engage accounts.
Vertical Marketing Advisor employer: Zebra Technologies
Zebra is an exceptional employer that fosters a culture of innovation and collaboration, where every employee is valued and respected. With a strong commitment to personal and professional growth, Zebra offers unique opportunities for career development in a forward-thinking environment, particularly for the Vertical Marketing Advisor role focused on Transport & Logistics, Government, and Public Safety across EMEA. Join us to make a meaningful impact while working alongside a diverse team dedicated to redefining the future of work.
StudySmarter Expert Advice🤫
We think this is how you could land Vertical Marketing Advisor
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Zebra. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by researching Zebra's culture and values. Show us how your skills align with our mission and how you can contribute to our innovative community.
✨Tip Number 3
Practice your storytelling skills. Be ready to share examples of how you've tackled challenges in the past, especially in Transport & Logistics or Public Safety. We love hearing about real experiences!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining Zebra Nation.
We think you need these skills to ace Vertical Marketing Advisor
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Vertical Marketing Advisor role. Highlight your relevant experience in Transport & Logistics, Government, and Public Safety to show us you understand the industry and can drive our GTM strategy.
Showcase Your Thought Leadership:We want to see your expertise shine through! Share examples of how you've acted as a thought leader in previous roles. This could be through presentations, articles, or successful marketing campaigns that demonstrate your ability to influence and guide strategies.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon unless it's industry-specific. We appreciate a well-structured application that gets straight to the point while still showcasing your personality.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details securely and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at Zebra Technologies
✨Know Your Vertical Inside Out
Before the interview, dive deep into the Transport & Logistics and Public Safety sectors. Understand the current trends, challenges, and opportunities within these industries. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to Zebra's goals.
✨Showcase Your Thought Leadership
Prepare to discuss your previous experiences where you've acted as a thought leader. Bring examples of how you've influenced marketing strategies or driven successful campaigns in similar verticals. This will demonstrate your capability to be the go-to expert they’re looking for.
✨Align with Sales Objectives
Familiarise yourself with Zebra's sales strategy and how it aligns with their marketing efforts. Be ready to discuss how you can bridge the gap between marketing and sales, ensuring that your GTM strategies are not just creative but also commercially viable.
✨Craft Targeted Strategies
Think about how you would define vertical audiences and personas. Prepare to share your ideas on developing targeted marketing strategies that resonate with these groups. This shows that you can think strategically and are ready to hit the ground running.
