At a Glance
- Tasks: Drive marketing strategies for Transport & Logistics, Government, and Public Safety across EMEA.
- Company: Join Zebra, a community of innovators redefining the future of work.
- Benefits: Enjoy 25 days vacation, bonuses, training, and private medical cover.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact while developing your career in a supportive environment.
- Qualifications: 8+ years in B2B marketing with expertise in vertical marketing preferred.
The predicted salary is between 60000 - 80000 £ per year.
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward‑thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.
As the Vertical Marketing Advisor (12 months maternity cover contract) you will drive the pan‑EMEA Vertical Marketing Go‑To‑Market (GTM) strategy for Transport & Logistics, Government and Public Safety aligned with Sales Strategy Leads and Global Vertical Marketing. As a go‑to‑person expert and trusted advisor for vertical strategy, you will be accountable for providing thought leadership and alignment to accelerate business impact, increase Zebra brand preference and advocacy, and influence long‑term sustainable growth within these verticals across EMEA.
The successful candidate will leverage market insights and competitive intelligence to shape and guide vertical marketing strategies and value propositions across EMEA for local market impact.
Key Responsibilities- Define, own, and develop the GTM strategy for the T&L, Government and Public Safety verticals in the EMEA region, ensuring business alignment between marketing priorities and sales objectives.
- Partner with the Vertical Sales Strategy Leads to build and implement joint business plans aimed at pipeline acceleration, revenue growth, and measurable regional success.
- Act as the primary industry expert, thought‑leader, spokesperson, and storyteller for the Transport & Logistics and Public Sector verticals.
- Lead the definition of vertical audiences and personas and develop targeted strategies to effectively reach and engage them.
- Own and maintain a laser focus on marketing initiatives for the assigned verticals, ensuring all activities align with strategic objectives.
- Take responsibility for Zebra's brand awareness and perception within the T&L, Government and Public Safety across EMEA.
- Develop compelling content that targets key personas and aligns with Zebra's vertical messaging and positioning to end users and channel partners.
- Collaborate across a dynamic ecosystem of global and regional stakeholders; including Vertical Sales Strategy Leads, Portfolio Marketing, Industry Sales Leaders, Global BMI, and the Global CoE to define and develop successful vertical strategies and objectives.
- Manage the vertical marketing budget with clear accountability for delivering and reporting on ROI.
- Proven experience in a vertical marketing or strategy role with a focus on T&L and /or Government and Public Safety.
- Deep expertise and a strong network within the relevant industry vertical.
- Demonstrated ability to develop and execute successful GTM strategies.
- Exceptional communication, presentation, and storytelling skills.
- Strong analytical skills and experience using market intelligence to make informed decisions.
- A collaborative mindset with a track record of successfully influencing and working with cross‑functional teams.
- Bachelor's degree in marketing, Communications, or related field.
- 8+ years of B2B marketing experience, with Vertical or Field Marketing experience highly desired.
- Fluency in written and spoken English is required; proficiency in another European language is a strong advantage.
- 25 days of vacation
- Up to 32 hours paid time off per year to volunteer with a charity of your choice
- Reward & Recognition scheme – earn points to spend online
- Training and personal development in soft and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
- Annual bonuses based on financial results
- Yearly salary increases according to individual performance
- Employee referral bonus for bringing new talent to Zebra
- Pension scheme with a matched contribution up to 7%
- Private medical and dental cover
- Access to an innovative online learning platform
- Cycle to work scheme
- Employee Assistance Program
Vertical Marketing Senior Specialist in High Wycombe employer: Zebra Technologies
At Zebra, we pride ourselves on fostering a culture of innovation and collaboration, where every employee is valued and empowered to make a meaningful impact. Our commitment to personal and professional growth is evident through extensive training opportunities, a supportive work environment, and a focus on community engagement. Join us in our EMEA location to be part of a forward-thinking team that not only drives business success but also prioritises employee well-being and development.
StudySmarter Expert Advice🤫
We think this is how you could land Vertical Marketing Senior Specialist in High Wycombe
✨Tip Number 1
Network like a pro! Reach out to current or former Zebra employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by researching Zebra's recent projects and initiatives in Transport & Logistics and Government sectors. Show us that you’re not just interested in the role, but also in how you can contribute to our mission.
✨Tip Number 3
Practice your storytelling skills! We love candidates who can articulate their experiences and ideas clearly. Use the STAR method (Situation, Task, Action, Result) to structure your answers during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of Zebra Nation.
We think you need these skills to ace Vertical Marketing Senior Specialist in High Wycombe
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Vertical Marketing Senior Specialist role. Highlight your experience in vertical marketing, especially in Transport & Logistics or Government and Public Safety. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for Zebra. Share your passion for marketing and how you can drive our GTM strategy. Be sure to mention any relevant achievements that showcase your expertise!
Showcase Your Storytelling Skills:As a key part of this role, storytelling is crucial. Use your application to demonstrate your ability to communicate effectively. Whether it's through your CV or cover letter, let us see how you can engage and influence audiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on being part of Zebra Nation!
How to prepare for a job interview at Zebra Technologies
✨Know Your Vertical Inside Out
Before the interview, dive deep into the Transport & Logistics and Government sectors. Understand the current trends, challenges, and opportunities within these industries. This knowledge will not only impress your interviewers but also help you articulate how you can drive Zebra's GTM strategy effectively.
✨Showcase Your Storytelling Skills
As a Vertical Marketing Senior Specialist, storytelling is key. Prepare examples of how you've successfully communicated complex ideas in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making sure to highlight your impact on brand awareness and customer engagement.
✨Collaborate Like a Pro
Zebra values collaboration, so be ready to discuss how you've worked with cross-functional teams in the past. Share specific instances where your collaborative efforts led to successful marketing initiatives or business growth. This will demonstrate your ability to align marketing priorities with sales objectives.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills and decision-making process. Be prepared to discuss how you've used market intelligence to shape marketing strategies. Bring examples of how your data-driven decisions have led to measurable success in previous roles, especially in vertical marketing.
