At a Glance
- Tasks: Lead strategic marketing initiatives for Retail and Healthcare across EMEA.
- Company: Join Zebra, a community of innovators redefining the future of work.
- Benefits: Competitive salary, performance-based incentives, and a supportive work culture.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Make a real impact in dynamic sectors while shaping your career path.
- Qualifications: 8+ years in B2B marketing with expertise in Retail or Healthcare.
The predicted salary is between 60000 - 80000 £ per year.
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.
Role Summary
The Vertical Marketing Manager will take on a strategic leadership role, driving the pan-EMEA Vertical Marketing Go-To-Market (GTM) strategy for Retail and Healthcare verticals, aligned with Sales Strategy Leads and Global Vertical Marketing. As a go-to-person expert and trusted advisor for vertical strategy, will be accountable for providing thought leadership and alignment to accelerate business impact, increase Zebra brand preference and advocacy, and influence long-term sustainable growth within the Retail and Healthcare verticals across EMEA. The successful candidate will leverage market insights and competitive intelligence to shape and guide vertical marketing strategies and value propositions across EMEA for local market impact.
Key Responsibilities
- GTM Vertical Strategy: Define, own and develop the GTM strategy for the Retail & Healthcare verticals in the EMEA region, ensuring business alignment between marketing priorities and sales objectives.
- Partner with the Vertical Sales Strategy Leads: Build and implement joint business plans aimed at pipeline acceleration, revenue growth, and measurable regional success.
- Thought Leadership: Act as the primary industry expert, thought-leader, spokesperson, and storyteller for the Retail and Healthcare verticals.
- Audience Targeting: Lead the definition of vertical audiences and personas and develop targeted strategies to effectively reach and engage them.
- Marketing Leadership: Own and maintain a laser focus on marketing initiatives for the assigned verticals, ensuring all activities align with strategic objectives.
- Brand & Awareness: Take responsibility for Zebra's brand awareness and perception within the Retail & Healthcare sectors across EMEA.
- Vertical Content Development: Develop compelling content that targets key personas and aligns with Zebra's vertical messaging and positioning to end users and channel partners.
- Stakeholder Collaboration: Collaborate across a dynamic ecosystem of global and regional stakeholders; including Vertical Sales Strategy Leads, Portfolio Marketing, Industry Sales Leaders, Global BMI, and the Global CoE—to define and develop successful vertical strategies and objectives.
- Budget Management: Manage the vertical marketing budget with clear accountability for delivering and reporting on ROI.
Key Skills and Competencies
- Proven experience in a vertical marketing, product marketing, or strategy role with a focus on the EMEA region, preferably in the Retail and/or Healthcare sectors.
- Deep expertise and a strong network within the relevant industry vertical.
- Demonstrated ability to develop and execute successful GTM strategies.
- Exceptional communication, presentation, and storytelling skills.
- Strong analytical skills and experience using market intelligence to make informed decisions.
- A collaborative mindset with a track record of successfully influencing and working with cross-functional teams.
Preferred Education and Experience
- Bachelor’s degree in Marketing, Communications, or a related field.
- 8+ years of B2B marketing experience, with Vertical or Field Marketing experience highly desired.
- Fluency in written and spoken English is required; proficiency in another European language is a strong advantage.
Incentive Compensation
In addition to base pay, Zebra offers this role the opportunity to earn a performance-based annual cash incentive, at a target equal to 12% of base pay, in accordance with the terms of the applicable incentive plan.
Vertical Marketing Manager /Retail & Healthcare/ in Bourne End employer: Zebra Technologies
Zebra is an exceptional employer that fosters a culture of innovation and collaboration, where every employee is valued and respected. With a strong focus on personal and professional growth, employees have the opportunity to lead in a dynamic environment while making a meaningful impact in the Retail and Healthcare sectors across EMEA. The company offers competitive compensation, including performance-based incentives, and encourages a work-life balance that supports both local and global initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Vertical Marketing Manager /Retail & Healthcare/ in Bourne End
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zebra Technologies and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zebra Technologies are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zebra Technologies on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zebra Technologies. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vertical Marketing Manager /Retail & Healthcare/ in Bourne End
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zebra Technologies. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zebra Technologies:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zebra Technologies’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zebra Technologies
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zebra Technologies will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zebra Technologies, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
