At a Glance
- Tasks: Drive marketing strategies for Transport & Logistics, Government, and Public Safety across EMEA.
- Company: Join Zebra, a community of innovators redefining the future of work.
- Benefits: 25 days vacation, volunteer time off, bonuses, and personal development opportunities.
- Other info: Dynamic role with excellent career growth and a focus on social responsibility.
- Why this job: Make a real impact while collaborating with diverse teams in a forward-thinking environment.
- Qualifications: 8+ years in B2B marketing, strong communication skills, and industry expertise.
The predicted salary is between 60000 - 80000 £ per year.
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.
As the Vertical Marketing Advisor (12 months maternity cover contract) you will drive the pan-EMEA Vertical Marketing Go-To-Market (GTM) strategy for Transport & Logistics, Government and Public Safety aligned with Sales Strategy Leads and Global Vertical Marketing. As the go-to-person expert and trusted advisor for vertical strategy, you will be accountable for providing thought leadership and alignment to accelerate business impact, increase Zebra brand preference and advocacy, and influence long-term sustainable growth within these verticals across EMEA. The successful candidate will leverage market insights and competitive intelligence to shape and guide vertical marketing strategies and value propositions across EMEA for local market impact.
Key Responsibilities
- Define, own, and develop the GTM strategy for the T&L, Government and Public Safety verticals in the EMEA region, ensuring business alignment between marketing priorities and sales objectives.
- Partner with the Vertical Sales Strategy Leads to build and implement joint business plans aimed at pipeline acceleration, revenue growth, and measurable regional success.
- Act as the primary industry expert, thought‑leader, spokesperson, and storyteller for the Transport & Logistics and Public Sector verticals.
- Lead the definition of vertical audiences and personas and develop targeted strategies to effectively reach and engage them.
- Own and maintain a laser focus on marketing initiatives for the assigned verticals, ensuring all activities align with strategic objectives.
- Take responsibility for Zebra’s brand awareness and perception within the T&L, Government and Public Safety across EMEA.
- Develop compelling content that targets key personas and aligns with Zebra’s vertical messaging and positioning to end users and channel partners.
- Collaborate across a dynamic ecosystem of global and regional stakeholders—including Vertical Sales Strategy Leads, Portfolio Marketing, Industry Sales Leaders, Global BMI, and the Global CoE—to define and develop successful vertical strategies and objectives.
- Manage the vertical marketing budget with clear accountability for delivering and reporting on ROI.
Key Skills and Competencies
- Proven experience in a vertical marketing or strategy role with a focus on T&L and/or Government and Public Safety.
- Deep expertise and a strong network within the relevant industry vertical.
- Demonstrated ability to develop and execute successful GTM strategies.
- Exceptional communication, presentation, and storytelling skills.
- Strong analytical skills and experience using market intelligence to make informed decisions.
- A collaborative mindset with a track record of successfully influencing and working with cross‑functional teams.
Preferred Education and Experience
- Bachelor’s degree in marketing, Communications, or related field.
- 8+ years of B2B marketing experience, with Vertical or Field Marketing experience highly desired.
- Fluency in written and spoken English is required; proficiency in another European language is a strong advantage.
Benefits
- 25 days of vacation
- Up to 32 hours paid time off per year to volunteer with a charity of your choice
- Reward & Recognition scheme – earn points to spend online
- Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
- Annual bonuses based on financial results
- Yearly salary increases according to individual performance
- Employee referral bonus for bringing New Talent to Zebra
- Pension Scheme with a matched contribution up to 7%
- Private medical and dental cover
- Access to an innovative online learning platform
- Cycle to work scheme
- Employee Assistance Program
Vertical Marketing Senior Specialist employer: Zebra Technologies Europe Limited
At Zebra, we pride ourselves on fostering a culture of innovation and collaboration, where every employee is valued and empowered to make a meaningful impact. Our commitment to personal and professional growth is evident through extensive training opportunities, a supportive work environment, and a focus on community engagement, allowing you to thrive in your role as a Vertical Marketing Senior Specialist. With competitive benefits, including generous vacation time, a robust pension scheme, and a rewarding recognition programme, Zebra is an exceptional employer for those looking to advance their careers while contributing to transformative solutions in the Transport & Logistics and Public Safety sectors across EMEA.
Contact Details:
Zebra Technologies Europe Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Vertical Marketing Senior Specialist
✨Tip Number 1
Network like a pro! Reach out to current or former Zebra employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Vertical Marketing Senior Specialist role. Personal connections can give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by diving deep into Zebra's values and recent projects. Show us how your skills align with their mission of innovation and community. Tailor your responses to highlight how you can contribute to their goals in Transport & Logistics and Public Safety.
✨Tip Number 3
Don’t just talk about your experience—bring it to life! Use specific examples from your past roles that demonstrate your expertise in vertical marketing and your ability to drive GTM strategies. We want to see how you’ve made an impact before!
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of Zebra Nation. Let’s make your next career move a great one together!
We think you need these skills to ace Vertical Marketing Senior Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Vertical Marketing Senior Specialist role. Highlight your experience in T&L and Government sectors, and show us how your skills align with our mission at Zebra.
Showcase Your Storytelling Skills:As a marketing expert, storytelling is key! Use your application to demonstrate how you can craft compelling narratives that resonate with our target audiences. We want to see your creativity shine through!
Be Data-Driven:We love numbers! Include any relevant metrics or data from your past roles that showcase your success in driving marketing strategies. This will help us understand the impact you've made in previous positions.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Zebra.
How to prepare for a job interview at Zebra Technologies Europe Limited
✨Know Your Vertical Inside Out
Before the interview, dive deep into the Transport & Logistics and Government sectors. Familiarise yourself with current trends, challenges, and key players in these industries. This will not only show your expertise but also demonstrate your genuine interest in Zebra's mission.
✨Craft Your Storytelling Skills
As a Vertical Marketing Senior Specialist, storytelling is crucial. Prepare examples of how you've successfully communicated complex ideas or strategies in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.
✨Align with Zebra’s Values
Zebra values innovation and collaboration. During the interview, highlight experiences where you’ve worked in teams to drive marketing strategies or initiatives. Show how your personal values align with Zebra’s culture of caring and curiosity.
✨Prepare Questions that Matter
Think of insightful questions to ask your interviewers about their current vertical strategies or future goals. This shows that you're not just interested in the role, but also in contributing to Zebra's long-term success and understanding their vision.
