Vertical Marketing Senior Specialist (12-Month Maternity Cover)

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.

As the Vertical Marketing Sr. Specialist, you will step into a high-visibility, 12-month maternity cover contract to lead and drive the EMEA Go-To-Market (GTM) strategy for our critical Transport & Logistics (T&L), Government, and Public Safety portfolios. In this role, you aren’t just managing campaigns—you are the chief vertical champion. Working in lockstep with our Sales Strategy Leads and Global Vertical Marketing teams, you will act as the regional go-to expert and trusted advisor. You will be directly accountable for delivering powerful thought leadership, accelerating pipeline impact, elevating Zebra’s brand preference and advocacy, and influencing sustainable, long-term growth across EMEA.

Leveraging sharp market insights and competitive intelligence, you will shape our regional value propositions, translating global strategy into high-impact, local execution. If you are a strategic B2B marketer who loves storytelling, commercial collaboration, and making a measurable business impact, this is your stage.

Key Responsibilities

• Define, own, and develop the Go-to-Market (GTM) strategy for the Transport & Logistics (T&L), Government, and Public Safety verticals in the EMEA region, ensuring perfect business alignment between high-level marketing priorities and strategic sales objectives.
• Partner closely with Vertical Sales Strategy Leads to co-author and implement joint business plans aimed at driving pipeline acceleration, unlocking revenue growth, and delivering measurable regional success.
• Act as the primary industry expert, thought-leader, spokesperson, and chief storyteller for the Transport & Logistics and Public Sector verticals across the region.
• Lead the strategic definition of vertical audiences and buyer personas, developing hyper-targeted marketing strategies to effectively reach, engage, and convert them.
• Champion and maintain a laser-focused alignment across all marketing initiatives for the assigned verticals, ensuring every campaign and activity supports core strategic business objectives.
• Take ownership and strategic responsibility for elevating Zebra's brand awareness, reputation, and customer perception within the T&L, Government, and Public Safety sectors across EMEA.
• Author and oversee the development of compelling, narrative-driven content that targets key buyer personas and aligns with Zebra's vertical messaging to influence both end-users and channel partners.
• Collaborate seamlessly across a dynamic ecosystem of global and regional stakeholders—including Vertical Sales Strategy Leads, Portfolio Marketing, Industry Sales Leaders, Global BMI, and the Global CoE—to co-create and align successful vertical strategies.
• Manage the vertical marketing budget strategically, with clear commercial accountability for maximizing, measuring, and reporting on marketing ROI.

Job Requirements

• 8+ years of progressive B2B marketing experience, with dedicated Vertical or Field Marketing experience highly desired.
• Native-level fluency in both written and spoken English is required; professional proficiency in another European language is a highly valued asset for our diverse regional footprint.
• Proven marketing experience in a strategic vertical marketing or GTM strategy role, with a strong, demonstrable focus on the T&L and/or Government and Public Safety sectors.

Key Skills and Competencies

• Deep vertical expertise and a well-established professional network or structural understanding of these critical industry sectors.
• Demonstrated ability to design, launch, and execute highly successful B2B Go-to-Market strategies that yield measurable pipeline results.
• Exceptional communication, presentation, and copywriting skills, with a proven ability to translate complex technical features into engaging, value-driven business stories.
• Strong analytical acumen, with a natural habit of using market intelligence, customer data, and competitive analysis to make informed, strategic decisions.
• A highly collaborative, consensus-building mindset with a proven track record of successfully influencing and partnering with cross-functional, matrixed teams.

Benefits

• 25 days of vacation
• Up to 32 hours paid time off per year to volunteer with a charity of your choice
• Reward & Recognition scheme - earn points to spend online
• Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
• Annual bonuses based on financial results
• Yearly salary increases according to individual performance
• Employee referral bonus for bringing New Talent to Zebra
• Pension Scheme with a matched contribution up to 7%
• Private medical and dental cover
• Access to an innovative online learning platform
• Cycle to work scheme
• Employee Assistance Program

Incentive Compensation: In addition to base pay, Zebra offers this role the opportunity to earn a performance-based annual cash incentive, at a target equal to 10% of base pay, in accordance with the terms of the applicable incentive plan.