Vertical Marketing Senior Manager /Retail & Healthcare/

Overview At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra. Vertical Marketing Manager, EMEA (Retail including Vertical Sales Strategy Leads, Portfolio Marketing, Industry Sales Leaders, Global BMI, and the Global CoE—to define and develop successful vertical strategies and objectives. Budget Management: Manage the vertical marketing budget with clear accountability for delivering and reporting on ROI. Key Skills and Competencies Proven experience in a vertical marketing, product marketing, or strategy role with a focus on the EMEA region, preferably in the Retail and/or Healthcare sectors. Deep expertise and a strong network within the relevant industry vertical. Demonstrated ability to develop and execute successful GTM strategies. Exceptional communication, presentation, and storytelling skills. Strong analytical skills and experience using market intelligence to make informed decisions. A collaborative mindset with a track record of successfully influencing and working with cross‑functional teams. Preferred Education and Experience Bachelor’s degree in Marketing, Communications, or a related field. 8+ years of B2B marketing experience, with Vertical or Field Marketing experience highly desired. Fluency in written and spoken English is required; proficiency in another European language is a strong advantage. Incentive Compensation In addition to base pay, Zebra offers this role the opportunity to earn a performance-based annual cash incentive, at a target equal to 15% of base pay, in accordance with the terms of the applicable incentive plan. Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what's next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at zebra.com. AI Technology Statement: Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy. Zebra Better Every Day #J-18808-Ljbffr