At a Glance
- Tasks: Drive marketing strategies for Transport & Logistics, Government, and Public Safety across EMEA.
- Company: Join Zebra, a community of innovators redefining the future of work.
- Benefits: 25 days vacation, volunteer time off, bonuses, and personal development opportunities.
- Other info: Dynamic role with excellent career growth and a focus on social responsibility.
- Why this job: Make a real impact while collaborating with diverse teams in a forward-thinking environment.
- Qualifications: 8+ years in B2B marketing, strong communication skills, and industry expertise.
The predicted salary is between 60000 - 80000 £ per year.
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.
As the Vertical Marketing Advisor (12 months maternity cover contract) you will drive the pan-EMEA Vertical Marketing Go-To-Market (GTM) strategy for Transport & Logistics, Government and Public Safety aligned with Sales Strategy Leads and Global Vertical Marketing. As the go-to-person expert and trusted advisor for vertical strategy, you will be accountable for providing thought leadership and alignment to accelerate business impact, increase Zebra brand preference and advocacy, and influence long-term sustainable growth within these verticals across EMEA. The successful candidate will leverage market insights and competitive intelligence to shape and guide vertical marketing strategies and value propositions across EMEA for local market impact.
Key Responsibilities
- Define, own, and develop the GTM strategy for the T&L, Government and Public Safety verticals in the EMEA region, ensuring business alignment between marketing priorities and sales objectives.
- Partner with the Vertical Sales Strategy Leads to build and implement joint business plans aimed at pipeline acceleration, revenue growth, and measurable regional success.
- Act as the primary industry expert, thought‐leader, spokesperson, and storyteller for the Transport & Logistics and Public Sector verticals.
- Lead the definition of vertical audiences and personas and develop targeted strategies to effectively reach and engage them.
- Own and maintain a laser focus on marketing initiatives for the assigned verticals, ensuring all activities align with strategic objectives.
- Take responsibility for Zebra's brand awareness and perception within the T&L, Government and Public Safety across EMEA.
- Develop compelling content that targets key personas and aligns with Zebra's vertical messaging and positioning to end users and channel partners.
- Collaborate across a dynamic ecosystem of global and regional stakeholders—including Vertical Sales Strategy Leads, Portfolio Marketing, Industry Sales Leaders, Global BMI, and the Global CoE—to define and develop successful vertical strategies and objectives.
- Manage the vertical marketing budget with clear accountability for delivering and reporting on ROI.
Key Skills and Competencies
- Proven experience in a vertical marketing or strategy role with a focus on T&L and/or Government and Public Safety.
- Deep expertise and a strong network within the relevant industry vertical.
- Demonstrated ability to develop and execute successful GTM strategies.
- Exceptional communication, presentation, and storytelling skills.
- Strong analytical skills and experience using market intelligence to make informed decisions.
- A collaborative mindset with a track record of successfully influencing and working with cross‐functional teams.
Preferred Education and Experience
- Bachelor's degree in marketing, Communications, or related field.
- 8+ years of B2B marketing experience, with Vertical or Field Marketing experience highly desired.
- Fluency in written and spoken English is required; proficiency in another European language is a strong advantage.
Benefits
- 25 days of vacation
- Up to 32 hours paid time off per year to volunteer with a charity of your choice
- Reward & Recognition scheme – earn points to spend online
- Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
- Annual bonuses based on financial results
- Yearly salary increases according to individual performance
- Employee referral bonus for bringing New Talent to Zebra
- Pension Scheme with a matched contribution up to 7%
- Private medical and dental cover
- Access to an innovative online learning platform
- Cycle to work scheme
- Employee Assistance Program
Vertical Marketing Senior Specialist in Bourne End employer: Zebra Technologies Europe Limited
Zebra is an exceptional employer that fosters a culture of innovation and collaboration, where every employee is valued and respected. With a strong focus on personal and professional growth, employees benefit from extensive training opportunities, a generous vacation policy, and a commitment to community engagement through paid volunteer time. Located in a dynamic environment, Zebra empowers its team members to make a meaningful impact while driving forward-thinking marketing strategies across the EMEA region.
Contact Details:
Zebra Technologies Europe Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Vertical Marketing Senior Specialist in Bourne End
✨Tip Number 1
Network like a pro! Reach out to current or former Zebra employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by researching Zebra's recent projects and initiatives in Transport & Logistics and Public Safety. Show us that you're not just interested in the role but also passionate about what we do!
✨Tip Number 3
Practice your storytelling skills! We love candidates who can articulate their experiences and how they relate to our mission. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining Zebra Nation!
We think you need these skills to ace Vertical Marketing Senior Specialist in Bourne End
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Vertical Marketing Senior Specialist role. Highlight your experience in T&L and Government sectors, and show us how your skills align with our needs at Zebra.
Showcase Your Storytelling Skills:Since storytelling is key in this role, use your application to demonstrate your ability to communicate effectively. Share examples of how you've successfully engaged audiences in previous roles—this will really catch our eye!
Be Data-Driven:We love candidates who can back up their strategies with data! Include any relevant metrics or insights from your past experiences that showcase your analytical skills and how they’ve influenced your marketing decisions.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to Zebra!
How to prepare for a job interview at Zebra Technologies Europe Limited
✨Know Your Vertical Inside Out
Before the interview, dive deep into the Transport & Logistics and Government sectors. Familiarise yourself with current trends, challenges, and key players in these industries. This will not only show your passion but also position you as a knowledgeable candidate who can contribute to Zebra's goals.
✨Craft Your Story
Prepare to articulate your journey in vertical marketing clearly. Highlight specific examples where you've successfully developed GTM strategies or influenced cross-functional teams. Use storytelling techniques to make your experiences relatable and memorable, showcasing how you can bring value to Zebra.
✨Align with Zebra's Values
Zebra values innovation and collaboration. During the interview, express how your personal values align with theirs. Share instances where you've worked in a team to push boundaries or made an impact in your previous roles, demonstrating that you're a cultural fit for Zebra Nation.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of Zebra's mission and the role. Inquire about their current marketing initiatives or how they measure success in the verticals you'll be managing. This shows your genuine interest and helps you assess if Zebra is the right place for you.
