At a Glance
- Tasks: Lead marketing strategy for Retail and Healthcare across EMEA, driving growth and brand awareness.
- Company: Join a forward-thinking company with a collaborative culture and impactful projects.
- Benefits: Enjoy 25 days vacation, volunteer time off, bonuses, and private medical cover.
- Other info: Dynamic role with opportunities for personal development and career growth.
- Why this job: Shape the future of Retail and Healthcare marketing while making a real impact.
- Qualifications: 8+ years in B2B marketing, strong communication skills, and expertise in vertical strategies.
The predicted salary is between 72000 - 88000 £ per year.
In this role you will lead the pan-EMEA GTM strategy for Retail and Healthcare verticals, aligning marketing with sales goals and driving growth. You’ll act as the vertical expert and spokesperson, shaping value propositions and market positioning across the region. You will collaborate with cross-functional partners to accelerate pipeline, strengthen brand awareness, and influence long-term expansion. This is a strategic, high-impact position in a forward-thinking, collaborative culture.
Pay / Benefits
- 25 days vacation
- Volunteer time off up to 32 hours per year
- Annual bonuses based on financial results
- Pension scheme with matched contributions up to 7%
- Private medical and dental cover
- Training and personal development access
Responsibilities
- Define and own the GTM strategy for Retail Healthcare verticals in EMEA; align marketing priorities with sales objectives
- Partner with Vertical Sales Strategy Leads to build joint plans for pipeline acceleration and revenue growth
- Act as primary industry expert and storyteller for Retail and Healthcare verticals
- Lead definition of vertical audiences and personas and craft targeted engagement strategies
- Oversee marketing initiatives for assigned verticals ensuring alignment with strategic objectives
- Drive brand awareness and perception in Retail Healthcare sectors across EMEA
- Collaborate with global and regional stakeholders to define and execute vertical strategies
- Manage the vertical marketing budget with ROI reporting and accountability
Key requirements
- Proven experience in vertical marketing or strategy role in the EMEA region, preferably Retail and/or Healthcare
- Deep expertise and a strong network within the relevant vertical
- Experience developing and executing successful GTM strategies
- Exceptional communication, presentation, and storytelling skills
- Strong analytical skills and use of market intelligence for decision making
- Collaborative mindset with a track record of influencing cross-functional teams
- Bachelor’s degree in Marketing, Communications, or related field
- 8+ years of B2B marketing experience, vertical or field marketing experience highly desired
- Fluency in written and spoken English; another European language is a strong advantage
- Collaboration
- Communication
- Storytelling
- GTM planning
- Market intelligence
- ROI budgeting and reporting
Senior Manager, Vertical Marketing Retail & Healthcare employer: Zebra Technologies Corporation
At Zebra, we pride ourselves on fostering a culture of innovation and collaboration, where every employee is valued and empowered to make a meaningful impact. Located in the vibrant city of London, our forward-thinking environment offers ample opportunities for professional growth and development, alongside competitive benefits including performance-based incentives. Join us to be part of a diverse team that is dedicated to redefining the future of work through cutting-edge technology and a commitment to social responsibility.
Contact Details:
Zebra Technologies Corporation Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Vertical Marketing Retail & Healthcare
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zebra Technologies Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zebra Technologies Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zebra Technologies Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zebra Technologies Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Vertical Marketing Retail & Healthcare
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zebra Technologies Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zebra Technologies Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zebra Technologies Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zebra Technologies Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zebra Technologies Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zebra Technologies Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
