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For Companies At a Glance
- Tasks: Lead marketing strategies to boost brand awareness and sales for engineering products.
- Company: Join a thriving manufacturer with a global reach and a strong growth trajectory.
- Benefits: Enjoy a £50,000 salary, hybrid work options, and great perks like health insurance and bonuses.
- Why this job: Be part of a dynamic team driving impactful marketing in an innovative industry.
- Qualifications: Degree in engineering or marketing; strong communication and analytical skills required.
- Other info: Work Monday to Friday, 8:30am to 5:30pm in Acton, West London.
The predicted salary is between 42000 - 84000 £ per year.
The Company
Our client is a successful manufacturer of engineering products sold into global markets. Having enjoyed significant growth over the years, they have created a new role for a Product Marketing Manager to focus on executing effective marketing strategies to drive brand awareness, generate leads, and increase sales.
The Role
Responsibilities:
- Product Positioning: Develop and execute go-to-market strategies and manage sales channel relationships.
- Print Marketing: Secure and manage print advertising campaigns and create compelling editorial content.
- Digital Marketing: Lead all digital marketing efforts (PPC, SEO, Social)
- Exhibition Management: Plan, execute and analyse domestic/international exhibitions
- Web Content: Manage product content and updates
- Customer Engagement: Gather customer feedback and support distributor marketing activities.
- Product Launches: Manage global product launches and communicate product value to sales teams
- Performance Monitoring: Track and analyse marketing ROI and manage marketing budgets
- Market Research: Analyse market trends, competitor activity and customer needs
About You
You should have a good mix of the following skills, experience and qualifications:
- Education: A degree or equivalent in an engineering-focused subject and/or marketing.
- Marketing: Campaign development and execution.
- Project Management: Multitasking and prioritisation
- Communication: Excellent organisational and communication skills
- Analytical Skills: Data-driven decision-making ability
Benefits & Hours
£50000 plus Annual Bonus, Hybrid Work (2 days WFH), Pension, Health insurance, Life Assurance
Monday to Friday: 8:30am to 5:30pm
Based: Acton, West London
Product Marketing Manager in West London employer: Zebra Technical Recruitment Ltd
Contact Detail:
Zebra Technical Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in West London
✨Tip Number 1
Familiarize yourself with the latest trends in product marketing, especially in engineering sectors. This knowledge will help you speak confidently about how you can contribute to the company's growth during interviews.
✨Tip Number 2
Network with professionals in the engineering and marketing fields. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture.
✨Tip Number 3
Prepare specific examples of successful marketing campaigns you've managed in the past. Be ready to discuss your approach to digital marketing strategies like PPC and SEO, as these are crucial for this role.
✨Tip Number 4
Research the company's products and their market positioning. Understanding their unique selling points will allow you to articulate how you can enhance their brand awareness and lead generation efforts.
We think you need these skills to ace Product Marketing Manager in West London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in engineering or related fields. Emphasize your skills in campaign development, project management, and communication.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific marketing strategies you have successfully executed in the past and how they relate to the responsibilities listed in the job description.
Showcase Analytical Skills: Include examples in your application that demonstrate your ability to analyze market trends and measure marketing ROI. This could be through previous projects or campaigns where you used data to drive decisions.
Highlight Digital Marketing Experience: Since the role involves leading digital marketing efforts, make sure to detail your experience with PPC, SEO, and social media marketing. Provide metrics or results from past campaigns to illustrate your success.
How to prepare for a job interview at Zebra Technical Recruitment Ltd
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss specific marketing strategies you've developed and executed in the past. Highlight your experience with both digital and print marketing, as well as how you measure success through ROI.
✨Demonstrate Your Analytical Abilities
Since the role requires data-driven decision-making, come equipped with examples of how you've used market research and analytics to inform your marketing strategies. This will show that you can effectively track and analyze performance.
✨Communicate Clearly and Effectively
Excellent communication skills are crucial for this position. Practice articulating your thoughts clearly, especially when discussing complex topics like product positioning and customer engagement strategies.
✨Prepare for Project Management Questions
Expect questions about your project management experience, particularly in multitasking and prioritization. Be ready to share examples of how you've successfully managed multiple campaigns or projects simultaneously.
